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December 2012 AdSense Earnings and Observations

     
1:37 pm on Dec 3, 2012 (gmt 0)

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Let's see if this post remains!
1:40 pm on Dec 3, 2012 (gmt 0)

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Low traffic for me on Sunday, hardly surprising with all the pre-Xmas festivities etc, CTR normal however mobile/tablets accounted for 47.5% of earnings!
1:44 pm on Dec 3, 2012 (gmt 0)

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Low eCPM for 1 and 2 Dec.
First days + weeknd, not a good mix...

November was great!
Long Live Black Friday!
2:05 pm on Dec 3, 2012 (gmt 0)

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Somehow November earnings were 25% up over October. Still way off from 2009 earnings, but at least going in the right direction. So far, December has been a bust. Hope it improves.
2:55 pm on Dec 3, 2012 (gmt 0)

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November ended up 540% over last November. I'll take it. December starting off well too.
3:14 pm on Dec 3, 2012 (gmt 0)

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Using Page RPM as the basis I was up 50% for November 2012 Vs Nov 2011. December has started out just as strong.
3:59 pm on Dec 3, 2012 (gmt 0)

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Good month so far, but this is typically the month that the bottom falls out as if someone flipped a switch. Happens on a different December day each year, so my fingers are usually trembling when I log in each morning to see if today is the day. Things then usually pick back up in January.
7:33 pm on Dec 3, 2012 (gmt 0)

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Not me, New Year's Eve is my second biggest day of the year.
1:14 am on Dec 4, 2012 (gmt 0)

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Today so far is a dead as can be (8:11 EST). If things aren't stuck, then G is killing my site.
9:16 am on Dec 4, 2012 (gmt 0)

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Wipeout yesterday. It was like they banjaxed targeting or something. At this stage trying to understand the logic in Adsense is a waste of time.

Regards...jmcc
10:44 am on Dec 4, 2012 (gmt 0)

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Yesterday never recovered. :-|
2:20 pm on Dec 4, 2012 (gmt 0)

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Record Day yesterday on less than record traffic! Thanks AdSense!
2:22 pm on Dec 4, 2012 (gmt 0)

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In the end.. good day (Monday), but I hope that now the stat is stuck...
2:34 pm on Dec 4, 2012 (gmt 0)

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Best day since 2nd October for me once all the stats and dumps caught up, quite a few sites ended up averaging USD 2/3/4 per click, now all I need are my old days with 600-700 clicks per day, yeah, right :-))
6:03 pm on Dec 4, 2012 (gmt 0)

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Yesterday was a wreck, and CPC today is at an all time low so far. WTF is G doing?
7:11 am on Dec 5, 2012 (gmt 0)

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Very high earning Tuesday. Cpc was amazing.
8:40 am on Dec 5, 2012 (gmt 0)

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So far for the first few days, it looks about the same as last month. Will wait and see how it is around Christmas.
1:32 pm on Dec 5, 2012 (gmt 0)

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For me both Monday and Tuesday's EPC average was much higher boosting daily earnings by 50% however I don't expect this to last very long if G's track record is anything to go by.
2:22 pm on Dec 5, 2012 (gmt 0)

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Yet another dead day on Tuesday, despite high traffic.
4:18 pm on Dec 6, 2012 (gmt 0)

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A third day of Google loving ... 186% yesterday, mind you it does help when small sites start getting $5 clicks, I'd sure like to know what they were for.
5:39 pm on Dec 6, 2012 (gmt 0)

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Lucky you HuskyPup. Wish I could say the same. So far December has not got off the ground.
7:10 pm on Dec 6, 2012 (gmt 0)

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Tuesday was pretty raw, but every other day has been great so far.
7:14 pm on Dec 6, 2012 (gmt 0)

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Unfortunately Play_Bach, I' with you. December is dead for me so far.
11:48 am on Dec 7, 2012 (gmt 0)

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"Only" 120% Thursday due to 23% drop in EPC, I hope this isn't the start of things to come.

Two weeks today and my entire European industry closes until at least 2nd January and also quite a bit of the North American market too.
1:59 pm on Dec 7, 2012 (gmt 0)

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Consistently above average the past three months. I also see high earnings back to the way it was 5 years ago. Quite happy right now. Thanks, Goog!
1:45 pm on Dec 8, 2012 (gmt 0)

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This has been my best Monday to Friday of 2012 with some remarkable metrics, nothing like a few years ago nonetheless possibly encouraging.

My 1st Nov to 2nd Dec earnings were 98.77% of 2012 average:

3rd December to 7th December 147.6% of 2012

1st Nov to 2nd Dec v 3rd Dec to 7th Dec

Clicks 96.3%
CTR 97.4%
EPC 153.6%
eCPM 148.2%

The increase is simply from higher EPCs from US/UK/CA/AU/DE ... all other countries normal.
8:45 pm on Dec 8, 2012 (gmt 0)

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WTF changed? Traffic is normal, CTR a little up, CPC is in the dumps! My CPC is higher with YouTube now which is ridiculous! This has been since the end of Nov and got worse come Dec 1. It doesn't add up! Clicks from the US and Canada are as bad as India!
7:49 am on Dec 9, 2012 (gmt 0)

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Saturday was the worst day of the year for me. Absolutely pathetic.
6:19 pm on Dec 9, 2012 (gmt 0)

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@Lame_Wolf, same here, and the other days weren't much better. Today so far is just dead.
6:22 pm on Dec 9, 2012 (gmt 0)

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@JCK today is looking better, but lots of room for improvement.
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