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February 2011 AdSense Earnings



3:16 pm on Feb 2, 2011 (gmt 0)

No problems, I'll start it:-)

Am I supposedly to accept without question that on the 1st February 2011 that global advertisers in my industry suddenly decided to increase their bids and that visitors thought it was a good time to start clicking?

It was my best day since 18th November 2010.

Page impressions normal.

My CTR returned to normal, i.e. pre-Thanksgiving Day

My eCPM returned to normal, i.e. pre-Thanksgiving Day

My EPC retuned to normal, i.e. pre-Thanksgiving Day

My earnings returned to normal, i.e. pre-Thanksgiving Day

I am expected to believe this is a "normal" advertising market?


2:56 pm on Mar 1, 2011 (gmt 0)

5+ Year Member

Had a good start and end to February, but the rest was a bit of a rollercoaster. Ended with 15% more traffic (c.f. a 28-day January) but a 20% drop in revenue (well, compared to a 31-day Jan). I was surprised to see that CPC was actually pretty much the same in Feb c.f. Jan, but the CTR was a fair bit lower.

Just seemed to have more untargetted and irrelevant ads at times.

The last week of Feb started getting pretty good and March so far has been fine so hopefully March will be looking up.


8:44 pm on Mar 1, 2011 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member

Feb was down 30% from 2010. No surprise there given the numbers. Last few days have been inching back up to what I'm used to seeing as an 'average' - hopefully the upward trend continues.


11:00 pm on Mar 1, 2011 (gmt 0)

5+ Year Member Top Contributors Of The Month

I have the same scenario as you, Play_Bach.


1:46 am on Mar 2, 2011 (gmt 0)

My earning in februar ended 25% lower compared to january 2011 with nearly 20% more traffic.


2:43 am on Mar 2, 2011 (gmt 0)

10+ Year Member

Mine is 49% more traffic than 2010. Earnings 15% less.


3:45 am on Mar 2, 2011 (gmt 0)

5+ Year Member

Compared to January, February yielded $1500 lesser. The lack of the number of days clubbed with the sudden CPC changes were the reasons that I am not smiling.

Traffic for the month of February was at its peak. However, I am expecting nothing but positive stats this March.
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