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January 2014 AdSense Earnings and Observations

What will the new year bring?

     

JCKline

9:42 pm on Jan 2, 2014 (gmt 0)

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Happy 2014! I hope January brings better results than the end of 2013 did.

explorador

4:26 pm on Jan 14, 2014 (gmt 0)

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Low days around here

I'm finding repetitive ads unrelated to my content, I guess I'm targeted. Problem: not easy to block them, can't see their urls as in the past and the G tool only works on Chrome, I hate that.

JCKline

5:04 pm on Jan 14, 2014 (gmt 0)

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Low days here too.

@explorador, can't you block them in the "Allow and block ads" section through the ad review center? It's not as easy as the URL blocking, but it should do the trick.

MrSavage

7:34 pm on Jan 14, 2014 (gmt 0)

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Wow. I think 2 out of the past 3 days I'm getting the alert that earnings are 92% to 94% less than they forecast for me. Nice to know, but is it me or is it them?

explorador

8:21 pm on Jan 14, 2014 (gmt 0)

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Thanks JCKline, I'm on it right now, it's kinda difficult with the random messages of "problem blah blah, already in hands of our engineers blah blah".

On the other side, I'm finding a lot of ads in languages not related to my content, some asian stuff.

Thanks

jbayabas

3:22 am on Jan 15, 2014 (gmt 0)

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Working hard. High traffic. Low Cpc. Hurts so much.

Mentat

6:21 am on Jan 15, 2014 (gmt 0)

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Record low eCPM...

littlecubpanda

8:28 pm on Jan 15, 2014 (gmt 0)



I'll never understand why one day CTR is high, then the next it is low, all things being equal.

One day people decide to click, then the next they don't?

JCKline

10:12 pm on Jan 15, 2014 (gmt 0)

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Just an awful month so far.

Bobb11

10:57 pm on Jan 15, 2014 (gmt 0)



How much you have eCPM? I have ugly $1,1?! RECORD LOW CPC....In november eCPM much better also CPC. Febuary will be better or not? I am new...

avalon37

11:58 pm on Jan 15, 2014 (gmt 0)

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AdSense has really dropped the ball this month. Seeing a huge spike in double ad serving and ads that just are not contextually relevant (or interest based) at all. Ads showing that just don't make sense. What I have been seeing is fairly typical of the beginning of a month or the end - but not mid month. Reporting is awful, as we all know. All in all, I have to give AdSense a grade of "D" in performance this month. Disappointing.

breeks

2:27 am on Jan 16, 2014 (gmt 0)

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Having a good month here. Earnings are up over 40% from January 2013 so far. CTR is down from December but that's to be expected after the holiday season.

paulfitz

7:43 am on Jan 16, 2014 (gmt 0)



Same here, eCPM is lower every month.

Google continues to shave clicks. So I'll see a website jump up to a certain amount, then 30% of the amount is removed. Then it jumps up again and 25% is removed.

So I often have higher earnings at 10am than I do at 5pm, after google has removed clicks.

The program is just going from worse to worse right now. Traffic increasing (mostly google search traffic), earnings decreasing.

RedBar

5:41 pm on Jan 16, 2014 (gmt 0)

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Diabolical, I simply cannot believe the EPCs and CTRs for my sites, so bad that I do not even have a CTR so far today for the USA, yep, 0%.

Easily my worst-ever earnings with AdSense by a long, long way, i.e. daily average 77% of December 2013

SEO2Go

6:41 pm on Jan 16, 2014 (gmt 0)

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I've switched over to media.net. Earnings are lower but at least I know what to expect.

I am tired of the vanishing clicks everyday. My site has been using Adsense since 2003 and it has never been this bad. I find it hard to believe our site is experiencing invalid click activity.

I Contacted Google and got the usual canned responses. You'd think if there was invalid click activity they'd want to work with you to help resolve any issues. Nope.

explorador

8:43 pm on Jan 16, 2014 (gmt 0)

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I blocked google apps, google drive and etc several times, how is that?

netmeg

9:34 pm on Jan 16, 2014 (gmt 0)

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Personally I think the invalid click activity has recently increased to a level that Google itself can barely get a handle on (and probably not an immediate handle at that - hence more delayed stats) I hear rumblings from advertisers as well. And G certainly won't release any details to us or anyone else, because it would lessen advertiser confidence in the network. So. 2014 is gonna be one interesting year.

RedBar

12:51 am on Jan 17, 2014 (gmt 0)

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So. 2014 is gonna be one interesting year.


I agree netmeg, I am seeing an entire widget industry walk away from on-line advertising, not just from Google, all of the "players".

The retail sector of my widgets are expensive and heavy and once one gets outside of a a truck+2 men day delivery and install, money is being lost and the more-local guy wins easily.

Heck, my sister is a widget retailer and if anything is more than 100 miles away (160 kms), she recommends companies more local to them, she knows them, all of them have been in business for 50-100-200 years!

