Mid November until the start of the New Year is always my worst time especially so because many companies close for more than two weeks and their Xmas stocks should have been in place by late October/November.
I wonder with so many "garbage" sites ranking in Google, quite a lot of them without any form of advertising, if advertisers are having to bid so much higher simply to be noticed?
Then again all my 728 x 90s have one single ad in them these days likewise with my rectangles at the bottom of the page.
Well, I just do not comprehend it. Until 2011 Xmas day had always been my worst of the year. Xmas 2011 and I had an average earnings' day, Xmas 2012 just slightly under average and so far today I've exceeded Saturday, Sunday or Monday ...
CTR up, EPC down a little which for this time of day is good plus I'm just about to go past November's earnings with a week to go which is also another first for me!
Nothing like a few years ago but certainly much better than I anticipated.