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...our program allows advertisers to simultaneously utilize contextual relevance and user intent to target ads on top-brand high quality websites. Our system is capable of using text, image or flash creative designs and appending dynamic elements to create hybrid ad units in real-time. Advertisers also have tremendous flexibility to choose between CPC, CPM and CPA bidding models.
...Media.net has raised significant capital and is backed by the Ashmore Group (www.ashmoregroup.com) and the Directi Group (www.directi.com). Ashmore manages over US$35.3 billion (at 30 June 2010) in pooled funds, segregated accounts and structured products. Directi is a $300 million group of businesses that develops innovative mass-market web products for global customers
Lijit's advertising services provide publishers with a revenue stream that complements existing sales efforts to help you grow your website, build your business, and make more money.
We have direct partnerships with every major player in the industry - ad agencies, trading desks, DSPs, ad exchanges, ad optimizers, and ad networks - which enables us to maximize fill rates and CPMs. By providing you with greater exposure to a wide range of ad providers, we outperform even the most sophisticated revenue strategy for display advertising.
Our advertising services deliver:
- Quick and automatic payment, every 30 days.
- No upfront commitments. No restrictive contracts. No exclusivity requirements.
- Full reporting transparency on ad performance to help you optimize revenue, ad requests, ad impressions, CPM, fill rate, etc.
- Flexible ad delivery options (choose location, set your floor price, utilize pass-back tags).
- Best support in the business.
“Federated Media has a clear reputation as the market leader for connecting advertisers with the best of the Independent Web,” said Todd Vernon, Founder and CEO of Lijit Networks. “The combined company provides publishers of all shapes and sizes with a huge opportunity to grow and monetize their websites through a complete set of advertising offerings that best match their audience and readership. At the same time, advertisers have an unprecedented opportunity to reach the best and most authentic content at enormous reach and scale.”
But all couldn't even get close to Lijit's rates.
[edited by: ken_b at 7:12 pm (utc) on Dec 1, 2011]
Those other guys are paying what, CPM in the 25 - 50 cent range?