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AdSense Font Size Mania

AdSense now lets you change the font size of your text ads



8:40 pm on Jun 17, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

When we released new font choices [webmasterworld.com] a few months ago, the biggest piece of feedback we heard was that you'd like some control over font sizes as well. That was tough for me because we were already working on it but I wasn't allowed to tell you.

I also wanted to give you a heads up that soon we'll be setting the default font size a little bit bigger based on your feedback that sometimes the text ads on your page are hard to read. I'll keep you posted.

Anyway, VOILA! You can now experiment with font sizes for the text ads in your account. There are more details in the blog post we put out on the topic.




1:58 am on Jul 2, 2009 (gmt 0)

5+ Year Member

until now, the font size of my Leaderboard (728x90) and wide skyscraper (160x600) still didn't change. Why is that?

i'm experiencing the same thing. I set the font size to medium, but often font size is still small.. hmmm...


6:04 pm on Jul 7, 2009 (gmt 0)

WebmasterWorld Senior Member dreamcatcher is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Me too. Its all over the place. One minute same as the page size, next minute small. One minute verdana, next minute times roman. What a load of rubbish.



3:47 am on Jul 20, 2009 (gmt 0)

5+ Year Member

Any ideas as to why this thread, as well as the somewhat recent font-type option thread, have completely fallen off the map? Looks like half of the posts in both threads express satisfaction with the new options/earnings. The other half seem to be stating a fact, that the ads are not appearing in the format that they selected with the font/size options on a regular basis. ASA...anyone...thoughts?


5:37 am on Jul 20, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Am I the only one with absolutely no change in earnings as regards this?


7:36 am on Jul 20, 2009 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

Bouncybunny, you are not the only one like it.


11:50 am on Jul 20, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

We have some sites that have shown no increase in earnings. Or even a slight decrease. However our largest site is seeing major increases on all pages.

From our perspective, poor performing pages are now doing much better. Top performing (CTR) pages seemed to stay the same.

But overall we are very happy with the change.


5:23 am on Jul 21, 2009 (gmt 0)

5+ Year Member

bouncybunny, Lame_Wolf, and maximillianos, thanks for keeping this thread alive. A few questions... Are all of you using new or old AdSense codes for displaying ads? And... Do any of you think that the recent change of the default font size to medium (or choosing the large font size on your own) has had a major effect on quality scores on the advertiser's side? (meaning that advertisers could block a site or even the whole content network due to a sudden and higher CTR because of the font size change). Hope that makes sense, it's late.


6:14 am on Jul 21, 2009 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

micklearn, I use the old code - far easier to work with.

I have seen no difference between medium and large fonts. (Veranda)

With the amount of emails I receive from visitors about the site, there is no way an advertiser would want to block traffic from it.

My income dived from 1st April - before the font size change.


3:11 pm on Jul 21, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I'm using a mixture of old and new code. Old code gradually being replaced as I add new pages and get around to replacing some of the old. Too diverse a usage to tell if there's any major change in performance between the codes.

I tend to think that the larger font size looks a bit ungainly. More so on one of my sites which is more 'stylishly' designed than one of the others (which is butt ugly, to be honest). Earnings are down on both of them in recent months. Even allowing for it being a quiet time of year.


3:47 am on Jul 22, 2009 (gmt 0)

5+ Year Member

I'm using a mix of new/old codes and find the old code more inviting. bouncybunny, I'm not going to receive any awards for design. Lame_Wolf, I can relate to praise/emails from visitors. I often think that drops in earnings are due to tests that advertisers are performing. I've realized that the tests that we as publishers may run (ad colors, fonts and now font sizes), aren't necessarily viewed by them on an individual site basis. Both AdSense and AdWords users are driving towards the same goal: to increase earnings. I think that, sometimes, many advertisers may overeact and block sites or the content network itself, if anything, CTR, CPC, etc., changes and affects their quality score in a negative way on AdWords. Neither side will cease testing, so, both parties seem to fighting the same, yet different battles. It has become apparent that all I can do is to not give up, create unique/worthwhile content and keep testing the display of AdSense ads...fonts, colors, font sizes and ad sizes/placements on pages. Hope that comes across as an inspiration and not generic thinking.
This 160 message thread spans 6 pages: 160

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