I'm sure you're not a high earner so you're not affected. For those who used to earn more than $100 a day, anything less is unsurvivable. I completely regretted quitting my day job 5 years ago. It hurts.
I don't know what has happened the past two days but earnings are down by about 40%, but traffic remains similar.
I just checked my site to see if maybe I'd accidentally disabled an ad, I had to laugh at the irony when I scrolled to the bottom of the page and was served an ad for 'free anxiety test'. I know I'm anxious because Adsense is killing me.
It could happen to anyone at anytime even if you had dinner with Larry Page. :)
Absolutely. But a blanket statement that Google is dead is a huge exaggeration. Some of us continue to do quite well, and I still recommend Adsense to newbies. Done right, it still works better than nearly any other monetizing program. Will it last forever. No? Is it wise to diversify or have a back up plan? Yes.
And I would bet in many cases, the problem is not Adsense but rather a drop in traffic.
So far today, according to AdSense, I have had not one single click on either tablets or mobile ... hmmm ... considering my average on these two HAS exceeded 30% I find this very, very strange ... nothing, absolutely nothing, in my metrics look anywhere near normal.
I don't believe Google is dead, per se, it seems to be totally fubard for some/many publishers and the kids haven't a clue how to repair it but that's understandable since they are not the ones who have created this almighty mess and probably don't even have a clue where to start to fathom-out their inherited problems.
Hey, I've had to sort-out many a cluster-f-up coding problems and it's taken months of sweat to complete, just imagine all the cock-ups on cock-ups on cock-ups at Google ... easy peasy.
I'm not affected either and I'm a high earner. But of course I could be affected at any time, so I have multiple backup plans including keeping some of my marketable skill sets up to date in case I need them. I'm sorry you got used to the money and it hurts to get used to a lesser lifestyle, but that can happen to anyone in any job or career. Google isn't going to magically turn around and get better (or at least it's unlikely) so it's time to dust yourself off and come up with some alternate plans. A year from now you'll be glad you did.
I very rarely post on this very specific monthly topic because to me, discussing hourly, daily, even monthly variations is pointless.
Seeing there were only a few posts so far, I decided to look in.
Different experiences are being expressed here, what I can't determine though is?
Are the losers experiencing gradual decline in CTR and/or EPC? Is this the problem? Then AdSense is no longer working for you.
Now, applying the very same criteria to myself? Disregarding daily, weekly, sometimes monthly trend? NO, I don't have a problem with AdSense - looking back years, and years of the modern era?
As a generalised statement, my CTR and EPC remains at a constant trend. That's for years. A monthly graph of only those two metrics looks like my blood pressure. A five year graph of the same? A straight line for all "practical" purposes.
Am I still earning the same as I was five years ago, even ten years ago?
Certainly not - I, as with many others, now earn dramatically less.
That is NOT the fault of AdSense, it is WHOLLY unrelated to AdSense at all - hey, they're constant for me.
It has everything to do primarily, with reduced traffic from Google Search.
That's not an AdSense topic. So the question I must ask of the "disappointed"/"euphoric" folks is this?
"Are your AdSense earnings reduced/increased by AdSense related issues - CTR and/or EPC - or simply reduced/increased because of traffic issues?"
IanCP my organic traffic has been in growth mode so it is not Google search. The running theory I have for this month is Google's new color experiments. Last month was a record for me. This month my rpm is half of what it usually is.
I've been wondering about the bot thing lately too. I was having such a horrible time with them in February and March, and now as far as I can tell, it's completely under control. I wonder if that anti-fraud technology Google bought finally kicked in or what. The last few months my end-of-month clawbacks have been almost non existent. I do see a few running adjustments, but not like it used to be. If Google has finally got a handle on it, good on them. I can't imagine the miscreants have stopped.
I also have not seen bots since March, knock on wood. I think Google does have the click fraud under control, at least for now. And I think that is why so many people are seeing a drop in CTR. What used to come through as a click no longer does.
The channel that was getting the clawbacks is up again, but it should be this time of year. But I am very worried, today is back where it should be. Hasn't been this high in a while, we'll see if it is still there tomorrow.
If anyone's Adsense CPC is dropping you should dig deeper into your account metrics. In my case, the drop in EPC was due to a higher percentage of mobile traffic and share of overall earnings. My desktop traffic EPC according to Google remains stable.
True there isn't much you can do about it. However, I'd rather catch lower CPC on mobile ads than none at all. I think many people are sporting websites which aren't responsive even now in 2014. That's a big missed opportunity in my opinion.
Regarding September, so far it seems consistent with previous months which are not the best but also not a total disaster. I've noticed there are no longer wild earnings swings on a day to day basis, like there used to be. This has been true for awhile now.
What is frustrating, and maybe someone can explain it, is that when I get more traffic and more clicks the CPC seems to automatically decline somewhat. On days with lower clicks the CPC seems to improve.
Perhaps this is also a case of the mobile factor weighing the CPC down on higher click days. I have to take a closer look.
Bots gone here too and clawbacks virtually nonexistent. If G didn't figure it out then something else is going on. But it's interesting that my traffic is down to winter levels already. Were there that many bots? Or is G routing search traffic elsewhere.
This is all witchcraft, of course. No one has any real data. Most get whatever they get from Google anyway. And since we're discouraged from any real comparison it's all a crapshoot.
I know nothing about economics (or anything else, to be honest!) but they reckon the pound has been falling for months now, and is now at a 10-month low because of the uncertainty around the Scottish referendum. Maybe that has reduced the cost per clicks a bit, if you're in the UK