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November 2013 AdSense Earnings and Observations

Will we be giving AdSense thanks or will November be a Turkey?

     

JCKline

8:37 pm on Nov 1, 2013 (gmt 0)

WebmasterWorld Senior Member



October was quite a ride. What will this month bring? Who will give thanks, and who will feel like a Turkey?

netmeg

7:28 pm on Nov 15, 2013 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



That'd be great except it wouldn't scale very well for me, I'm only one netmeg (plus a developer) and almost got more than I can handle as it is. Although it's true some of those light displays also have fireworks on their opening nights (big one near Detroit just last night as a matter of fact)

If only I'd thought to film that time we filled a frozen turkey full of consumer grade fireworks and launched it over Main St in Ann Arbor... #goodtimes

JCKline

4:08 pm on Nov 16, 2013 (gmt 0)

WebmasterWorld Senior Member



Friday was the worst day yet. I've had one good day all month. Just awful!

breeks

6:19 pm on Nov 16, 2013 (gmt 0)

5+ Year Member



Having a good month here due to some nice traffic numbers. Have removed most 160x600 ad units, seems like its next to worthless with the new ad design. 336x280 and 728x90 are working good.

Play_Bach

7:32 pm on Nov 16, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Dead. 12 hours, click count unchanged.

Lame_Wolf

1:14 am on Nov 17, 2013 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



BTW it's "I've" not "i've." Couldn't resist that opportunity.

Touché. :)

I'm just recovering from a Panda slap and feeling better than I've felt at any time over the last 30 days or so, so pardon my jovial, holiday like spirit and add my "revenue headed in the right direction again" blip to the local radar (just to keep my digression pertinent to the local customs).
Have you tried using the new fonts? For me, the best results have been with "Open Sans".

webcentric

2:01 am on Nov 17, 2013 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month



Have you tried using the new fonts? For me, the best results have been with "Open Sans".


Yes, but the last month sort of threw off my experiments. I'm generally of the opinion that anything that makes these new ad formats jump off the page, stand away from the regular content on the page is a good thing. So, color, font and a little extra spacing are all in my book of recommendations. These new text ads (IMHO) are designed to work poorly if you try to camouflage them into your content. Making them stand out has been working for me. Open Sans may be the contrast I'm referring to based on the fonts on your site. For someone else it could be some other font that contrasts with their content. Contrast is the key here I'm thinking.

System

9:47 am on Nov 17, 2013 (gmt 0)

redhat



The following 5 messages were cut out to new thread by martinibuster. New thread at: google_adsense/4624069.htm [webmasterworld.com]
2:42 pm on Nov 17, 2013 (utc -8)

avalon37

2:16 pm on Nov 18, 2013 (gmt 0)

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Cpc prices last 2 days have been awful; less than 1/2 what is normal.

JCKline

3:37 pm on Nov 18, 2013 (gmt 0)

WebmasterWorld Senior Member



yet another bad day...

explorador

4:11 pm on Nov 18, 2013 (gmt 0)

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Last 4 days have been really bad, low, low low.

There have been lots of local sales, promotions and "whatever-color-FRIDAY" so I guess customers and readers are mostly out of their home and jobs in the real world...

webcentric

6:47 pm on Nov 18, 2013 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month



The following 5 messages were cut out to new thread by martinibuster.


Didn't realize there was a 404 thread now.

snickles121

11:27 am on Nov 19, 2013 (gmt 0)

5+ Year Member



I had a great day Monday with cpc and ctr, Im sure ill pay for it today. LOL

avalon37

9:38 pm on Nov 19, 2013 (gmt 0)

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CPC prices continue to tank this week. Prices down 27% for me; kind of surprising given that the majority of advertisers appearing on my site are heavily invested in Holiday spending so if anything I'd expect CPC prices to be going up.

Jaideemaak

7:47 am on Nov 20, 2013 (gmt 0)

5+ Year Member



Up until October my earnings every month this year had beaten the corresponding month last year. October was the first month to drop below last year's earnings. November is currently headed the same way, but the last week of November last year was very strong. If the same thing happens this year I will be happy and today has been very good.

I'm just a numpty with a hobby site so don't expect to earn a lot, but when Adsense is going well it provides a useful extra income. I don't take it very seriously and don't spend a lot of time on it these days because I have other commitments. However, I delved a bit deeper yesterday.

The first obvious thing was that my page views have really dropped in the last year - now about half compared to the end of last year. At first I attributed this to giving up a site on which I use to have ads and ignored it. However, even taking the lost site into consideration there has still been a huge drop.

Page views have been declining since November 2012, with a few big drops in 2013, for example at the beginning of the year and then again at the beginning of September. I spent a little time over at the Google SEO forum and it seems that I am not the only one.

[webmasterworld.com...]

The fact that my yearly earnings so far are better than last year despite the big PV drop is an indication of how much CTR and EPC have risen. I am pleased about these things, if only I could get my page views up again.

