Dire. I think the snow in the USA, and bad weather in the UK is affecting my sites.
Which seems counter-intuitive as in the past being snowed in typically increases people using their computers shopping and clicking on stuff unless the snow is accompanied by massive power outages knocking 100s of thousands offline.
There have been a number of power cuts in the UK. Plus, I think people are more interested in stopping the water coming into their houses, rather than browsing (unless your site is to do with flood prevention.)
The people I have spoken to in the US (mainly Texas) are trying to stay warm and not browsing, looking after their sites, or spending as much on Adwords.
CPC prices continue to be very low for both accounts that I manage. Also, one site is seeing a huge increase in clicks from outside the U.S. at very low CPC which is causing the CPC average to drop as well. I'm worried about all these low CPC clicks from outside of the U.S. and am seeking best practices to potentially block traffic from most non U.S. countries. Why? I feel they are bots or click fraud schemes which could in turn get me into trouble with AdSense.
The State of Minnesota cancelled schools Monday because of the cold. That's when you know it's really bad weather. Many flights are being cancelled in U.S. as well. I think there's going to be a lot of people online tomorrow from home but not from work so it will be interesting to see the traffic.
Had 40 clicks so far today earning 28, which is way above average CPC. Then 2 minutes later the clicks dropped to 39 earning 6 - which by the way is about half my average daily CPC :(
That one click was worth 22. Anyone know how Google works and how does this happen. How do they determine that one click was invalid? Why did I get it in the first place if its going to be removed almost instantly? Are they trying to track if that person checked-out at the website that was clicked and if not then remove the earnings? Or is this just a bug? Can we report on these high paying clicks that are removed each day?
Their invalid click system is pretty opaque. There's nothing (for you) to report. The invalid click could be from a person who clicked multiple times on a single ad to an advertiser who didn't pay to an ad-clicking bot to something they deemed was an accidental click for some reason.