I've had some really chunky (that means good) clicks. Reminds me of about 6 months ago. I'm holding breath right now. Holding steady....hold steady....don't lose it in the turn! I've smashed yesterdays earnings and I've just finished my lunch. Adsense mon amour don't let me down.
I've had some days like that in the past fortnight, where it's just gone crazy. I've no idea what other people are seeing on my site, because I always see the same old ads. Maybe it does have something to do with those vouchers they're giving out, as somebody mentioned previously. After a few back to back days, I begin to think the goods times are back, but then it nose dives again. Totally unpredictable.
Still early days, but the effects of text only ads, doesn't seem to dazzle at the moment. I'll keep it for a week, and then might try image only, or just revert back to image/text.
I just noticed one of my text ads was in Arabic, and the two ads above and one below, are bold (as usual), with a non-bold URL. Because the language is written right to left, it has a bold URL and a normal (non-bold) font for a title.
Ended with a higher number of clicks and CTR, but rubbish EPC.. I'll continue the experiment a bit longer, but I don't think text only is going to suit my site. Ironically my best performing ad of all time is one of my rare text only ads.
You mention good original content, is it good content though? I was told by a PR guy in a very big PR organisation that google dislike content with the words "you" "your" "we" and "I" and he told me to never use these words in any content or google marks it down.
They work in PR..therefore they use "us"..and "we"for the purposes of feigning sincerity.."us" and "we" are "inclusive" :) trust what they say ..they sincerely mean to help you..it is even possible that they have published a cheap ebook about these "how to do well in organic search" and adsense "tips"..:)
[edited by: Leosghost at 6:27 pm (utc) on Jun 10, 2012]
Yes knock out those four words in the content, I even struggle to do it.
I run a financial forum in the UK and i'm so used to using phrases like in content of "You can take out a payday loan" rather than what I should say is "A potential customer of payday loans" get the drift?