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AdSense Publishers - How Many Invited to Alternate Networks?

And How Many Have Tested them Out?

   
7:29 am on Oct 5, 2011 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



There are some emails that are clearly bogus networks, link sellers. But there are a lot of other networks that are partners with large advertisers and advertising agencies.

Have you been approached by these networks?

Have you tested them out?

Media.net [media.net]

...our program allows advertisers to simultaneously utilize contextual relevance and user intent to target ads on top-brand high quality websites. Our system is capable of using text, image or flash creative designs and appending dynamic elements to create hybrid ad units in real-time. Advertisers also have tremendous flexibility to choose between CPC, CPM and CPA bidding models.

...Media.net has raised significant capital and is backed by the Ashmore Group (www.ashmoregroup.com) and the Directi Group (www.directi.com). Ashmore manages over US$35.3 billion (at 30 June 2010) in pooled funds, segregated accounts and structured products. Directi is a $300 million group of businesses that develops innovative mass-market web products for global customers


And here's another one I've been approached by, lijit.com [lijit.com], that has just been acquired by Federated Media [lijit.com].

About Lijit:

Lijit's advertising services provide publishers with a revenue stream that complements existing sales efforts to help you grow your website, build your business, and make more money.

We have direct partnerships with every major player in the industry - ad agencies, trading desks, DSPs, ad exchanges, ad optimizers, and ad networks - which enables us to maximize fill rates and CPMs. By providing you with greater exposure to a wide range of ad providers, we outperform even the most sophisticated revenue strategy for display advertising.

Our advertising services deliver:

  • Quick and automatic payment, every 30 days.
  • No upfront commitments. No restrictive contracts. No exclusivity requirements.
  • Full reporting transparency on ad performance to help you optimize revenue, ad requests, ad impressions, CPM, fill rate, etc.
  • Flexible ad delivery options (choose location, set your floor price, utilize pass-back tags).
  • Best support in the business.


From the press release:

“Federated Media has a clear reputation as the market leader for connecting advertisers with the best of the Independent Web,” said Todd Vernon, Founder and CEO of Lijit Networks. “The combined company provides publishers of all shapes and sizes with a huge opportunity to grow and monetize their websites through a complete set of advertising offerings that best match their audience and readership. At the same time, advertisers have an unprecedented opportunity to reach the best and most authentic content at enormous reach and scale.”
2:33 pm on Oct 5, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I just got invited to a couple, am going to check them out before my next big season. (I don't have the email on the computer I'm on at the moment, otherwise would list them)
5:32 pm on Oct 5, 2011 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



That would be great if you could list what the network is. It seems almost as if overnight a lot of these AdSense alternatives have sprung up, many with impressive backing behind them. They have been seeking out quality publishers to add to their network.

[edited by: martinibuster at 5:36 pm (utc) on Oct 5, 2011]

5:35 pm on Oct 5, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Got one today from a place called 'smowtion.com'

Have not checked it out yet, am in the grips of monster killer death cold.
5:39 pm on Oct 5, 2011 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



That company seems to have a focus on latin america, although they're partly based in Palo Alto. Their site says nothing about their financial backing. Not sure about that one.
6:00 pm on Oct 5, 2011 (gmt 0)

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Doesn't OpenX have an ad network?

I'm not up to speed on this end of the biz completely, but there are certainly some niche, non-general, and highly targetted ad networks available. I've mentioned previously that I run one in my niche, in my country. I've got pretty much all the high quality independent sites running my ads.

In my country I know there's at least one big one - sorry, I forget the name, but they went on about billions of impressions, all at very low cost. And I know there's at least two companies that do exactly what I do (in my niche) that only work in the US. There must be others in other countries as well.

In the end, if you're not a generalist, try looking for niche ad networks. There must be stuff in niches like technology and other competitive niches.
6:14 pm on Oct 5, 2011 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



I received an email promoting medianet but it looked so spammy/cheesy I deleted the message.

FarmBoy
6:16 pm on Oct 5, 2011 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Have not checked it out yet, am in the grips of monster killer death cold.


Hope that big doughnut that was following you around didn't give it to you.

Get well soon netmeg.


FarmBoy
7:11 pm on Oct 5, 2011 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



A guy from Lijit has been emailing me every week for a while now, wanting me to sign up with them. Is Lijit any good?
7:12 pm on Oct 5, 2011 (gmt 0)



I was thinking of applying for Federated Media, but I don't know if I'd get accepted or not. A lot of people in my industry use an industry-specific ad network, and they contacted me to join, but they couldn't give me specifics on the average CPM, etc., and it would be a huge pain to remove Adsense and switch to that network just to see if it was better. I have a feeling it wouldn't be better, but I've heard Federated Media pays well.

