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May 2014 AdSense Earnings and Observations

     

glitterball

8:44 am on May 2, 2014 (gmt 0)

10+ Year Member




System: The following 8 messages were cut out of thread at: http://www.webmasterworld.com/google_adsense/4659448.htm [webmasterworld.com] by martinibuster - 1:15 pm on May 5, 2014 (utc -5)


Yesterday (1st May) was the worst day in all my years with Adsense. CPC is in the toilet.

RyuUK

2:59 pm on May 30, 2014 (gmt 0)



Yep, much better here as well today. CPCs are improved and they have finally pulled down those asian/milf dating ads.

Play_Bach

7:37 am on May 31, 2014 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



And back down it goes. Yesterday just closed with a click count and earnings of only about 1/6 of what it was the day before. I've had a few freakishly low days this month: May 1, 14 and 17. Can't help but wonder if the big spike on May 29 was just an accounting adjustment. Anybody else seeing same?

webcentric

8:07 am on May 31, 2014 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month



My low days were May 3, 11 and 21. And yes freakishly low. There were some fairly strong days this month but non that were freakishly strong. Generally, traffic is down (mostly because I extended my blocking activities to virtually all non-North American traffic just prior to the beginning of the month). All-in-all, not a bad month given the circumstances.

Spent most of the month working on a major redesign to optimize both mobile and desktop layouts. Got the important page speed reports over 90/100 and User Experience reports are now coming in at 100/100. Been trimming fat and bulking up the content everywhere possible.

These new text ads were a bit of a disaster for me given the way I was using them before the square arrows came along. Modified layouts have made them much more tolerable visually and their effectiveness is on the rise again. I'm using more Display ads generally too and finding a nice little bump in CPM revenue I've never really had before. CPM is of course only a tiny fraction of overall revenue but it's becoming significant enough to take notice and mostly from ad slots on pages which were never highly productive anyway.

Mobile design, from scratch (no CMS) was a real challenge over the last year with a great many trials and errors along the way. I'm happy to say that I'm finally VERY happy with the result and feel I can finally stop coding and scripting and focus more on content which is my primary interest anyway. I'm looking forward to a great summer. Out and about with the camera, keeping a pulse on the local scene. Adding my thoughts to the 7 million pages I manage and generally enjoying what I do for a living. Anyway, I thought a few positive vibes might be welcome about now.

"Believe it you need it. If you don't then pass it on."

pranavrastogi

10:36 am on Jun 1, 2014 (gmt 0)



Holy #*$!! Whatever Google did, CPC is above the roof! Back to normal CPC (atleast for today!)

webcentric

12:54 pm on Jun 1, 2014 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month



Holy #*$! Whatever Google did, CPC is above the roof! Back to normal CPC(atleast for today!)


They made the month change from May to June. Google can do anything you know. I think they also went around to advertisers with a gun and told them to open up their advertising budgets or else.
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