Yesterday was the absolute worst. No joke, that I would have to go back to year 1 of doing this to find a day like that. For all that I've endured (highs and lows), this is the worst I've felt. Absolute rock bottom. No exaggeration. I'm grateful to have Adsense, don't get me wrong. I'm just saying that this month in total has been crushing and defeating. I'm absolutely shutting down a number of websites in the next week. To end my outpouring here, I will of course verify no website outages, but that isn't the case from my initial investigation. Funny that earning such as yesterday doesn't warrant a check to see if my sites are offline or the server crashed. Think about that for a minute. It's almost normal in other words.
Yesterday was a bizarre day here and today is bizarre in its own way.
Regular traffic numbers both days but...
Yesterday, CTR just tanked and I couldn't put my finger on it except for ad relevancy.
Today, desktop has tanked and mobile is saving my bacon. Like 97% mobile and the rest desktop.
I've mentioned this before but it appears G has de-bolded text ad titles which makes them less, well, bold on the page. Not sure if this is having an impact or not because I've had some great days since I noticed it but the last couple have just qualified as bizzare. Not terrible, but not great either. Too busy programming to look any deeper at the moment but my guess is, even more trial and error is taking place than I can put my finger on. Not a bad month so far but these weird days are offsetting the good days to the point that there's no actual growth. It's back to the grindstone for me but I definitely won't let this go on too long before looking for some adjustments to make if it continues.
There is definitely something fubard today with AdSense since, apart from a new CTR record low, I know for a fact that threee specific sites have had visitors and AdSense has not counted one Page View amongst them.
How do I know? Because I visited those sites to check AdSense was running on them, which it was, plus my logs are showing quite a few other visitors as well.
nope. I have seen ctr on all ad units drop dramatically on desktop layouts. i have tried several tests and keep seeing clicks being recorded and then deleted from adsense on desktop no matter the ad unit or placement. started the 23rd, totally tanked on the 24th and hasn't recovered no matter what I try. I tested ad slots ctr on my with my own tracking methods and they are much closer to normal. I think Google is deleting clicks on desktop for some reason. I keep seeing them added to adsense and then deleted a half hour later.
Hmm, invalid clicks. Sounds familiar. Are you watching your bot traffic and are you doing anything to block it? Click bombing (even if not en-masse) appears to be a desktop problem and derives from bot activity. See the click bombing thread on this board for insights and strategies for dealing with this issue. Won't increase valid clicks necessarily but can slow down the invalid click problem.
thanks webcentric, I try to keep an eye on that pretty closely and haven't seen anything unusual. sounds like this has been a problem for google this month and I've just gotten caught up in their algorithm to block it. as far as I can tell, my traffic is legitimate and it seems like a good number of people saw things on desktop tank starting on the 24th so I assume Google started doing something different on or around that date.
Yes, there's a difference between desktop tanking and the invalid/click bombing issue unless G has implemented something designed to impact both. Anytime there's a change to ad layouts (and G is doing a lot of that still), I suspect that it has an impact and am watching that as well. G has been expanding on the variety of ad formats that can render in a unit and my suspicion is that not all are good converters (such as 6 ads in a single leaderboard unit). Changes in font size due to a default setting update also changed the dynamics of my game so I feel it's worth mentioning. Visual appearance of ads is a critical component and the way G is still messing with that is like trying to track down a flea in a dog pound. Irritating to say the least.
I have to say that April is tracking with March if I ignore the 40 clicks which Google never took off my performance reports but also never paid me for. So March was not a disaster after all and April looks to be about the same.
Be nice to have the revenue I had last summer though. Maybe it will come back in June. Ha!
Just for reference, does everyone who is seeing an issue use DFP?
That's a pretty vague question given that you've identified both invalid clicks and tanking desktop performance as issues (very different issues IMHO). Straight Adsense here. I've asked that question more specifically in the past and I think you'll find that the answer is mixed. People experiencing problems are working with a variety of Adsense-based configurations including DFP, straight Adsense, Adsense linked with Google Analytics, etc. If reporting is an issue for you, then you're likely to find discrepancies across these platforms. If the issue is declining revenue generally, my guess is that the answer is platform independent and lies deeper in the nuances of the auction and/or your implementation of Adsense on your site. It helps to be as specific as possible when looking for the source of, or solution to, a problem.
I've had somewhat "normal" results the past number of days. Just looking at this month, yes it's going to be my lowest ever. I say ever because I'm not going to count when I first began this. I would also wonder if I'm alone in having a worst ever month. Is it widespread is my question. Only one way to find out. Communicate. I will say that I may have been plagued with glitchy ads for a while, but this is something baffling to me at this point. In the review area, I'm talking about blank ads.