A few years ago I tried another ad network that is fairly big, and the CPM was less than Adsense (even now that Adsense is sucking for me). I'm curious too if anyone has tried other ad networks (if they have, and they work better than Adsense, then I guess they wouldn't be here on this board).
7:22 pm on Oct 5, 2011 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Depending on the functioning of the other ad networks, you may be able to use them along with AdSense.


FarmBoy
7:37 pm on Oct 5, 2011 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Is Lijit any good?


If Federated Media is associated with it, I believe they are worth taking a look. They were just purchased by Federated Media, so they are definitely legit. I posted a link to the press release of the purchase in my initial post.
7:39 pm on Oct 5, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I've also applied at a few over the years but been turned down because most of my highest traffic sites are seasonal, and thus too bursty - i.e. builds to a huge number of pageviews per day at peak, to *death* once the season is over.
8:06 pm on Oct 5, 2011 (gmt 0)

10+ Year Member



I've tried Media.net. The revenue was close to Adsense, and might be higher for some. You can also run it alongside Adsense.

I applied to Federated Media; never heard back. I think I'm going to follow up today, I hear good things about them.

At very least, it's good to check out these services in case you get dropped from Adsense.
3:28 am on Oct 6, 2011 (gmt 0)



I've tried both Kontera and Vibrant Media. Though they aren't contextual ad networks in the same way that AdSense is, they are additional ad networks you can try.

I know many publishers have had the opposite experience from me, but I've had much better results with Kontera than with Vibrant. I think it's just the advertiser mix that Kontera has vs. what Vibrant has -- they're more suited to my site and audience.
9:39 am on Oct 6, 2011 (gmt 0)



I got invitation emails from:
- Smowtion
- Sonobi
- Adfunky
- AdNetwork
- marimedia
- harrenmedia
- publisheradnetwork
- leadbolt
- adorika
- adstract

Tried adstract and harrenmedia a while, CPC was way too low.

I prefer to advertise my other web projects on my main site for that CPC.

I'm satisfied with Adsense, pays well for me, but the reason might be that I missed the golden Adsense years and therefore have nothing to compare. So I can't take part in the Adsense nagging posts.
1:19 pm on Oct 6, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We accepted Kontera - not nearly 10% of our Adsense income, but wayyyyy better than the run of the mill ad networks like BurstMedia

We're also working with an industry network where one of the leading print magazine publications in our niche created an ad network and invited select members to their network.
4:43 pm on Oct 7, 2011 (gmt 0)



I've been using Lijit for about six weeks after my other CPM netwrok started having issues. I've found them to very easy to work with, responsive to emails, and pay a decent CPM for my site. They did contact me first via email after finding my site on a search. If you read up on them you'll see they are geared towards the smaller publisher...the one's Federated never would have touched or many other ad networks.

One note - CPM for foreign ads is very low so if you have a lot of visitors outside of United States they might not be a good fit for you.
5:52 pm on Oct 12, 2011 (gmt 0)

10+ Year Member



Lijit team told me.

We currently offer advertising campaigns to the UK, CA, AU, Germany and the Netherlands. (Please note that are international campaigns are paying a relatively low eCPM compared to our US targeted campaigns and we’re currently only paying between a $0.05 and $0.10 eCPM to the countries mentioned.


So, for US traffic only, they perform better, depending on your site category and traffic quality.
9:09 am on Oct 13, 2011 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I have tried using Bidvertiser. It was good in the past with OK CPCs, but very low CTRs. They also allowed you to select the ads that you wanted to appear on your site. Now they no longer offer this and you cannot block any ads. Even worse they offer fly-in ads that you cannot opt out of.

I have used Kontera and it worked reasonably well, but nowhere near as well as AdSense.

Where is the Bing contextual ad network? This is what we really need.
1:14 pm on Oct 13, 2011 (gmt 0)



I use adsense on a couple of prime spots and some defaults but recieve better rates from Burstmedia, Valueclick and Tribal Fusion by using their defaults and capping with the software I use (open x). My overall net is about $0.75 cpm.

Adsense makes it difficult to compare their rates because they count individual ads (sometimes 4 in a 160x600 creative). I count the whole box so I can compare them to the others and find they average about $0.32 cpm. I also use a Canadian company called Casalemedia (which pays similarly) at the end of a chain.

