Man that was quite a reporting delay. Maybe my CTR will catch up in another 5 minutes.
The Google Day has ended, I had a click dump and my CTR was normal...for a Sunday level of Page Impressions! More data loss plus my EPC was below average BUT I did make my daily minimum by a few cents.
BUT, and anyone else who has done this as an experiment go check your settings, a couple of weeks ago I enabled 3rd Paty and Interest Based Ads, somehow, and I must stress I am the only one who accesses this account, somehow these had been disabled.
I'm not saying this has been the reason for three out of the last four days being way down in comparison, we'll see what happens today.
I'm now of the opinion there are specific groups of publishers who, for whayever reason, have been caught-up in yet another Stupid Pricing (SP) algo update that started around Thanksgiving Day and it has now worked its way through their systems and without a reversal/SP change then this is our new reality regardless of how good and relevant our sites are.
It would be interesting to know, probably another thread, just how many people who have been hit are not sending traffic to ecommerce sites but to informational sales brochure ones, certainly I am, it's just not feasible in my industry.
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To those of you who have never been hit by one of these "updates", you're lucky, however do not believe you are immune to it, G doesn't give a damn.