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People won't click on the ads much if they are just seeing the same few ads over and over. Sometimes you can add a page on a new topic on your site and then those ads take over the whole site.
There are some topics I think they have too much of a backlog on so if you dare mention those keywords your site gets flooded with those ads and only those ads and they bump the ads for the topics your site is mainly about.
I know for our sites which cover a wide area of both consumer and business sectors we have been watching a continued decline in CTR across the board.
I am fairly certain this trend in our sphere will continue to accelerate peaking with the debt bubble that will burst next year. We have braced ourselves for this change, slashing costs across the board.
Two well respected fund managers announced yesterday a 80% chance of a market crash in 2010 that will be 3-4x worse then the one we just experienced.
The IEA announced a heavy oil crisis for 2013
And US does not decrease the dependency
Instead he is comparing the 90s pre-crash bull market conditions to the current post-crash bull market conditions. Apples to Oranges.
At least the Morgan Stanley article deals with post crash historical numbers. Of course I'm not sure why they are assuming we are going to follow the same mistakes Japan did... we haven't so far.
These economists keep failing to realize that in this crash companies reacted differently then in past recessions. Therefore it is dangerous to use the past recoveries to predict this one.
To stay on topic... many companies are protecting their 4th quarter numbers. When playing numbers defense companies will rely more traditional methods of advertising.
I'm predicting that 1st quarter companies will be more willing to return to investing in growth of their revenues and the smart ones will try to grab incresed market share as spending returns.
I have been doing a LOT of work on my sites in the last few months so expected them to do well.
CTR up just a little and also been getting some good payout per click, but no where close to pre October. Hopefully this is a sign.
Where would one go besides Adsense, I have found nothing that even comes close?
ps.. yahoo account still good after 18months.. even has $17 from browser chached pages.
I mean my monthly (even daily) earnings are low but not the lowest that I have had in the (far) past.