Ad Blocking Report - 22 billion in lost revenue

The lost ad revenue figures will double in 2016

[netmeg]

From the folks at Marketingland:

Ad-blocking software, once thought to be a relatively small-scale phenomenon, is apparently rapidly going mainstream. According to a new report from Adobe and PageFair — an Irish company founded in 2012 that “measure[s] the cost of adblocking and display[s] alternative non-intrusive advertising to adblockers” — $21.8 billion in global ad revenues have been blocked/lost so far in 2015.

[marketingland.com...]

TL:DR: If you think ad blockers aren't affecting you, you may be wrong. They're everywhere now. Firefox. Safari. Edge. And it's only going to get worse.

[tangor]

The reminder, yet again, as you keep bringing up, is the END USER pays for it.

And the user kiddies don't like it. I don't blame them (that's my side of our conversation, yours is for the ad servicing side) and we both use ads in our websites (though not in the one in my profile, for example, and I hope you ain't funnin' us about yours!) and each have a stake in the fallout sure to come.

The end user will, in the end, be the one to make the determination, the choice, and if there is no industry response, will go to their government for relief. Don't think that won't happen. Net Neutrality started much the same way regarding content elevated above others and look where that got us. Make no mistake, the industry (ad servers and publishers) best get their act together, and soon!

Meanwhile, the users will revolt. Even G is beginning to take notice: [webmasterworld.com...]

[trebuchet]

The reminder, yet again, as you keep bringing up, is the END USER pays for it. And the user kiddies don't like it.

So then, they are entitled to block ads in whatever client they use. It's not an argument for mobile providers to block ads. If these providers are thinking about network-level adblocking then it'll be because they sense some benefit for themselves, not because they're worried for their users.

I hope you ain't funnin' us about yours!

Exactly what is that supposed to mean?

Don't think that won't happen.

I don't think it will happen. Neither, it seems, does anyone else here. Those of us who follow politics closely know that modern legislators do not jump on pro-regulation white horses for consumers. That's not to mention the technical difficulties of cross-border regulation. If you're waiting for politicians to save us all from greedy advertisers and publishers, I suggest you prepare for a long, long wait.

[tangor]

And if you think ab blocking will go away without something like regulation coming along, we'll both be waiting. :)

[trebuchet]

And if you think ab blocking will go away

I don't think adblocking will "go away". The clue to this was in the fact that I didn't actually say it.

On the subject though, even if governments regulated advertising standards (which they won't) then I doubt even that would make adblockers "go away". They'd have to make adblocking illegal (and that's not going to happen either).

[netmeg]

This is an interesting idea.

A Proposed Protocol For Ethical Ad Blocking [marketingland.com]

[Futunet]

If you head over to reddit and read any thread on AdBlocking, the problem becomes pretty clear though.

All the stuff about "acceptable ads" is clearly BS.

90% of users just want no ads at all. They don't care about the viability of the web. They just want free websites with no advertising. Never mind that that can't work. That's what they want. And they feel self-righteously entitled to it.

It's why I don't feel badly about locking them out.