Fortunately I signed up with these companies years ago by starting my own ad network of similar sites. I later dropped the other sites as my own traffic grew. Except for Valueclick they are all considerably more difficult to sign up for these days.
3:31 pm on Oct 13, 2011 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I currently use 24/7, ValueClick and Lejit in addition to Adsense. I have tried SAY, Adify, BURST and Bootcamp Media in the past.

For my niche, Adsense works best hands down, but ValueClick, when they get a advertiser who really wants to be on my site, does almost as well. The thing I don't like about ValueClick is they let alot of crappy ads in, so I am constantly weeding them out. 24/7 is nice too, but only does North American traffic. Lejit seems good so far.

BUSRT paid next to nothing, so I left that test quickly. I LOVED Adify (pay was awesome), but they operate through resellers of a sort and the reseller I was with left them for SAY and I can't find a new reseller with them that is interested in my kind of site. SAY was only so-so on pay and the code was a real bog down on the site. Bootcamp just did not have their stuff together.

At this point, I am looking at bringing advertising inhouse, as soon as I get the time to tinker with a system to do that. I would like to reduce my dependance on 3rd parties for ads. Oddly enough, not for more money, but for the same money with less ads. I swear it seems the ad codes from all 3rd parties get slower and slower all the time.
5:26 pm on Oct 13, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Where is the Bing contextual ad network? This is what we really need.


I'm in the beta program for that, and unfortunately, they just don't have the advertisers. At least not for my niches. It's been a few months, but every now and then I let the MSN ads run for maybe 10k impressions or so, and it ends up a total fail.
5:56 pm on Oct 13, 2011 (gmt 0)

5+ Year Member



I got invitation emails from:

Smowtion
Avazu Network
Dynamic Oxygen, LLC
Media Buyer(harrenmedia)
lijit


I have tried few in past like CPX, AXILL, Richmedia... never got any result even half of what adsense pays.
6:12 pm on Oct 13, 2011 (gmt 0)

WebmasterWorld Senior Member wheel is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I'm in the beta program for that, and unfortunately, they just don't have the advertisers. At least not for my niches. It's been a few months, but every now and then I let the MSN ads run for maybe 10k impressions or so, and it ends up a total fail.

Which is a reminder to us all to get out and advertise on bing - not much competition.
7:19 pm on Oct 13, 2011 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Yea, and from the advertising side, Bing converts like crazy. Just wish it had the scale.
10:02 pm on Oct 13, 2011 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Bing needs to offer an adsense alternative of their own to both get more exposure and offer more to advertisers, asap, I'd hit it.

I'm getting alternative offers, and have tried a few, but each has some sort of catch (reporting issues, net90 or worse payouts, unpaid clicks, too few advertisers, etc). It's nice to see however that a viable adsense/adwords alternative is being groomed right now, eventually someone will get it right.
10:42 pm on Oct 13, 2011 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I use AdSense and Kontera.

I've tried Tribal Fusion and it didn't pay well enough to keep around.

Several other networks have contacted me, but I've turned them all down after reading their terms and policies.
.
3:08 am on Oct 14, 2011 (gmt 0)

5+ Year Member



AdmaxNetwork (Asia)... only useful if you have Southeast Asian based traffic like me.
AdsFactor (Hong Kong) approached me and they work well on my site.
Both of the aforementioned have good advertiser inventory (e.g. British Airways, HSBC Hong Kong, Smartone (Hong Kong cellular provider) etc, etc.

Infolinks also works very well for me, much better than Kontera.
Burst was a disaster on my site.

I'm sure on the lookout for more options.
7:05 am on Oct 14, 2011 (gmt 0)



A 'hands on' approach is necessary to make a site support itself through advertising.

I am currently recieving my best cpms from Burstmedia (about ($0.85 net cpm). As an experiment I once allowed all their available ads to run and recieved $0.11 net cpm. The same result would be true of any agency if they are not monitored and mananged.

The idea is to sign up and use a number of agencies. They all have some ads that pay well and a bunch that pay nearly nothing.

It is in everyone interest to deliver the best paying ads the first time they see a visitor. Afterwards they start sending lower paying ads until all you see are 'Free Zwinkys' and 'You won an Ipad' ads.

The idea then is to have a different agency follow up with it's best ad rather than having the first agency repeat the same ad or sending successively lower paying ads.
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