January 2014 AdSense Earnings and Observations

What will the new year bring?

[JCKline]

Happy 2014! I hope January brings better results than the end of 2013 did.

[netmeg]

So far so good.

[jpch]

Off to a great start...hoping it continues!

[JCKline]

Off to a bad start here. What else is new?

[ember]

Slow here. Should pick up once we're out of this two week holiday period.

[JCKline]

Another dead day...

[Mentat]

January is dead, February is too short :(

[JCKline]

CTR is way up today, yet CPC is soooo low it makes no difference.

[littlecubpanda]

Traffic is up! CPC down a bit. CTR down.

[glitterball]

Travel sector is doing very well for me so far this month - CTR and CPC up on last year.

[Lame_Wolf]

Dire. I think the snow in the USA, and bad weather in the UK is affecting my sites.

[incrediBILL]

Dire. I think the snow in the USA, and bad weather in the UK is affecting my sites.

Which seems counter-intuitive as in the past being snowed in typically increases people using their computers shopping and clicking on stuff unless the snow is accompanied by massive power outages knocking 100s of thousands offline.

[Lame_Wolf]

There have been a number of power cuts in the UK. Plus, I think people are more interested in stopping the water coming into their houses, rather than browsing (unless your site is to do with flood prevention.)

The people I have spoken to in the US (mainly Texas) are trying to stay warm and not browsing, looking after their sites, or spending as much on Adwords.

Different people, different circles.

[avalon37]

CPC prices continue to be very low for both accounts that I manage. Also, one site is seeing a huge increase in clicks from outside the U.S. at very low CPC which is causing the CPC average to drop as well. I'm worried about all these low CPC clicks from outside of the U.S. and am seeking best practices to potentially block traffic from most non U.S. countries. Why? I feel they are bots or click fraud schemes which could in turn get me into trouble with AdSense.

[jpch]

The State of Minnesota cancelled schools Monday because of the cold. That's when you know it's really bad weather. Many flights are being cancelled in U.S. as well. I think there's going to be a lot of people online tomorrow from home but not from work so it will be interesting to see the traffic.

[dethfire]

Very low RPM last few days

[netmeg]

We have 9" of snow on the ground and are expecting another foot today. I ain't leaving the house till April. So I for one will be surfing and buying (and working) for the next few days.

[breeks]

Low CTR today after an amazing start for the year.

Suffering through temperatures in the mid seventies here. :)

[littlecubpanda]

VERY LOW CPC trend continues.

Higher traffic across all sites, could be due slightly better SE rankings.

CTR low but consistent with most of December, which saw a drop in CTR. This might be due to the Lijit ads I've put on all my sites. Lijit is doing awful so I may remove them, not remotely worth it.

Just seeing a big drop off from mid to late December, where CPC was way higher.

[indias next no1]

worst CTR, earnings in the last 3 days, today very very low...

[Ger02]

Had 40 clicks so far today earning €28, which is way above average CPC. Then 2 minutes later the clicks dropped to 39 earning €6 - which by the way is about half my average daily CPC :(

That one click was worth €22. Anyone know how Google works and how does this happen. How do they determine that one click was invalid? Why did I get it in the first place if it’s going to be removed almost instantly? Are they trying to track if that person checked-out at the website that was clicked and if not then remove the earnings? Or is this just a bug? Can we report on these high paying clicks that are removed each day?

[netmeg]

Their invalid click system is pretty opaque. There's nothing (for you) to report. The invalid click could be from a person who clicked multiple times on a single ad to an advertiser who didn't pay to an ad-clicking bot to something they deemed was an accidental click for some reason.

[littlecubpanda]

I've noticed 1 out of 100 clicks seems to be accidental/invalid for me. Very rare something gets removed.

CPC/CTR once again horrifically low today. Traffic ok.

[jpch]

I've noticed 1 out of 100 clicks seems to be accidental/invalid for me. Very rare something gets removed.

You've only seen what they decided to show you...you could have 50 more clicks that were removed and never appeared in your reports in the first place. Only the shadow knows...only Google knows...

[JCKline]

Another bad day.

Dire. I think the snow in the USA, and bad weather in the UK is affecting my sites.

And record cold tempts throughout the US, from mid-west to here in the east. -40 degrees F to -25 degrees F here.

[netmeg]

Here too. Pretty sure people's fingers are too froze to click.

[chokko]

Yesterday was bad, and I dont even look at my earnings during the day because they get shaved by 20-30 dollars every time i look...

[explorador]

Traffic: good
Earnings: average


Latinamerica: been seeing Google failing (the site, search engine), not any official post still but it's been on and off, this will affect several websites traffic and earnings, just saying.

[jbayabas]

Traffic is up. Cpc is down. Heartbreaking.

[primoto]

US traffic starts to recover, but on average the earnings are lower compared to Nov 2013