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Adsense misery continues - December 3, 2009

   
3:33 am on Dec 3, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I was hoping December would bring a bit of a turn around but over the last couple of months our adsense income continues to slide. From what I can tell the CTR is still the issue down at least 40% people just don't respond to the ads which means they have a serving issue or an inventory issue. Take your pick. The dramatic nature of the drop suggests to me its inventory.
8:04 am on Dec 10, 2009 (gmt 0)

5+ Year Member



what I can tell the CTR is still the issue down at least 40% people just don't respond to the ads

Try experimenting your ad placement and color schemes again and again until your CTR improves. I always under estimate that rule but I always find it effective. Nevertheless that is the only thing we have total control of.

1:55 am on Dec 19, 2009 (gmt 0)

5+ Year Member



I have been doing ok with Google Adsense. Not as great as 2008 but it's not all that bad.

I've been testing out Chitika and the actual ad blocks don't perform well, but "Chitika Linx" is doing great on two of my sites.

I'm hoping that Adsense will send out pay before Christmas like they did last year, it would be great for publishers if they did.

8:02 am on Dec 12, 2009 (gmt 0)

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month




System: The following 10 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/4041867.htm [webmasterworld.com] by martinibuster - 12:42 am on Dec. 19, 2009 (utc -8)


Middle December 2008, I started the therad
"Can CTR become anything lower"

Now we know it: Yes:

Compared to December 2008, my

CTR decreased by 40,7%
EPC increased by 20,0%

Gives 28,8% less eCPM

11:51 am on Dec 12, 2009 (gmt 0)

5+ Year Member



My December 2009 CTR is exactly 50% lower than the 2008 figure.
12:30 pm on Dec 12, 2009 (gmt 0)

5+ Year Member



Thursday, Friday, Saturday's have been down the toilet the last couple of weeks. I'll hazard a guess that it is because of the "silly season" and folks are doing their Christmas shopping or out partying.
1:04 pm on Dec 12, 2009 (gmt 0)

10+ Year Member



Construction/home interiors related site

Comparing Nov Dec period of 2009 to 2008

CTR -24.4%
ECPM - 6%
CPC + 11 %
Imp + 12 %
--

Dec 09 to Dec 08

CTR -21 %
ECPM - 6%
CPC + 19 %
Imp + 18%

1:06 am on Dec 15, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



At the end of 2008, last December, my CTR suddenly dropped lower which set a new precedent for 2009. Thus, during 2009 my average CTR was lower than 2008.

This December CTR has dropped again exactly one year later. I wonder if this means a further reduction in average CTR for 2010.

3:07 am on Dec 15, 2009 (gmt 0)



My average CTR has been climbing lately, and eCPM is up a bit, too. Since my topic has nothing to do with the Christmas-shopping season or end-of-the-year business buying, I'm guessing the uptick reflects an improvement in the economy. (It's only an uptick, though--it's nothing that justifies breaking out the Champagne or even the ginger ale.)
8:01 pm on Dec 15, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



FWIW, large site, diverse topics:

CTR -30.4%
EPC +27.5%
CPM -1.6%

Dec. 08 - Dec. 09

We've done a lot of work to keep our CPM up, including removing AdSense from low-performing pages.

8:41 pm on Dec 15, 2009 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



including removing AdSense from low-performing pages.

How has that affected your total AdSense earnings?

5:33 am on Dec 16, 2009 (gmt 0)

WebmasterWorld Senior Member jetteroheller is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Just checked the CTR of the content placement.

Additional to the ads in the navigation and below the content,
there are on a few pages also an ad direct in the content area.

Most times a 120x600 or 160x600 left of the content,
when the content requires less space.

The CTR of the content placement decreased by 92%

In the other direction, it had been 12 times higher than this month.

Highest ever in CTR was December 2005

Here hat been the CTR of the content placement far above average CTR of the other ad placements.

Now it's just average.

7:35 pm on Dec 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



including removing AdSense from low-performing pages.

How has that affected your total AdSense earnings?

Every month we run the reports to show which pages are low-paying and we take the AdSense ads off those pages. Within 24 hours our overall earnings go up about 5%.

We've just started a test to put the low paying pages back in for a week to try to put some exact numbers to it.

10:20 pm on Dec 21, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Yep, we are taking down adsense units from places where they don't perform. Should be interesting to see if any remain after we are done..
10:51 pm on Dec 23, 2009 (gmt 0)

5+ Year Member



My average CTR has been climbing lately, and eCPM is up a bit, too. Since my topic has nothing to do with the Christmas-shopping season or end-of-the-year business buying, I'm guessing the uptick reflects an improvement in the economy. (It's only an uptick, though--it's nothing that justifies breaking out the Champagne or even the ginger ale.

