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I also wanted to give you a heads up that soon we'll be setting the default font size a little bit bigger based on your feedback that sometimes the text ads on your page are hard to read. I'll keep you posted.
Anyway, VOILA! You can now experiment with font sizes for the text ads in your account. There are more details in the blog post we put out on the topic.
what i've noticed is that the preview ad in the control panel doesn't change if you select the different font sizes. maybe you should fix that.
Thanks for the great feedback! The team who's been working so hard on this will be happy to hear you like having the ability to change your font sizes.
<edit> 300x250 --> 336x250 </edit>
[edited by: AdSenseAdvisor at 12:03 am (utc) on June 19, 2009]
If you make the ads bigger won't more people, all the more quickly, get the feeling that your site is about the ads, not the visitor experience or the content?
I'd approach this cautiously.
I'd make an exception for those who, like me, are getting to the point where smaller font sizes are difficult or impossible to read. Is that your demographic? Us geezers? If so, larger ads might be easier to read, but still, if you design pages using 3 ad placements those same ads will now scream all the louder:
[edited by: Webwork at 12:09 am (utc) on June 19, 2009]
All I'm saying is that the upside may be packaged with a downside. Sure, for awhile, some will likely experience an increased CTR, but that may be followed by a slow slide to a point below the starting point.
Larger font sizes likely make sense if applied judiciously, not automatically, perhaps cognizant of your visitor demographics, etc.
[edited by: Webwork at 12:14 am (utc) on June 19, 2009]
Before changing, quick look at a page, and already seemed to be medium (or large) text in a square block, but small text in a small horizontal block.
As if Google had made some changes here.
I will be grateful if it can boost my overall CTR account-wide 1-2% as this should boost revenue significantly.
Now if corporations start to use Adblock or the like en masse, then the many who "browse" while at work (and the quantity of people who browse unrelated content while at work has always been astonishing to me) may not see such ads.
The default font for this unit is Verdana, so I changed the setting to Medium Arial. Now the unit with 4 ads has teeny weeny Arial. But the 3-ad unit has large(r) fonts. Haven't been able to reproduce the 2-ad unit for this format yet.
The 728x90 unit with default Verdana has same font size as 468x60. So if, per se, 468x60 can accommodate larger Arial, 728x90 can too (minus the url, which is one of the unique features of 468x60).
Update: zdgn - you and I must have been thinking the same thing about the same time.
I know! :) Though I think you were referring to 728x15 link unit as well.
[edited by: zdgn at 3:27 pm (utc) on June 19, 2009]
[edited by: Play_Bach at 3:14 pm (utc) on June 19, 2009]