Yesterday I had a few hours spare and did two things on the parts of my site that get most visitors. I updated the ads to asynchronous and changed the 300x600 units (which had been performing poorly) to 300x250. Today, the 300x250 ads are my best performing units.

I had run the 300x600 ads for a while. Maybe they are too big and look a bit spammy or maybe advertisers haven't completely taken to the format yet. I also read that sometimes 160x600 ads are put in a 300x600 space and therefore there is a lot of white space.

Despite seeing an improvement today, my Google scorecard indicates a worse rating. It's early days yet - and Tuesday is normally my best day of the week anyway - but early indications are that the 300x250 ads are performing a lot better. I intend making the same changes to the rest of my site soon.

Before I changed the size of the ad units I ran an experiment just changing the font to Open Sans, as suggested above, but it made no difference. I have now returned to the original Verdana.

JCKline

6:42 pm on Nov 20, 2013 (gmt 0)

WebmasterWorld Senior Member



Broken today. CTR has been 0 all day as impressions climb.

littlecubpanda

8:05 am on Nov 21, 2013 (gmt 0)



I just tired an "experiment" on my main site.

LOST ALL INCOME FOR THE DAY! So immediately STOPPED the experiment when I saw that. Gezzz.

It involved half the ads being text/display instead of just text.

Never again. I'm done. Wow.

littlecubpanda

8:06 am on Nov 21, 2013 (gmt 0)



Non pip yet...

Lame_Wolf

10:44 am on Nov 21, 2013 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Non [sic] pip yet...

Too early yet. Wait at least 8 hours. (And it's not for this thread anyway.)

explorador

3:43 pm on Nov 21, 2013 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Yesterday was good.

ember

4:09 pm on Nov 21, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Highest RPM of the month, which is surprising. Things usually start to drop about now as we head into Turkey Day.

Play_Bach

7:59 am on Nov 22, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Yesterday just ended. One of the worst AdSense days ever in the 9 years I've been with the program. Sure AdSense, whatever you say.

RedBar

12:40 pm on Nov 22, 2013 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month



Same as you Play_Bach other than it was my worst-ever AdSense day, period. There must have been an outage in their systems somewhere since absolutely none of their metrics resemble anything of mine, all my logs show a completely normal day whereas Google reckons some sites didn't get any visitors whatsoever .... Yeah Google, whatever you say!

wolv23

4:20 pm on Nov 22, 2013 (gmt 0)

10+ Year Member



Past 4 days have been lower than usual CTR, seems like ads have been less relevant or something. Hope it turns around.

Turvey

4:49 pm on Nov 22, 2013 (gmt 0)



Everything seems normal with CTR and RPM, my concern is something seems up with page views, they seem to be cut lower each month and hence CTR rises. Earnings are still good. I have a concern about the page view issue and to be honest can't think what is wrong, the views are down from my own estimation but the sites are performing well in search engines.

Are people spending more time on twitter and facebook rather than searching Google? I really don't know the answer, but can't complain from a CTR, RPM or earnings issue. I honestly can't see the fasination with twitter or facebook, but there is a saying "Simple things please simple minds".

IMO Google are playing this business setup right and have very clever people working for them, I think time will bring the results back to Google.

Play_Bach

5:50 pm on Nov 22, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



10am and already 11x earnings all day yesterday. Sure AdSense, whatever.

Play_Bach

11:38 am on Nov 23, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Yesterday earnings, but with similar page views, ended up 28x higher than the day before! WTF? Reporting getting worse and more erratic every day. Way to go AdSense, NOT.

Turvey

12:31 pm on Nov 23, 2013 (gmt 0)



Hi Play_Bach something is clearly wrong with adsense page views, I really don't know what is wrong but my intelligence puts it down to "CTR with competition and conversion rates"

Just make sure your revenue optimization is on one bar for best results.

JCKline

8:19 pm on Nov 23, 2013 (gmt 0)

WebmasterWorld Senior Member



Bad day yesterday and today is following suit. adsense is becoming a real joke these days.

blends

9:41 pm on Nov 23, 2013 (gmt 0)



Checked my earnings at 6 this morning. Earnings were good. Just checked again and they scrubbed %80 of today's earnings. This has been happening more and more. Really, it only started happening in October. This is just ridiculous.

I feel like clicks don't even count anymore. Once they see my earnings going above average, they scrub and put my earnings at the daily average. I took my ads off my site for 3 days during some site edits and since then my daily average is half of what it was. Traffic is still the same, CTR is still the same. I don't get it.

ember

2:20 am on Nov 24, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I don't get it.


For whatever reason, Google thinks the clicks are invalid and is protecting the advertisers. It is not because you reach some arbitrary threshold. You may have the same amount of traffic but is it of the same quality? From the same source? Or have you placed ads in spots that might induce too much clicking?
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