My experience as well, it's been a much better month, I'm wondering if Google's recent decision to start offering targeted ads based on users' preferences had something to do with it (despite the negative reaction of a lot of users in here when it was first announced).

12:57 am on Dec 24, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



December CTR has all but crashed for me.
2:40 am on Dec 24, 2009 (gmt 0)

5+ Year Member



I'm wondering if it means that people are just not clicking on the ads? I mean if you go to look at your site yourself you'll see ads that relate to the content of your site but you can't figure out why they are not being clicked on (I mean are your visitors seeing the same kind of ads that you are seeing?)
4:51 am on Dec 24, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Rose,

My feelings exactly. eCPM today was one of highest ever but CTR just isn't there. I've talked to several of my past and present clients in small businesses lately and nearly all of them say their business environment sucks at the moment...

Most of them aren't getting clicks on their ads or calls from old media advertising. Seems like everyone is hunkering down and trying to get through. I think also (in USA) many folks are beginning to understand that cost of doing business is going to skyrocket over the next few years as we move to a redistribution of wealth and expansion of social services. I'm thinking of taking EU language lessons so I can keep up with the trend.

7:20 pm on Dec 25, 2009 (gmt 0)

5+ Year Member



Things were great till December 14th. It's as though a switch was thrown the decline in traffic and clicks has gone to less than half while rankings are steady.
8:33 pm on Dec 25, 2009 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Today (25th) is paying out surprisingly well. Although, I have noticed that Adsense for search is extremely well down today, both click wise and PPC.
8:47 pm on Dec 25, 2009 (gmt 0)

5+ Year Member



It's really, really weird! Yesterday I got 1 click but that click earned me $3! Imagine if I had got 10 clicks although I know that subsequent clicks won't earn the same amount.

It's like someone else posted - "it's like someone clicked on a switch" - I mean sometimes I check my sites just to see if my Adsense ads are still on there!

I mean its good to see that others are getting clicks (and earnings) just to know that everything is still "operational"!

9:40 pm on Dec 25, 2009 (gmt 0)



With only just half of Google Xmas Day gone and it traditionally being my worst day of the year, I've already earned more than last weekend and double that of the whole of Xmas Day 2008!

In fact, I've just checked and it's been my best-ever AdSense Xmas Eve and Xmas Day since it was launched...I'd better breathe in for a difficult weekend then?

My overall clicks are down however EPC is right at the top end of excellent.

9:45 pm on Dec 25, 2009 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



I mean sometimes I check my sites just to see if my Adsense ads are still on there.

Ditto :)
2:30 am on Dec 26, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



With only just half of Google Xmas Day gone and it traditionally being my worst day of the year, I've already earned more than last weekend and double that of the whole of Xmas Day 2008!

Well "woopeedoo" for you Husky. ;)

I am swimming in the toilet right now. With the whole of December a topsy turvy roller coaster and past three quarters of Google Christmas Day, I am at a measly $3.36. Everything across the board is down - impressions, eCPM, CTR. The 20th to 23rd were fantastic days though. I guess someone at the plex discovered they were paying me too much and decided to let out the helium from my balloon.

Looking forward to January.

Merry Christmas anyway everyone!

6:18 am on Dec 26, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Bite me Andrew, is that a jacuzzi toilet your swimming in?

I mean Merry Nastycristythingy.

Oh, whatever.

Keep smiling Andrew!

Hope you are counting all your chickens correctly!

11:58 am on Dec 26, 2009 (gmt 0)

5+ Year Member




Right now, I'm below a dollar .. hope it will kick up later ... whew
12:21 pm on Dec 26, 2009 (gmt 0)



Well "woopeedoo" for you Husky. ;)

Outta da blue I can tell U! Lol

I've been watching the metrics sliding towards Xmas Day as usual then Santa kicked in Xmas Eve and Day...bizarre...I bet today's a downer with all the sales starting in the UK.

12:50 pm on Dec 26, 2009 (gmt 0)

5+ Year Member



Weird for me too. Comparing to last year, slightly more page impressions - about 10-20%, one click than last year and a higher eCPM, yet double the income of last christmas day.

Merry Xmas all!

3:15 pm on Dec 26, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was feeling bad this month until I uncovered the fact that Dec. 24th & 25th have always been the 2 worst days of the year for my sites.

This year eCPM is only 1 penny less for those two days than it was last year, and traffic/revenue is up 10%.

3:53 pm on Dec 26, 2009 (gmt 0)

10+ Year Member



mine also is not good. i hope it will recover soon.
4:10 pm on Dec 26, 2009 (gmt 0)



i hope it will recover soon.

Normally nothing much happens until the first week of January when many return to work. In years gone by there also seemed to be some sort of SERPs boost at the end of the first week or so of January. I wonder if that will happen again?

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