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December 2012 AdSense Earnings and Observations

     
1:37 pm on Dec 3, 2012 (gmt 0)

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Let's see if this post remains!
2:16 pm on Dec 16, 2012 (gmt 0)

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I have nothing to do with Xmas shopping and traffic was 50% of normal yet CTR was 200% and EPC still at my recent highs.
The thing is, adverts are following people around. Advertisers are bidding more per click due to other sites that are xmas shopping. That's my theory, anyway.
2:31 pm on Dec 16, 2012 (gmt 0)

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I've just checked your theory Lame_Wolf and according to Google's own metrics 9.6% of my earnings have been IBAs this month but the CTR is 50% of contextual however the average EPC is 138.5%.
2:48 pm on Dec 16, 2012 (gmt 0)

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HP, my site is 98% informational. Every year my best month is December, followed equally by December and January. Even the contextual adverts will be paying higher.

[edited by: Lame_Wolf at 4:01 pm (utc) on Dec 16, 2012]

3:17 pm on Dec 16, 2012 (gmt 0)

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Mid November until the start of the New Year is always my worst time especially so because many companies close for more than two weeks and their Xmas stocks should have been in place by late October/November.

I wonder with so many "garbage" sites ranking in Google, quite a lot of them without any form of advertising, if advertisers are having to bid so much higher simply to be noticed?

Then again all my 728 x 90s have one single ad in them these days likewise with my rectangles at the bottom of the page.
4:04 pm on Dec 16, 2012 (gmt 0)

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Then again all my 728 x 90s have one single ad in them these days likewise with my rectangles at the bottom of the page.
Same here.
12:44 pm on Dec 17, 2012 (gmt 0)

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Just barely broke my previous record yesterday. Lower CTR but higher Page RPM.
12:10 am on Dec 18, 2012 (gmt 0)

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Today is soooooo slooooow. Stats seem way behind for 7:00 pm
1:27 pm on Dec 18, 2012 (gmt 0)

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Slightly better Page Views on Monday however, for me, the Xmas traffic slide is now evident but my earnings wers still ok.
4:42 pm on Dec 18, 2012 (gmt 0)

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Something kicked in monday for me.

If December continues as it is I'll be a happy camper.
5:58 pm on Dec 18, 2012 (gmt 0)

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Still very high earnings Sunday and Monday. I feel so rich the last 3 months. Hope this upward trends continue! Thanks, Goog!
11:04 pm on Dec 18, 2012 (gmt 0)

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Really strong start to the week for me...gotta love last minute Christmas shoppers and the advertisers that are willing to pay for them.
11:49 am on Dec 19, 2012 (gmt 0)

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Things are looking ok again except for the UK, my Page Views since the 14th have halved and the last two day's earnings are down to 6% of December's average!
5:37 pm on Dec 19, 2012 (gmt 0)

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Another solid day Tuesday -- it beat my second highest day of the year.
8:04 pm on Dec 19, 2012 (gmt 0)

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Oh heck, here it comes...EPC slashed to 45% so far today :-(
7:40 pm on Dec 20, 2012 (gmt 0)

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Oh err...hit the buffers Wednesday with earnings at 50% of December's average and so far today has just managed 25%. Going by previous years that's about it until after Xmas for me.
8:05 pm on Dec 20, 2012 (gmt 0)

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Yesterday started the downward spiral, and today's a joke.
8:29 pm on Dec 20, 2012 (gmt 0)

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Well limping along. As usual. Reviewing the year?

CTR? Allowing for gyrations and averaging out = Acceptable.

EPC? Allowing for gyrations and averaging out = Acceptable.

Page Views? Googled to death with Panda [all versions]. Backlinks provide a large percentage.

I can't control Panda and no matter the 10,001 "solutions" some people offer, I can't do anything about it - so I don't bother anymore.
9:49 pm on Dec 20, 2012 (gmt 0)

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Still dead and RPM is at an all-time low.
2:35 pm on Dec 21, 2012 (gmt 0)

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Well, it's the 21st and I'm still here:-)

Thursday had a good CTR however Page Views were about the 5th lowest for 2012 therefore I ended up with a 2012 average day.
4:11 pm on Dec 21, 2012 (gmt 0)

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Still unchanged here. High earnings as usual. This month already beat my previous record (November) and there are 10 more days to go. Absolutely awesome!
1:40 am on Dec 22, 2012 (gmt 0)

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High earnings as usual.


You really, really need to consider yourself fortunate.

Just how many 4 letter expletives could I use?

Ok...dire crap is enough...although December has been ok so far I am having a comlete re-think about The Net and real-world products' marketing!

This is not a whinge, it's a merely an observation of changing attitudes.
12:47 pm on Dec 22, 2012 (gmt 0)

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Friday's metrics were a complete farce compared to my own logs supposedly being my lowest Page Views of the year beating Easter Sunday at 84%.

My logs indicate a more or less average Friday, thanks Goog, give yourself an extra Xmas bonus!
8:20 pm on Dec 22, 2012 (gmt 0)

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A good December so far.

The outstanding performer has been the mobile version of my main site - the RPM has been exceptional, well exceeding the RPM of the standard site. Does your mileage vary?
2:00 pm on Dec 23, 2012 (gmt 0)

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Blimey, lowest AdSense Page Views ever on Saturday however an above average CTR and an excellent EPC kind of saved a total humiliation.

Tablets RPM is 267% of desktop but my dedicated mobile sites do nothing, no one visits them, they all use my desktop on tablets and mobiles and certainly on tablets they render perfectly.
9:08 pm on Dec 23, 2012 (gmt 0)

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So very different to what I am seeing, wonder why?

Do you direct mobile users to your mobile site first off, giving them the option to go to your main site if they want or do all users go to the main site first?
1:18 pm on Dec 24, 2012 (gmt 0)

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Do you direct mobile users to your mobile site first off


Nope, I hate sites that do that to me simply because I'm using an Andoid device, I can view nearly all sites completely normal on 7/8/10" tablets.

I have a "mobile" button right next to my "home" button therefore I have to assume that the lack of my mobile usage is that most people are quite happy with what they are viewing.

Sunday set a new all-time Page Views low and combined with a halving of EPC also an all-time lowest-ever earnings. It's a good job up to a week ago things were earning ok.
8:46 pm on Dec 25, 2012 (gmt 0)

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Merry Christmas all! Things are as dead as they should be.
4:07 pm on Dec 26, 2012 (gmt 0)

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Things are as dead as they should be.


Well, I just do not comprehend it. Until 2011 Xmas day had always been my worst of the year. Xmas 2011 and I had an average earnings' day, Xmas 2012 just slightly under average and so far today I've exceeded Saturday, Sunday or Monday ...

CTR up, EPC down a little which for this time of day is good plus I'm just about to go past November's earnings with a week to go which is also another first for me!

Nothing like a few years ago but certainly much better than I anticipated.
4:56 pm on Dec 26, 2012 (gmt 0)

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We usually tank in December but not this year. CTR has been steady, which could be because of the ugly but possibly effective arrows and because of more retargeted (stalking) ads. Just a guess.
7:40 pm on Dec 26, 2012 (gmt 0)

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Well it's garbage on my end. November was sad, and I won't come close to it for December. I hope January is better.
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