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Dear Valued Client,
DoubleClick Ad Exchange experienced an outage resulting in a drop in bid requests to some RTB buyers. The issue is now resolved.
During the outage, publishers experienced a drop in auction pressure which may result in lower eCPMs. For publishers using DFP and dynamic allocation, ad serving was not affected. DFP continued to serve ads when AdX did not have an ad to return.
This issue began around 10:40am and was resolved by approximately 2:10pm PST today (Wednesday, February 5, 2014).
DoubleClick Ad Exchange Team
Wow, it must be a mess at Google today. I've only been using Adsense for a year so I can't say how common this is but I have not seen it at this level before. Does anyone have any deeper information on what's happening? Is it an attack of sorts that Google has not been able to rein in?