Ditto... CPC up two of the last three days (WAY up), Revenue for the month up 12% over last month, revenue for the past 7 days up 23% over same period last month. For my main site, which deals with sports and outdoor activities, this could be simply a matter of nicer weather. But March (even with all the brouhaha over clicks), April and now May have all been up month-over-month.
I can report happy days past few. Very nice earnings (for this new average) and I wouldn't suggest it's much to do with Panda 4.0. The ads giving me revenue are from a site that didn't have any real traffic upticks. Must be relevance and or ad units.
Today was a case of sticker shock. Seriously? I have this much money so early in the day? My reaction to this was my eyes bulging out of my head. This is something in the past I would assume was the result of click bombing, and thus would be expecting to see it drop massively within 30 minutes. This time, I think it's all good. One site, not affected by Panda either which way. It's the ads.
The last couple of months have gone like this for me: first three weeks great with good ctr and cpc to the point of making it look like they would be record months. Then around the 21st of the month the cpc drops down by 50 - 60% making the last 10 days terrible and the whole month a disappointment despite consistent ctr.
But this month takes the biscuit as since the 21st of this month my cpc has dropped by 75% and unless something amazing happens it will be my worst month in about three years.
Good traffic and good CTRS here, but the CPC has turned sour. Over the years I have always tended to receive £1 clicks on my financial sites. Today they are closer to £0.60. Doesn't just feel like a one-off as well, since the rates have been shrinking for some time now.