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How Fast are Ads Restored After Correcting AdSense TOS Violation?

     
2:53 pm on Jan 4, 2013 (gmt 0)

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My ads were stopped this morning due to a violation. The violation has been in place for over a year, but I guess Google just "noticed" it as our earnings have gone up significantly in the last few days. The message I received gave me the steps to appeal the violation, but I am curious how fast ads typically go back live once they violation is corrected. Anyone run into this before?

Thanks
4:05 pm on Jan 4, 2013 (gmt 0)

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If the violation was not serious, Google would have given you 3 business days to rectify the problem. Since they stopped running the ads at once tells you the violation is serious - either it is adult content or invalid activity. The former, you can still get away as long as you make changes to your site (response time is about 5 days, sometimes 2 weeks or more.) The latter, slim to none.

Another serious violation is Copyright Infringement, which you will be given a chance to file a counter claim.

I wish you the best.
4:37 pm on Jan 4, 2013 (gmt 0)

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What kind of violation was it? Can you log into your Adsense account?
5:27 pm on Jan 4, 2013 (gmt 0)

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The violation is about text on the website that essentially says click on ads for more information. In addition to the Adsense Ads, we have paid advertisers at a flat monthly rate. And the text regarding clicking ads for more info pertains to those ads, not the Adsense ads. We've had this text for a long time. I understand why Google removed our ads, and I am in the process of taking the text off the site. Yes I can still login into the account - that is there I saw the message informing me of the violation. Google makes over a million a year from our site, so I'm guessing they want to work with us versus ban us.
8:37 pm on Jan 4, 2013 (gmt 0)

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If Google is making over a million a year from your site then you're making over two million a year from AdSense. Surprised you had text on your site referring to clicking ads, even if they weren't Google's, with this much money at stake.

I'm guessing you'll have the ads back up by Monday or Tuesday of next week once Google verifies you've removed the text in question.
8:52 pm on Jan 4, 2013 (gmt 0)

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In my experience if an actual AdSense employee needs to act or respond, it will take a few days at a minimum. If the system is set to "check back" without human intervention it shouldn't take too long, possibly a few hours.

For what it's worth I had a similar problem, I had text to the effect of "Support our sponsors" but I meant the direct advertisers. I got the 3-day e-mail to fix it, but I don't think ad serving was disabled. That was quite a few years ago now though, the specifics are fuzzy now :)
12:56 am on Jan 5, 2013 (gmt 0)

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For that amount of money you're making, you should have been a premium publisher with a designated Adsense sales rep. I'm surprised they would disable ads on your site without giving you a chance (at least 3 days) to fix the problem. Unless, google has changed the procedure.

Not to worry, your account is still active, only ads on that particular site has been disabled. Before sending an appeal, it is important that you have fully removed the violations. Response time usually takes 3-5 business days.
1:44 pm on Jan 5, 2013 (gmt 0)

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Appreciate all the responses. I just joined the company so I am not sure why we are not a premium publisher at the level we are at. This site receives 4.5 million page views a day ! Anyway I am attending an AdSense summit at the end of the month in NYC, so I hope to get a good contact then.
4:12 pm on Jan 5, 2013 (gmt 0)

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I am attending an AdSense summit at the end of the month in NYC


If you don't mind would you start a new thread on how that AdSense "Learn With Google" event goes. This will the first times they've held it since changing from the "AdSense in Your City" format previoulsy used so I'm curious what people think.
6:56 pm on Jan 7, 2013 (gmt 0)

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jpch I will happily post feedback from this event. That is if I am reinstated by then :) Having ads disabled on a Friday before the weekend when Google has no support is a low blow.
1:30 pm on Jan 8, 2013 (gmt 0)

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I appealed my ads being disabled violation 5 days ago and still no contact from AdSense. Any advice? I'm out, and Google is out, $5K a day. My account is approved for email support which is why I am surprised it's now day 5, granted 2 days were the weekend. What would you do if you were in my shoes?
3:04 pm on Jan 8, 2013 (gmt 0)

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That's some serious revenue! If I was you, I'd e-mail them again since there's not a whole lot you can do at this point. When you are in person at the meet, corner someone and ask who is your rep ;-)
3:16 pm on Jan 8, 2013 (gmt 0)

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I contacted them Friday and yesterday. The last thing I want is to annoy them and somehow get banned. That said, it is serious money for my company and for Google. If someone higher up in AdSense knew they were losing $5-7K per day because they were short staffed in support I would think someone would respond to my request. I'm close to jumping on a plane to Mountain View; can't afford to keep losing this kind of money. I know AdSense is a risky, don't count on it, type of revenue stream, but to do this type of business with them and not be getting responses is unacceptable.
3:43 pm on Jan 8, 2013 (gmt 0)

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You should get a reply before the end of the week. What I don't understand is why you didn't receive a warning violation letter via your primary Adsense email -- not your Adsense account inbox.

I believe Google has sent it to your inbox, then someone in your company forgot to make the changes on time, or it was redirected to your Spam folder.

