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As you may already know, AdSense is comprised of several products. The most popular are AdSense for content, which allows publishers to generate revenue from ads placed alongside web content, and AdSense for search, which allows publishers to place a custom Google search engine on their site and generate revenue from ads shown next to search results. Since AdSense for content and AdSense for search offer publishers different services, the revenue shared with publishers differs for each of these products.
AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google's costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed.
We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research and development involved in building and enhancing our core search and AdWords technologies. The AdSense for search revenue share has remained the same since 2005, when we increased it.
I had two primary complaints about Google in my otherwise admittedly and obviously wet-kiss book, What Would Google Do?: Google’s policy aiding government censorship in China and its opacity on advertising relationships. The first is pretty much fixed and this morning, Google is addressing teh second. so is the second. (Uh-oh, now I have fewer excuses not to be a fanboy.)
At a press meeting with Google execs in Davos in January, I pressed them about the advertising openness, having discussed the issue with publishers at DLD in Munich right before. In Davos, Google’s president of global sales, Nikesh Arora, replied that the company was reconsidering its transparency on AdSense. This morning, they’re revealing the deal in a blog post (to which I’ll link as soon as it’s up; this news was embargoed for 10a ET). From the post:
[edited by: Brett_Tabke at 3:16 pm (utc) on May 24, 2010]
[edit reason] added quotes? [/edit]
Secondly, this makes me wonder if I should be using my own site search script with embedded content ads (68% rev share) versus the Adsense Search (51% rev share).
That 17% could make a big difference.
What am I missing?
Minimum bid on Adwords is 5 cents (right?)
Revenue share of 68% means roughly 3.5 cents (right?)
Why do people (Adsense Publishers) report 1 cent clicks?
Well for one thing, your premise is wrong. There hasn't been a five cent minimum on bids for years. I bid lower than that all the time.
What, Huh. Routinely bidding less than five cents in Adwords. Are you the exception or the rule?
Google has revealed exactly how much revenue it shares with third-party websites who run text advertisements brokered through its AdSense service.
With a Monday blog post, the company said that under its AdSense for content program — which serves those familiar "Ads by Google" onto webpages — sites receive a 68 per cent cut of revenues. But under its AdSense for search program — where sites offer a customized Google search box — the cut is 51 per cent.
These are the standard shares, but large publishers can negotiate their own contracts with the company.
Until now, Google has remained completely mum on AdSense revenue shares, and this led many to question whether the cuts were shrinking from year to year. But with today's blog post, Google says that the cut has been the same for AdSense for content since it launched in 2003 and that the cut for AdSense for search changed only once, in 2005.
...there seems to be no correlation between changes in Adsense earning and exchange rate flunctutations. My site is US based and 95% of advertisers are US based. Back in ye olde days when I was paid in $US things were transparent. Now I don't seem to reap the benefit of a falling local currency:-(
This is very interesting. First off, I thought it was higher (75-80%). Secondly, this makes me wonder if I should be using my own site search script with embedded content ads (68% rev share) versus the Adsense Search (51% rev share).