New Adsense Layout

now in beta

[Habtom]

Anyone seen the new adsense layout. I like it already :)

[sid786]

Anyone seen the new adsense layout.

No.

I like it already

Then I think I'll like it too. Any screenshots of the new layout?

:)

:)

[DaStarBuG]

Do you mean the new Adsense beta Interface?

It is nice however has some weaknesses like the reports can't be tailored as good as with the old interface.
Or you for example are not able to delete URL channels with the new interface only with the old one.

I hope this gets fixed.

Here are some screenshots from insideadsense:

[adsense.blogspot.com...]
[adsense.blogspot.com...]
[adsense.blogspot.com...]

[Erku]

What is COVERAGE tab in the new Adsense layout?

If the Coverage shows 66% does that mean that only 66 percent of the time ads are showing there?

Can anyone explain or find Google explanation of what that Coverage tab means?

[Lapizuli]

Read this just the other day:

Coverage is the percentage of ad unit impressions or queries that showed ads.

There's apparently no documentation yet, but a Google employee, Engineer Guillaume, posted more information to the forums:

[google.com...]

[DaStarBuG]

"Coverage is the percentage of ad unit impressions or queries that showed ads."

That can't be because I have different Ad units show on the same pages and they show different Coverages

E.g. I have a link unit above my navigation that has a coverage of < 10% and Large Rectangles that have the same amount of impressions on the same site with coverage over 95%

Or maybe link units are counted differently because the don't show ads and only links that need to be clicked to show ads.

We'll see when the official explanation comes out :)

[Erku]

Thank you very much Lapizuli,

This shows that about 40 percent of the time the link units don't have coverage. I gather that from the other report on the site you mentioned. Does this mean link units are not effective?

[DaStarBuG]

Of course link units are effective.

They serve a different purpose then ad units though.

They integrate nicely into parts of your website where ad units would not fit and by that generate more revenue.
They don't replace ad units or earn better but they are a good addition to ad units.

[sid786]

Read this just the other day:

Coverage is the percentage of ad unit impressions or queries that showed ads.

They are on the Adsense new interface. That really is an excellent addition :)

Btw, I can also see a new column: RPM. Anyone knows what that means?

Update: CPM is replaced with RPM, which is Revenue Per Mille. But they (CPM and RPM) are not the same, right?

[pathmaker]

I like the new adsense layout too.

[sid786]

I like the new adsense layout too.

I am confused. Is it the new adsense interface? Or a whole new ad layout that is out there without me noticing it.

[rajivatre]

Update: CPM is replaced with RPM, which is Revenue Per Mille. But they (CPM and RPM) are not the same, right?

I would also like to know exact meaning of RPM and how it is calculated. If anybody can share it please.
Btw, I very much liked this new interface mainly for the useful information it gives in one shot.
May be now I will use this new interface regularly. Earlier I was sticking to old interface.

Thanks
Rajiv

[sid786]

Found this at About.com:

[onlinebusiness.about.com...]

The RPM is calculated by adding up the price charged to advertisers (CPM) for each ad block on the webpage, then subtracting the cost of delivering that advertising like sales commissions and Web hosting fees.

[DaStarBuG]

I think it is just a naming thing.

Cost per thousand impressions is a value for the Advertiser who is spending the money.

You are the receiver of the money so for you it is called Revenue per thousand impressions.
So it might make it a little easier to understand for all the Adsense Publishers not involved into the whole Advertising market.

Logically it does not make sense to name earnings "Cost per..."

[tristanperry]

Am using the new interface now.

I really like it.

It's a little annoying that so much is AJAX driven since you go to a new page and sometimes there's no content for a short while.

But other than that and a couple of bugs/quirks, it seems pretty good overall.

EDIT: Forgot to mention: there's now an "Alerts" widget on the new interface's 'homepage' along with a GWT-style "Messages" section. Could it be that Google AdSense will finally be less 'shoot first, sometimes ask a couple of questions much later' in their approach to things?

