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September 2014 AdSense Earnings and Observations

     
1:03 pm on Sep 2, 2014 (gmt 0)

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I tried to post this yesterday however I kept getting a "flood prevention" warning!
1:51 am on Sept 3, 2014 (gmt 0)

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August was 60% less. I didn't know it could go even lower. 70% less now come September. Google is dead.
9:47 am on Sept 3, 2014 (gmt 0)

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What a horrible Tuesday with CTR and RPM being amongst the lowest of the year resulting with an awful pittance, I did write earnings but they're not!

I'm seeing many off-topic ads.
3:41 pm on Sept 3, 2014 (gmt 0)

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Google is dead.


Uh, no. Here, a great August and a very good start to September. Knock on wood.
4:53 pm on Sept 3, 2014 (gmt 0)

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I'm sure you're not a high earner so you're not affected. For those who used to earn more than $100 a day, anything less is unsurvivable. I completely regretted quitting my day job 5 years ago. It hurts.
5:30 pm on Sept 3, 2014 (gmt 0)

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I'm sure you're not a high earner so you're not affected.


Let's see. I've had dinner at Google. Do you think that qualifies me as a high earner? And BTW, $100/day is not my definition of high earning.
5:54 pm on Sept 3, 2014 (gmt 0)

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I said those earning "more than" $100 a day. I'm consistently earning at least $300 a day for the past 5 years. That's high enough.
9:09 pm on Sept 3, 2014 (gmt 0)

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High earner or low earner G is more than happy to smack you down. Just part of the program we signed up for.

jbayabas hope you can back on track that is a huge drop.

It could happen to anyone at anytime even if you had dinner with Larry Page. :)
9:31 pm on Sept 3, 2014 (gmt 0)

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I don't know what has happened the past two days but earnings are down by about 40%, but traffic remains similar.

I just checked my site to see if maybe I'd accidentally disabled an ad, I had to laugh at the irony when I scrolled to the bottom of the page and was served an ad for 'free anxiety test'. I know I'm anxious because Adsense is killing me.
9:39 pm on Sept 3, 2014 (gmt 0)

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It could happen to anyone at anytime even if you had dinner with Larry Page. :)


Absolutely. But a blanket statement that Google is dead is a huge exaggeration. Some of us continue to do quite well, and I still recommend Adsense to newbies. Done right, it still works better than nearly any other monetizing program. Will it last forever. No? Is it wise to diversify or have a back up plan? Yes.

And I would bet in many cases, the problem is not Adsense but rather a drop in traffic.
12:04 am on Sept 4, 2014 (gmt 0)

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So far today, according to AdSense, I have had not one single click on either tablets or mobile ... hmmm ... considering my average on these two HAS exceeded 30% I find this very, very strange ... nothing, absolutely nothing, in my metrics look anywhere near normal.

I don't believe Google is dead, per se, it seems to be totally fubard for some/many publishers and the kids haven't a clue how to repair it but that's understandable since they are not the ones who have created this almighty mess and probably don't even have a clue where to start to fathom-out their inherited problems.

Hey, I've had to sort-out many a cluster-f-up coding problems and it's taken months of sweat to complete, just imagine all the cock-ups on cock-ups on cock-ups at Google ... easy peasy.
1:36 am on Sept 4, 2014 (gmt 0)

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I'm not affected either and I'm a high earner. But of course I could be affected at any time, so I have multiple backup plans including keeping some of my marketable skill sets up to date in case I need them. I'm sorry you got used to the money and it hurts to get used to a lesser lifestyle, but that can happen to anyone in any job or career. Google isn't going to magically turn around and get better (or at least it's unlikely) so it's time to dust yourself off and come up with some alternate plans. A year from now you'll be glad you did.
11:33 am on Sept 4, 2014 (gmt 0)

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Very low eCPM today! :(
10:06 pm on Sept 4, 2014 (gmt 0)

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I very rarely post on this very specific monthly topic because to me, discussing hourly, daily, even monthly variations is pointless.

Seeing there were only a few posts so far, I decided to look in.

Different experiences are being expressed here, what I can't determine though is?

Are the losers experiencing gradual decline in CTR and/or EPC? Is this the problem? Then AdSense is no longer working for you.

Now, applying the very same criteria to myself? Disregarding daily, weekly, sometimes monthly trend? NO, I don't have a problem with AdSense - looking back years, and years of the modern era?

As a generalised statement, my CTR and EPC remains at a constant trend. That's for years. A monthly graph of only those two metrics looks like my blood pressure. A five year graph of the same? A straight line for all "practical" purposes.

Am I still earning the same as I was five years ago, even ten years ago?

Certainly not - I, as with many others, now earn dramatically less.

That is NOT the fault of AdSense, it is WHOLLY unrelated to AdSense at all - hey, they're constant for me.

It has everything to do primarily, with reduced traffic from Google Search.

