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The culprit is the SERPs
Here we go again. "Someone cut my SERPS with baby laxative and now I can't feed my dog." Dependency sucks.
they've absolutely fubard my sector, not just for me, almost everyone in my industry has been well and truly stuffed,
AdSense Earnings and Observations
Here's what I got out of that. Sometimes your real-time visitor count is divisible by 5 but sometimes it's not
When your real-time number drops by a couple (meaning that it can't always be divisible by 5), the SERPS change (which must mean they also change when your real-time count increases). So am I to conclude that over the course of the day, your visitor count is causing the SERPS to change?
When I want to read about Google SERP changes I flip over to the Google Updates and SERP Changes [webmasterworld.com] thread.