I certainly hope so, at least.

[nickreynolds]

Still waiting - old interface still showing

[ThatsBoBo]

If you are still getting the old interface, look in the top right corner of it after logging in. You should see "- Try the new AdSense interface". Click it. That should take you to the new interface.

[jimh009]

I sort of like the new interface...it's certainly nicer looking. However, I switched back to the old interface. I found trying to obtain channel data and other reports I want take many, many more clicks to do than when using the older interface.

In particular, I very much dislike how I can't see ALL channel data on one screen. The new interface allows you to see either URL channels or custom channels - but not both at the same time. I find that especially annoying.

Finally, I don't like how it seems to "default" to monthly or weekly data that is displayed when you first login. What interests me is TODAY. It would be nice to be able to set your default date range.

[ken_b]

If you are still getting the old interface, look in the top right corner of it after logging in. You should see "- Try the new AdSense interface".

I'm still getting the old interface and do not have the "try" link.

[explorador]

I'm still getting the old interface and do not have the "try" link.

I'm stuck with the old interface as well, no "try" link on my screen :( I don't get it, after all the million$ I made for G with my huge traffic........ not really. Anyway, I don't get why other users I know with less traffic and less earnings (and newer accounts) got the update before me.

[Lame_Wolf]

I sort of like the new interface...it's certainly nicer looking. However, I switched back to the old interface. I found trying to obtain channel data and other reports I want take many, many more clicks to do than when using the older interface.

In particular, I very much dislike how I can't see ALL channel data on one screen. The new interface allows you to see either URL channels or custom channels - but not both at the same time. I find that especially annoying.

Finally, I don't like how it seems to "default" to monthly or weekly data that is displayed when you first login. What interests me is TODAY. It would be nice to be able to set your default date range.

Exactly the same problem and exactly the same reason why i've gone back to the old one.

[DaStarBuG]

The new one is coming for everyone so instead of just switching back to the old one
(for a short time)make suggestions to AdSense on how to improve the new interface.

If everyone just switches back there wont be a change,
but if enough complain... you get the idea ;)

[nethead]

I hate the new look. I only use the button to refresh our data. Other than that its useless and the old one is much better and user friendly.

[DaThing]

I can only see a white page when I log in using my cell phone...

[super70s]

The new one is coming for everyone so instead of just switching back to the old one (for a short time)make suggestions to AdSense on how to improve the new interface.

Not everyone has a broadband connection, if they force something too cumbersome down my throat (like ValueClick) I just won't go there at all and wait for my bank statement to tell me how much I made.

[Digmen1]

I don't use Adsense, but I will check it out, as they really need to improve their Adwords user interface. (So do Facebook)

[nickreynolds]

It's finally turned up for me today!

[BillyS]

Or maybe link units are counted differently because the don't show ads and only links that need to be clicked to show ads.

I just received access to the new interface today. I was alarmed when I saw a Coverage Rate of 75%. When I drilled down into that report, I saw the rate on Adlinks was very low.

Compare your CTR on Adlinks, look at the number of clicks and the impressions. That will help you understand why coverage might be low with Adlinks.

Makes sense, good stuff.

Thanks Google!

[alika]

Update: CPM is replaced with RPM, which is Revenue Per Mille. But they (CPM and RPM) are not the same, right?

eCPM = (earnings / Page impressions) x 1000

where Page Impression is the default setting in the Show Data by Page drop down menu

RPM = (earnings / Ad Unit impressions) x 1000

where Ad unit impression is shown when you select Show Data by Ad Unit dropdown

The RPM metric was there before, just not more visibly shown in the old interface, and definitely not with the name RPM

[frakilk]

First impressions, I think I like it.

Having to recreate my saved reports is a downer, but no big upset. I'm liking the performance charts very much.

Doesn't display too well on my 1028 resolution though (side-scroll required).

I like the way all the creatives are grouped together horizontally in the Ad Review Center, saves a lot of scrolling time.

I can finally delete messages in my account :)

Will keep using it I think.