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Google reveals Adsense revenue share

you gain 68% from adsense for content and 51% for adsense for search

2:25 pm on May 24, 2010 (gmt 0)

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Finally Share revealed:


As you may already know, AdSense is comprised of several products. The most popular are AdSense for content, which allows publishers to generate revenue from ads placed alongside web content, and AdSense for search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results. Since AdSense for content and AdSense for search offer publishers different services, the revenue shared with publishers differs for each of these products.

AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google's costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed.

We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research and development involved in building and enhancing our core search and AdWords technologies. The AdSense for search revenue share has remained the same since 2005, when we increased it.


I had two primary complaints about Google in my otherwise admittedly and obviously wet-kiss book, What Would Google Do?: Google’s policy aiding government censorship in China and its opacity on advertising relationships. The first is pretty much fixed and this morning, Google is addressing teh second. so is the second. (Uh-oh, now I have fewer excuses not to be a fanboy.)

At a press meeting with Google execs in Davos in January, I pressed them about the advertising openness, having discussed the issue with publishers at DLD in Munich right before. In Davos, Google’s president of global sales, Nikesh Arora, replied that the company was reconsidering its transparency on AdSense. This morning, they’re revealing the deal in a blog post (to which I’ll link as soon as it’s up; this news was embargoed for 10a ET). From the post:

[edited by: Brett_Tabke at 3:16 pm (utc) on May 24, 2010]
[edit reason] added quotes? [/edit]

10:55 am on May 25, 2010 (gmt 0)

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I love this sentence:
...in the spirit of greater transparency with AdSense publishers...

The italian judge had nothing to do with that.

11:47 am on May 25, 2010 (gmt 0)

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Rohit, you said "Second, the AdSense for Content and AdSense for search revenue numbers mentioned in today’s blogpost are now being displayed in the new AdSense interface (still in beta). These numbers will also be available in the existing interface soon as well."

I do not see them in the new beta interface, where is it exactly?
12:32 pm on May 25, 2010 (gmt 0)

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Oh, I see, it is under "account settings" and not in the "reports" section.
1:16 am on May 26, 2010 (gmt 0)

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" Minimum bid on Adwords is 5 cents (right?)
Revenue share of 68% means roughly 3.5 cents (right?) "

Why do so many people here think that minimum bid is 5 cents? The minimum bid is 1 cent for quite some time now (two or three years perhaps?) I've been bidding $0.01 cents for a few keywords and I'm getting some clicks. My questions really is how much does a publisher get from a .01 keyword bid? .0068?
2:57 am on May 26, 2010 (gmt 0)

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on a .01 keyword bid, the fraction of a cent goes to Richard Pryor.
8:47 am on May 26, 2010 (gmt 0)

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System: The following message was spliced on to this thread from: http://www.webmasterworld.com/google_adsense/4139841.htm [webmasterworld.com] by incredibill - 2:10 am on May 26, 2010 (PST -8)

Google now states its payout 68% which is good.
5:59 pm on May 27, 2010 (gmt 0)

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Now, was that so hard?

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