Google really does not comprehend this, they believe they can solve "anything" with algorithms ... hahaha ... What an enormous lesson many of them have to learn!

paulfitz

4:22 am on Jan 17, 2014 (gmt 0)



Today is an absolute shocker. Some sites are serving ads that are horribly irrelevant. The eCPM is at a record low for me.

Traffic is still going up, earnings from Google Adsense still going down.

Mentat

12:17 pm on Jan 17, 2014 (gmt 0)

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For me, the "glass ceiling" is getting very annoying.
My Adviews are higher, also clicks, but the payment is so crappy, that the total revenue is lower!

indias next no1

1:22 pm on Jan 17, 2014 (gmt 0)

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worst CTR and eCpm today

avalon37

2:26 pm on Jan 17, 2014 (gmt 0)

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The Ad Targeting is what is particularly concerning to me this month - it's garbage. Ads by advertisers that have nothing to do with my website content. This is even worse of course on mobile ads because let's face it - most advertisers don't want to advertise on smartphones but Google is forcing them. So what is happening is the smart advertisers, the ones we want to show up on smartphones, are zero bidding and not appearing. The less educated advertisers are showing up and those ads are more often that not garbage. However, again on smartphones, I am seeing ads for cities that have nothing to do with my location. Let's say I live in Chicago, I am seeing a huge rise in ads on smartphones by advertisers in say Phoenix or Dallas. Point is - nowhere near where I am currently or ever have been.

Disappointing to see Google let this happen. Time to ramp up direct ad sales.

MrSavage

3:46 pm on Jan 17, 2014 (gmt 0)

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Based on this past week, I best describe this as a stock market crash. Sounds like some are okay, but I'm certainly not. I'm not checking traffic to see if I've taken another pounding in the SERPS because, well, I want to have a good day and not a bad one. I stop checking stats now for a while.

dethfire

4:06 pm on Jan 17, 2014 (gmt 0)

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I agree the ad targeting is very poor. I think that is why our CTR is so bad.

RedBar

4:38 pm on Jan 17, 2014 (gmt 0)

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Double ad serving appearing over and over again is doing my head in. I'm seriously considering having to block that relevant advertiser.

JCKline

4:41 pm on Jan 17, 2014 (gmt 0)

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Really bad all around here as well. And the ad targeting has been utterly ridiculous. I'm spending too much time blocking "hair product" ads from tech related site.

explorador

4:42 pm on Jan 17, 2014 (gmt 0)

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Redbar: Google really does not comprehend this, they believe they can solve "anything" with algorithms ... hahaha ... What an enormous lesson many of them have to learn!

Exactly. There is a thread about recovering the past earnings with some mods, I'm not saying that I don't believe the poster or the info, but I find it VERY difficult to believe Google actually responded in human terms and not in canned responses way.

Mentat: absolutely, totally agree.

Avalon: exactly. I just blocked asian ads (in whatever language that is, also german ads) my sites have nothing to do with it, or such languages. My demographics are FAR from that. Besides I blocked advertisers that keep appearing, Google being one of them with those Google Apps annoying ads.

MrDC

6:10 pm on Jan 17, 2014 (gmt 0)



No sign of improvement for me either. Traffic has been steady but everything else is still way down including my Google search query impressions/clicks.

Lately I think I've seen about five different text ad designs they are testing. Some of them look pretty bad and seems like those are the ones they are running the most.

breeks

8:29 pm on Jan 17, 2014 (gmt 0)

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Just because you are seeing ads you don't like doesn't mean your visitors are.

I block very few advertisers, Google is one of them plus a couple of competitors.

I also allow all ad networks to run. They compete with the bottom feeder ads making them pay higher.

The more advertisers competing for ad space the higher the RPM.

Let the ads run and chances are you will make more $$

RedBar

8:54 pm on Jan 17, 2014 (gmt 0)

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I feel as though I'm watching the implosion of AdSense today, so far versus my 3 month running average:

Page Views: 37.78%
Clicks: 27.78%
CTR: 71.79%
CPC: 79.31%
RPM: 56.48%
Earnings: 32.33%

Comparing my logs to Google's "Page Views" there is an enormous difference, this difference has been getting wider and wider with Google seemingly unable to recognise genuine visitors or, as I have seen quite often, tracking some page views from a visitor and not other pages they visit ... What's that all about?

It would seem that for some of us (niches) our faces just do not fit any more and Google has given up and simply returns crap directory and incorrect social site results.

Jiggered, banjaxed, fubard, call it what you like, the party's well and truly over for some of us and no amount of testing and adding quality, unique pages will make the slightest bit of difference.

explorador

9:30 pm on Jan 17, 2014 (gmt 0)

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breeks: Let the ads run and chances are you will make more $$

In my case blocking advertiser has rescued the week, per example several lows for days, then I block this and that: done, right in the afternoon or next day I see the recovery. I don't know how it works, I know sometimes changes take a while, even more than 24 hours, but it's been like this several times in my case, 10 out of 10.

As said, I don't know how exactly this works but I've seen pretty aggressive campaigns.
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