Well, yes... I understand that us little guys are hardly worth noticing...
I didn't say that. I have a great deal of respect for anyone who has the initiative to try to build a business with their own time and initiative, regardless of their current situation. You agree in your reply, it's a small sample though, so variations from day to day are going to be more dramatic. Plain and simple.
important publishers like yourself
I'm not important. Just interested in having a real conversation about something that is important to each of us, regardless of our current level of success. I have as much to gain from the learning process as you do.
We're all crooks
The point isn't about being a crook, it's about skirting questions when a bit of disclosure would not only allow others to help brainstorm your issues but also eliminate some of the doubt that we're just helping someone game the system even more. It does happen that some people will do anything and many people don't even read the rules, let alone follow them.
It's one thing to say, I made or didn't make money today. It's far more useful though to know that you're using a banner top and bottom of your content and those banners did or didn't make money. Placement is a huge consideration and ad size is also becoming a very tricky issue. Have you noticed banner ads recently with 6 (count 'em) tiny ads crammed into a single banner ad? When those things are showing up, my CTR drops like a stone for those units. So knowing whether your using text-only in your top banner (or text plus display or display only) is a critical detail in understanding what might be going on with a given ad slot.
And it's a constant refrain here that publishers, somehow, have control over what our websites generate in clicks and visits and so forth so it must be our fault...your thinly veiled accusations that it's really all *my* fault are not unexpected.
Don't put words in my mouth.
Failing to respond to the changing environment would be something I would fault. If a person's complaining about dropping revenue but not adjusting to the changes in the system, then the problem is partly their fault. I didn't accuse anyone of this, just suggested that without details, it's impossible to tell. Some people have no clue how to use color, some have no clue how to use spacing. These simple aspects of this business are becoming critical and any success I'm having is related to the simple but important things. Would love to share some of it but it's hard to have a one sided conversation too.
Of course, you aren't exactly forthcoming with much information either.
I'm almost always talking technique, not stats, so thanks for providing some details. Now I know your circumstance a bit better and everyone here can make better suggestions based on that information.
From JCKline's post.
AdSense ads have now become a visitor distraction and "eye sore" monopolizing what was once valuable website properties
This is very true if you just leave things the way they've always been and even with fidgeting, these ads can still get ugly. Still there are some new ways to work with these things that are quite interesting and effective. Got to go to work now but I'll be happy to share what I'm learning with anyone who wants to have the discussion.
I have some specific thoughts on your situation wa_desert_rat but no time to post them at the moment. It's all one man's opinion but the opinion is base on what I'm seeing in the numbers, just like you. I just see technique in the numbers, that's all.