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Adsense misery continues - December 3, 2009

     
3:33 am on Dec 3, 2009 (gmt 0)

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I was hoping December would bring a bit of a turn around but over the last couple of months our adsense income continues to slide. From what I can tell the CTR is still the issue down at least 40% people just don't respond to the ads which means they have a serving issue or an inventory issue. Take your pick. The dramatic nature of the drop suggests to me its inventory.
3:56 am on Dec 3, 2009 (gmt 0)

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Do you have a few ads that have taken over your site(s)? I have had to block advertisers and sometimes even remove topics from my site just to get more diversity in the ads.

People won't click on the ads much if they are just seeing the same few ads over and over. Sometimes you can add a page on a new topic on your site and then those ads take over the whole site.

There are some topics I think they have too much of a backlog on so if you dare mention those keywords your site gets flooded with those ads and only those ads and they bump the ads for the topics your site is mainly about.

7:28 am on Dec 3, 2009 (gmt 0)

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I have a broad range of sites, I can't see any single advertister that could cause such a drop in CTR.
2:42 pm on Dec 3, 2009 (gmt 0)

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It does not continue, it's a crash of CTR in December
3:59 pm on Dec 3, 2009 (gmt 0)

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My CTR is down just a bit from November, but it's still higher than it was a couple of months ago. EPC is down a fair amount, though, resulting in an overall CPM drop of about 25 per cent from November's. Still, the month is only a little over two days old, and in any case, I expect to see the usual upward trend after Christmas. (Late November and early December are always my slowest time of the year. In the words of Yogi Berra, "It's deja vu all over again.")
4:03 pm on Dec 3, 2009 (gmt 0)

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Two well respected fund managers announced yesterday a 80% chance of a market crash in 2010 that will be 3-4x worse then the one we just experienced. These are not shot in the dark predictions. If you look at these predictions online and look at the data they have backing them it is very convincing.

I know for our sites which cover a wide area of both consumer and business sectors we have been watching a continued decline in CTR across the board.

I am fairly certain this trend in our sphere will continue to accelerate peaking with the debt bubble that will burst next year. We have braced ourselves for this change, slashing costs across the board.

4:20 pm on Dec 3, 2009 (gmt 0)

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we've just been visited by the ghost of christmas future
4:41 pm on Dec 3, 2009 (gmt 0)

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we've just been visited by the ghost of christmas future

Then the question is... will we change our ways? LOL

6:55 pm on Dec 3, 2009 (gmt 0)

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Two well respected fund managers announced yesterday a 80% chance of a market crash in 2010 that will be 3-4x worse then the one we just experienced.

The IEA announced a heavy oil crisis for 2013

[independent.co.uk...]

And US does not decrease the dependency

11:36 pm on Dec 3, 2009 (gmt 0)

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I read a lot of financial news during the day but didn't see this about these two fund managers. If someone could post a link to that it would be appreciated.
1:24 pm on Dec 4, 2009 (gmt 0)

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Here ya go bgd2006
[businessinsider.com...]
5:02 pm on Dec 4, 2009 (gmt 0)

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If my CTR goes any lower I won't have any CTR at all.
7:29 pm on Dec 4, 2009 (gmt 0)

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If Hussman had written his article pre-crash it would have been genius.

Instead he is comparing the 90s pre-crash bull market conditions to the current post-crash bull market conditions. Apples to Oranges.

At least the Morgan Stanley article deals with post crash historical numbers. Of course I'm not sure why they are assuming we are going to follow the same mistakes Japan did... we haven't so far.

These economists keep failing to realize that in this crash companies reacted differently then in past recessions. Therefore it is dangerous to use the past recoveries to predict this one.

To stay on topic... many companies are protecting their 4th quarter numbers. When playing numbers defense companies will rely more traditional methods of advertising.

I'm predicting that 1st quarter companies will be more willing to return to investing in growth of their revenues and the smart ones will try to grab incresed market share as spending returns.

