Too early to tell yet. The year started super great for me. A little bit of traffic recovered, high CTR and eCPM but today... today is in the dumps. Monday the majority of advertisers get back to work so hopefully everything improves.
For me Jan 1st and 2nd were better than anticipated but with EPC still very low in comparison however, unusually, Page Impressions do not marry with my logs therefore I wonder whether I have a lack of ad inventory in some countries.
In the UK I seem to be ok but when using the Google Global extension in Firefox the US especially seems to lack ads however I'm not too sure just how accurate that is.
I think today's a holiday in many countries, surely we should see a bit of a bounce?
Jan 1 and Jan 2 were very good, an improvement over a dismal December, so I was expecting the trend to continue. Instead, of course, today is the worst day in months. I think it should bounce back soon.
I've been reading this forum since 2006 and actually just registered now, as I really wanted to reply to this thread. I have been following the Adsense Reporting delays and decrease in ecpm threads daily.
I've been focusing on better Ad placement and best color combination for CTR and ecpm on my blog as I did not want to accept these changes in earnings. Ever since November it has been a roller coaster.
During November I experienced a drop in my average ecpm, ever since then it bounces from day to day.
I know fluctuation is normal, but there where such bad days with ecpm below $1 that made me think to take Adsense off all togther.
Then comes a day, when I think, YES..now you got it right.. Nice CTR and ecpm. But what do you think happens the next day? I will have one of the worst days ever.
I tried the channel reset that I had from a thread here somewhere, I turned off Google Certified Ad Networks which seemed to help for a couple of days.
Everytime when I seem to have improved my Ads and things go well, the following day I get smacked on my forehead by Google: "Duhhhhh" That's what you thought, here is your sucky ecpm for the day.
Yesterday was the worst day since I started this blog.
So I don't know what is going on, but this needs to change.
I kinda consider today the first day of the year that counts, as it's the first day most working folks are back on the job, browsing away....There doesn't seem to be a reporting delay, but it's an average to slow day traffic wise. Which could be people catching up with work/ chatting with coworkers about their holidays, or a post-Christmas algorithm change, fate catching up to me, or just bum luck.
Oddly, CPM earnings for me reached a minor crescendo in December, over the holidays gradually working up to five to six times their normal level...now they're back to normal levels. At least in my niches, it seems that:
1) more advertisers were using CPM bids this year 2) some advertisers end their fiscal year in December (didn't seem to be as dramatic as the fall fiscal end last year).
I've had a torrid time since 15/16th Dec yet today has already exceeded those earnings, CTR back to normal, EPC back to low average, normal log referrals, really don't know what else to write other than was it "the weather" etc?
I'm having a great start to the New Year. The link work I did the last two months of last year is starting to pay off. Traffic during the 2 weeks before Christmas and up to New Years day was horrible, so this is really welcome and sought after.
Traffic has been building up for the last 3 days, but earnins are in free fall. I'd really love to hear an explanation from a G pro on this matter. I'd love to sit and chat over a beer and just listen to the arguments. I bet i would learn a lot of fun and interestings things about statistics and math and all sorts of things....
My January is still bad - all 4 days way below average - this after an a great November and December. My January page impressions are great...but CTR is the lowest I've ever seen. I guess my webpage content has just suddenly become so compelling-people don't want to leave. HAHA :)