That's not an AdSense topic. So the question I must ask of the "disappointed"/"euphoric" folks is this?

"Are your AdSense earnings reduced/increased by AdSense related issues - CTR and/or EPC - or simply reduced/increased because of traffic issues?"

Perhaps a mixed combination of all?
3:39 pm on Sept 5, 2014 (gmt 0)

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Traffic normal however CTR is running at 50% of average for the first 5 days so far therefore what's happening?

What I do know is I am seeing horribly off-topic ads on my sites or the same ad being repeated in every ad slot...I may as well have only one ad slot if this is what they're going to do.
5:20 pm on Sept 5, 2014 (gmt 0)

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CTR remains constant here.
5:21 pm on Sept 6, 2014 (gmt 0)

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IanCP my organic traffic has been in growth mode so it is not Google search. The running theory I have for this month is Google's new color experiments. Last month was a record for me. This month my rpm is half of what it usually is.
6:34 pm on Sept 6, 2014 (gmt 0)

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In the Google SEO section here people were talking about pausing their Adwords. I the the Adwords section people were talking about inconsistent conversion rates.

Early this year on here everyone was talking about bots. Have they all just gone away? I would expect they must be growing more complex at an increasing rate.
6:36 pm on Sept 6, 2014 (gmt 0)

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That was meant to read "... In the Adwords section..."
7:36 pm on Sept 6, 2014 (gmt 0)

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I've been wondering about the bot thing lately too. I was having such a horrible time with them in February and March, and now as far as I can tell, it's completely under control. I wonder if that anti-fraud technology Google bought finally kicked in or what. The last few months my end-of-month clawbacks have been almost non existent. I do see a few running adjustments, but not like it used to be. If Google has finally got a handle on it, good on them. I can't imagine the miscreants have stopped.
8:22 pm on Sept 6, 2014 (gmt 0)

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I also have not seen bots since March, knock on wood. I think Google does have the click fraud under control, at least for now. And I think that is why so many people are seeing a drop in CTR. What used to come through as a click no longer does.
1:18 am on Sept 7, 2014 (gmt 0)

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My CTR is actually up this year, but my EPC is down. Opposite of what it usually does. But that's AdSense.
3:04 am on Sept 7, 2014 (gmt 0)

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The channel that was getting the clawbacks is up again, but it should be this time of year. But I am very worried, today is back where it should be. Hasn't been this high in a while, we'll see if it is still there tomorrow.
3:44 am on Sept 7, 2014 (gmt 0)

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adsense seems so unstable. Kind of hard to plan a future around it. Its so volume based and even then it is unstable. It's almost better to use it as a supplement and offer a product.
1:56 pm on Sept 7, 2014 (gmt 0)

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Well nowadays I'd never recommend planning a future around AdSense, but it can be a good auxiliary, as long as one understands what it is and what it isn't.
5:46 pm on Sept 7, 2014 (gmt 0)

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If anyone's Adsense CPC is dropping you should dig deeper into your account metrics. In my case, the drop in EPC was due to a higher percentage of mobile traffic and share of overall earnings. My desktop traffic EPC according to Google remains stable.
10:14 pm on Sept 7, 2014 (gmt 0)

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anefarious1 - welcome to the forum. Yes, I think it's pretty well know/documented here that the decrease in cpc/epc is related to the rise in mobile clicks. And there's nothing you can do about that.
12:06 am on Sept 8, 2014 (gmt 0)

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Thank you avalon37

True there isn't much you can do about it. However, I'd rather catch lower CPC on mobile ads than none at all. I think many people are sporting websites which aren't responsive even now in 2014. That's a big missed opportunity in my opinion.

Regarding September, so far it seems consistent with previous months which are not the best but also not a total disaster. I've noticed there are no longer wild earnings swings on a day to day basis, like there used to be. This has been true for awhile now.

What is frustrating, and maybe someone can explain it, is that when I get more traffic and more clicks the CPC seems to automatically decline somewhat. On days with lower clicks the CPC seems to improve.

Perhaps this is also a case of the mobile factor weighing the CPC down on higher click days. I have to take a closer look.
1:51 am on Sept 8, 2014 (gmt 0)

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Bots gone here too and clawbacks virtually nonexistent. If G didn't figure it out then something else is going on. But it's interesting that my traffic is down to winter levels already. Were there that many bots? Or is G routing search traffic elsewhere.

This is all witchcraft, of course. No one has any real data. Most get whatever they get from Google anyway. And since we're discouraged from any real comparison it's all a crapshoot.

WDR
10:44 am on Sept 8, 2014 (gmt 0)

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I know nothing about economics (or anything else, to be honest!) but they reckon the pound has been falling for months now, and is now at a 10-month low because of the uncertainty around the Scottish referendum. Maybe that has reduced the cost per clicks a bit, if you're in the UK
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