This should never happen for a high revenue publisher like your company. Google does not just disable ads on a site without a warning and not giving the publisher a chance to make the changes. Unless, they consider your violation "click on ads" serious, which is likely what happened.
3:51 pm on Jan 8, 2013 (gmt 0)

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The email address on file was old; it's possible they did try to contact us via traditional email before last Friday. I have since changed the email address, but my outreach to AdSense has not resulted in any communication back to me.
4:56 pm on Jan 8, 2013 (gmt 0)

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Go hit up the Google AdSense Forum, reiterate the large size of the account and that you are not a newb, and get one of the top mods over there to flag a support person for you. As long as you are reasonable and not heated, and sound like you know what you're doing, they're pretty cool about that.
5:01 pm on Jan 8, 2013 (gmt 0)

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Yikes! No wonder ad serving was disabled to your site without a warning to give you allotted time to fix the problem. This is a great lesson to all publishers to always update your correct email information.

When did you update your email? Prior to sending your appeal? I hope so. If not, Google may have already sent their response to your old email and most likely you may have to send another appeal.
8:08 am on Jan 10, 2013 (gmt 0)

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If my account makes $2 a month and I file an appeal for whatever reason they get to me in order of appeal filing, no special treatment is given to publishers who make more unless they contact their rep directly. Personally I appreciate Google for this type of business management, not playing favorites is one of Google's strong suits imo.

Still, at 5k a day you really should have been more on the ball with regards to how you maintained your end of the adsense deal(correct email address, compliance with TOS, etc). Let that be a lesson for everyone here.

Since you're not banned and the issue you describe is fixable I'm sure you'll be back and running in a few days. Google knows that the problem has been ongoing for a long time because they can look back at the cache copy of your site to see when it started.

My only worry, if I was you, is if they feel their advertisers may have been overcharged as a result of your encouraging ad clicks for so long. If so, they may cut ties with you and given the amounts in question might be looking to recover some of the advertisers money. It's within their right to do so at this point.

Good luck, keep us posted, we're all hoping to pull in millions per year with adsense too.

P.S. I really wish Google would offer a compliance check service a la Fiverr. While it would only tell you if you are in compliance with their recommended guidelines at that particular point in time it would be worth the money simply for peace of mind that you haven't overlooked something less than obvious. e.g. a missing nofollow here, a error in code resulting in too many units there.
2:11 pm on Jan 10, 2013 (gmt 0)

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Received a first response to my violation appeal about 4 days after submitting. They asked me to change one additional thing, which I did, and emailed AdSense back. That was almost a day ago and ads still not live again. I agree that advertisers should not get priority based on earnings; but AdSense is a huge business for Google and appears to be grossly under staffed. It's not like a "free" product says like gmail where it's understandable why there is very little, if any, support at all. But AdSense is a money making machine for Google and their own under staffing issues are costing them as well.
2:17 pm on Jan 10, 2013 (gmt 0)

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I should of course add that I don't blame or take any frustration out on the person who has been emailing me. I'm sure they'd love to provide more timely service, but that would require more staffing. I just wish that once AdSense does get in touch with you via email, and you respond back, it wasn't almost a full day until you hear back again. That's what appears to prolong the whole process. It's like after each interaction, you get put back into the queue which is unfortunate.
4:34 pm on Jan 10, 2013 (gmt 0)

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They asked me to change one additional thing, which I did,


Was that one thing related to the initial issue that was flagged? If not, and it was a separate issue I'd be taking a very detailed look at your entire site. If you are the only person involved get some more people to review the site for violations. What you don't need is Google going over your site with a fine tooth comb and finding even more violations that they didn't see upon first look. That could end badly for you.
1:10 am on Jan 16, 2013 (gmt 0)

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Latest:

Last Friday 1/11 AdSense support emails me again saying everything is good and that they have reinstated the site for ad serving. They said in the email that I should see ads appear in the next 48 hours. That was 4 days ago and no ads back on and customer support has not replied to any of my emails...which they had been doing daily.

On top of this, I keep getting emails from AdSense Partner Acceleration team telling me how important we are as business partners.

You cannot make this stuff up.
1:17 am on Jan 16, 2013 (gmt 0)

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Well take up the issue with the Partner Acceleration team, they can help, no?
2:50 am on Jan 16, 2013 (gmt 0)

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Your ads should be back soon. No worries. It just takes time for it to propagate. Make sure to check your site with other computers outside your company's network. Also, use a tool to view your site as seen from other countries. Most likely ad serving should commence before Thursday.

You learn a valuable lesson here: always check your email at least every 2 days, even on vacation! Google send important messages you never want to miss again.
5:25 pm on Jan 16, 2013 (gmt 0)

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55k gone in 11days, scary
11:42 pm on Jan 16, 2013 (gmt 0)

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Finally resolved. What I learned? Expect everything to take 10x longer than your conservative expectations.
3:33 am on Jan 17, 2013 (gmt 0)

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Remember Google is not at fault here. Google gave you ample of time to make the changes before disabling ad serving to your site. It was your incorrect email information that got you into this mess.

The process: google gives you 3 bus. days to fix the violations to your site. Ad serving will not be affected at this time. If after 3 bus. days you still haven't made the changes, they will send you another email to fix it within 24 hours. It's your responsibility to check your email regularly.

It's good to hear ad serving has been reinstated to your site. Now, you learned a big lesson so this won't happen again.
1:28 pm on Jan 17, 2013 (gmt 0)

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I'm sure avalon37 doesn't need the self righteous tone.
1:31 pm on Jan 17, 2013 (gmt 0)

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I'm sure avalon37 doesn't need the self righteous tone.
+1
2:50 pm on Jan 17, 2013 (gmt 0)

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What I learned? Expect everything to take 10x longer than your conservative expectations.


Really? That's all you learned? Sorry, but I have to side with jbayabas on this one.
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