4:47 am on Dec 5, 2009 (gmt 0)

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New record.. with well into 5 digit page views I'm averaging zero clicks per channel. Time to switch to yahoo if they are still running.
5:04 am on Dec 5, 2009 (gmt 0)

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Sailor... mine picked up a bit the last couple of days on a couple of my sites. I have a broad range of sites as well. Some are women related and this time of year is slow anyway.

I have been doing a LOT of work on my sites in the last few months so expected them to do well.

CTR up just a little and also been getting some good payout per click, but no where close to pre October. Hopefully this is a sign.

Where would one go besides Adsense, I have found nothing that even comes close?

12:49 pm on Dec 5, 2009 (gmt 0)

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One thing that drives my crazy is that I can get several clicks on a page with 20 views and get the same number of clicks on a page that gets 1000 views. I wonder if google is REALLY showing 1000 views. one ad block in the same spot on each page.
... going to log in to my yahoo account to see if it still works..

ps.. yahoo account still good after 18months.. even has $17 from browser chached pages.

8:41 pm on Dec 5, 2009 (gmt 0)

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But what is the Yahoo CTR and EPC compared to AdSense?

FWIW: Chikita still sending me emails of an offer to double your first $100 in earnings if you give it a try. Which I haven't.

9:12 pm on Dec 5, 2009 (gmt 0)

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Chikita still sending me emails of an offer to double your first $100 in earnings if you give it a try.

Don't they display untargeted nonsense? One of my competitors is testing them out and all I see are ads for magic tricks and the site has nothing to do with magic.

9:17 pm on Dec 5, 2009 (gmt 0)

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with well into 5 digit page views I'm averaging zero clicks per channel

Did you get a click dump? Something strange about zero clicks on 10,000+ views. My ctr is also through the floor since November but not zero.

10:06 pm on Dec 5, 2009 (gmt 0)

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Don't they display untargeted nonsense?

Most likely. I signed up when they first started and adopted my wait and see attitude. I've never implemented the ads after hearing of complaints about penny clicks.

12:53 am on Dec 6, 2009 (gmt 0)

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I'm looking at what I can buy in adwords and it appears as though a few of my low budget campaigns are picking up impressions and clicks that they were simply not getting a month ago. So perhaps they have wound back the QS requirement and this is is what we are seeing as publishers.
6:33 am on Dec 6, 2009 (gmt 0)

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Everything is so "iffy"! My ctr - say for individual sites - is quite high but the overall "average" number is quite low - go figure! I'm going to try some tactics that involve using more popular search terms in my site contents to see if that will make a difference.

I mean my monthly (even daily) earnings are low but not the lowest that I have had in the (far) past.

10:46 am on Dec 6, 2009 (gmt 0)

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My earnings are still down in the dumps - it's been a very sharp drop since the end of Oct. The CTR is WAY down, CPC is up slightly, but the overall earnings are much lower. I wish there was a way to pinpoint the change at the end of Oct as nothing has changed at my end.
11:25 am on Dec 6, 2009 (gmt 0)

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My earnings are still down in the dumps - it's been a very sharp drop since the end of Oct. The CTR is WAY down, CPC is up slightly, but the overall earnings are much lower.

Exactly the same symptoms here

2:23 am on Dec 7, 2009 (gmt 0)

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Kidder,

I dropped out of adwords a week ago so now there is room for your ads.

and, many people are getting booted out of adwords currently.

2:57 am on Dec 7, 2009 (gmt 0)

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many people are getting booted out of adwords currently.

why ?
3:39 am on Dec 7, 2009 (gmt 0)

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why ?

yeah... why?

7:44 am on Dec 7, 2009 (gmt 0)

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11:14 pm on Dec 9, 2009 (gmt 0)

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I read that thread and many others along the same lines. No wonder some people are seeing reductions in earnings, it looks like quite a few advertisters got nuked. Less money all round, in these tough economic conditions it makes you wonder what Google are trying to do. On the surface it looks like they are trying to clean things up and friendly fire has taken out a few of the good guys as well.
1:16 am on Dec 10, 2009 (gmt 0)

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When is someone going to come in and take this business from Gorg? Bing needs an affiliate that will pay some bucks and I bet they would get lots of webmasters beating down there door. It is there for the taking.
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