@ Ken_B
"PIP + Poverty in Progress?
Mate, it seems like a 100 years ago. When AdSense was first let loose upon the community we, way back then, rejoiced in our new vast riches.
Now, a hundred moons later, we rejoice over crumbs falling off the table.
Personally nothing has changed, I don't ever do "optimising for AdSense".
Apart from replacing SSI ads from Amazon with Adsense I haven't changed a damn thing on my sites since the year 2000.
Today? We wonder if Mr. AdSense is going to cross our palms with "fifty pieces of silver".
As you well know, I'm a very cynical basket.
Yet, we still await regular payments.