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December 2012 AdSense Earnings and Observations

     
1:37 pm on Dec 3, 2012 (gmt 0)

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Let's see if this post remains!
9:09 pm on Dec 9, 2012 (gmt 0)

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Great month so far, CTR way up and even with the corresponding drop in CPC earnings are good.
11:14 pm on Dec 10, 2012 (gmt 0)

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I feel like I'm going to beat my previous record today Monday. Cpc's are way up. Unbelievable!
1:07 am on Dec 11, 2012 (gmt 0)

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I'm not going to beat any records other than my recent run of way above 2012 average EPCs is extremely welcomed and very unusual.
2:23 am on Dec 11, 2012 (gmt 0)

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I feel the same jbayabas.
12:40 pm on Dec 11, 2012 (gmt 0)

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Record Day Yesterday! Thank you Google and site visitors.
2:56 pm on Dec 11, 2012 (gmt 0)

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Almost broke the record. I guess my previous record is too high to beat. It's a very very good month so far. Can't complain. Thanks, Goog!
6:33 pm on Dec 11, 2012 (gmt 0)

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Very high EPCs again today! Nice!
11:02 am on Dec 12, 2012 (gmt 0)

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Second best day of the month Tuesday with higher EPCs continuing and already this morning a single click of $1.70 from INDIA.!.!.!
11:37 am on Dec 12, 2012 (gmt 0)

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Stat stuck until one hour ago, but the best results EVER! :o
12:11 pm on Dec 12, 2012 (gmt 0)

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I'm happy to report that I set a new record on Tuesday. I expected this to happen because it's December but could never have predicted to be this high. People are indeed spending again, even advertisers are feeling generous.

[edited by: incrediBILL at 10:52 pm (utc) on Dec 12, 2012]
[edit reason] no politics [/edit]

3:16 am on Dec 13, 2012 (gmt 0)

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Second best day of the month for me too. Bring it.
10:25 am on Dec 13, 2012 (gmt 0)

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Best day of the year for me, in fact best day since 5th May 2011 the day before panda 2.1.

No increase in traffic, quite simply a much better CTR with an excellent EPC average. I'll take it whilst I can since I have no doubt this ride is going to end soon!
2:00 pm on Dec 13, 2012 (gmt 0)

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I also had an amazing day yesterday. My page RPM nearly doubled and my total earnings for the day beat my previous best day by 20%.

Just like HuskyPup, it seems to be driven by high CTR (and I've made no layout changes on my site in the past few weeks). Either they are finding more compelling advertisers for me or they changed how ads display somehow. Did the mobile style arrows next to text ads roll out for the first full day yesterday?
5:39 pm on Dec 13, 2012 (gmt 0)

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Did the mobile style arrows next to text ads roll out for the first full day yesterday?


I couldn't say, I've been seeing them for at least 2-3 months intermittently over all my sites but now seeing them on all leaderboards and squares.

The strange thing is that I'm not seeing them on many other sites so far.
9:21 pm on Dec 13, 2012 (gmt 0)

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Meh; great day yesterday, but today's pretty slow. Tends to make me think that yesterday was NOT on account of the arrows.
9:54 pm on Dec 13, 2012 (gmt 0)

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Yep, today's slow and traffic's down for me ... I wonder if it has anything to do with all the office Xmas parties that have evidently started in the UK? Honest, they've already started!
10:04 pm on Dec 13, 2012 (gmt 0)

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I couldn't find this thread, thinking it was still the November "sticky". Anyway, I had 2 good days and today is just dead. Dump coming?
10:39 pm on Dec 13, 2012 (gmt 0)

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My page RPM is very high again today. Within a couple cents of what it was yesterday, so another very good day for me so far. It's up 80% over 3 days ago.

I shouldn't break a record today as Thursday traffic is always slightly below Wednesday. If I get this good RPM on Monday, my high traffic day, I'll break another record then.

Browsing around my site, I'm seeing advertisers that I haven't seen before, so maybe that's it. I don't usually pay that much attention so its hard to tell.
1:22 pm on Dec 14, 2012 (gmt 0)

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Back to almost normal metrics for me Thursday, traffic down, EPC down CTR up slightly.

That's my Xmas ride over and done with I suppose:-(
4:56 pm on Dec 14, 2012 (gmt 0)

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I was slacking because earning's been high. Didn't work Wednesday and Thursday but still earnings were still above average. Ahh, the greatness of Adsense -- you can take weekdays off and still earn money. Counting my blessings... Thanks, Goog!
5:01 am on Dec 15, 2012 (gmt 0)

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Looks like Friday was a bit of a wipeout. Other days had been largely stable.

Regards...jmcc
9:32 am on Dec 15, 2012 (gmt 0)

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Total disaster for me too on Friday - worst day in many years.
10:08 am on Dec 15, 2012 (gmt 0)

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I'm really surprised people reporting low earnings. I thought the high EPCs these several days is happening all across the board. Friday was my second highest revenue this year.
2:19 pm on Dec 15, 2012 (gmt 0)

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Friday was very odd. All my earnings came in the morning, and then basically nothing for hours. Of course it was a heavy news day, but it still seems odd.
3:07 pm on Dec 15, 2012 (gmt 0)

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My earnings for yesterday looked like a complete disaster until this morning. I logged off last night at about 9PM PST so they either were slow or I got a burst of money late in the day. Traffic numbers were down all day too and ended down from average a bit.

In the end, earnings were down about 30% from the months average.
4:40 pm on Dec 15, 2012 (gmt 0)

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Friday was my second highest revenue this year.


Friday was my 3rd highest day this year. Thursday was 2nd highest, and Monday was a new record. So, all in all it's been a great week.
6:34 pm on Dec 15, 2012 (gmt 0)

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My highest Monday to Friday of the year however still 50% of pre-Panda 2.1 and way off a few years ago but having written that far, far better than I ever anticipated for December the way things were going.

Traffic down, CTR up and an EPC average I never thought I would see.
12:46 pm on Dec 16, 2012 (gmt 0)

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Saturday beat Friday's earnings, which became my secobd highest of the year. And that's on a Saturday! Pretty fantastic!
1:13 pm on Dec 16, 2012 (gmt 0)

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Same thing happened for me jbayabas and on lower traffic than Friday. I saw a big jump in CTR. I'm starting to think a lot of people saved their online shopping for this weekend as it still allows for shipping and delivery by Christmas. Monday might just look like a second Cyber Monday as the last minute shopping kicks in at work.
1:51 pm on Dec 16, 2012 (gmt 0)

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Bizarre!

I have nothing to do with Xmas shopping and traffic was 50% of normal yet CTR was 200% and EPC still at my recent highs.

My tablets alone earned 22.5% of the total, CTR was 440% and averaging over $1.00+ clicks.

Surely this can't last another week?
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