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AdSense for Domains Now Open to All Publishers

We've announced that we are extending AdSense for domains to all publishers

     
5:21 pm on Dec 11, 2008 (gmt 0)

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We just posted this announcement on the Inside AdSense blog.

ASA

6:48 pm on Dec 14, 2008 (gmt 0)

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Oh, come on. If I type in "red-wudgets.com" and get red-wudgets.com

I can't believe a significant number of people would do that.

Myself I'd type it in the google toolbar when in doubt and the correct one usually shows up for me.

In fact the only parked domains I've ever seen are old ones no longer used and contain an ad "this domain for sale". Never seen one with AdSense so this might be numerically a storm in a tea cup.

7:00 pm on Dec 14, 2008 (gmt 0)

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Google's customers have been advertising on parked domains for a long time.

So you concede that customers can dictate a companies policies?
7:12 pm on Dec 14, 2008 (gmt 0)

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Lexipixel: Yes, you can set the colors. No, the pages contain no other content, they do not include "for sale" or "contact" links.

One interesting point, you can enter "keywords" to the setup of individual pages, to help with the targeting of the ads. The three domains I've hooked up so far didn't need it, however, they targeted nicely all on their own.

7:36 pm on Dec 14, 2008 (gmt 0)



So you concede that customers can dictate a companies policies?

No, I don't. But since you apparently do, you might want to talk to Google's customers, not to its suppliers.

7:47 pm on Dec 14, 2008 (gmt 0)



in fact if a person is actively searching for something on some search engine, say Google, they will be assualted by parked domains on very a regular basis. I know because I do.

I can't remember the last time I found my way to a parked-domain page through a SERP, but if you're encountering many such pages, you're experiencing a search bug, not a problem with AdSense.

7:56 pm on Dec 14, 2008 (gmt 0)

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No, I don't.

Then you should. I am talking about customers, the AdWords advertisers who pay Google to use their service. I'm talking about customers, not publishers. And if enough of them decide not to allow their ads on parked domains and make a big enough stink, Google will relent and change its policy. Do you seriously think businesses doesn't listen to their customers? I suppose Google may not be. If that's the case they won't be around long. Violating the number one rule of marketing is suicide!
8:15 pm on Dec 14, 2008 (gmt 0)

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Yes, you can set the colors. No, the pages contain no other content, they do not include "for sale" or "contact" links.

One interesting point, you can enter "keywords" to the setup of individual pages, to help with the targeting of the ads. The three domains I've hooked up so far didn't need it, however, they targeted nicely all on their own.

- fredw

I've got several left over domains, (e.g.- STATENAMEWIDGET.TLD, PLACESERVICE.TLD, etc), these are names I bought and developed local content on, then deicded to move to larger regional or national target, (e.g.- instead of EXAMPLEPLACESERVICE.TLD, got EXAMPLESERVICEWORLD.TLD).

Ultimately I'd like the best of everything -- to sell the domains, or have someone hire me to develop a site on the domain - but in the meantime to monetize the domain. Most parking services allow you to put something on there to let people get in touch with you or make an offer on the domain, without such features, I think that's a negative for using Google Adsense for parking.

fredw - Do you have any way to compare previous earnings from other cash parking type programs, (or comparing the earnings on clicks on the links versus traditional Adsense for content clicks?)

9:00 pm on Dec 14, 2008 (gmt 0)



I am talking about customers, the AdWords advertisers who pay Google to use their service. I'm talking about customers, not publishers. And if enough of them decide not to allow their ads on parked domains and make a big enough stink, Google will relent and change its policy.

Three things:

1) You're preaching to the wrong audience. You should be stirring the pot in the AdWords forum, where the customers are.

2) Google ads have been running on parked domains for nearly five years. During that time, AdWords and AdSense revenues have grown enormously, despite the existence of DomainPark and AdSense for Domains. Do you seriously believe that a mere tweak of an existing policy will drive Google's AdWords customers away? Or, for that matter, that publishers' complaints about ads on parked domains at this late date will cause Google to pull ads from parked domains?

3) Just in case no one here has bothered to read the official word on the new policy from Google, here's the official 'Inside AdSense' announcement [adsense.blogspot.com] that has prompted both huzzahs and teeth-gnashing.

9:04 pm on Dec 14, 2008 (gmt 0)

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Zett, you've told us on the GOOG forum that you "love to see Google tank," so it's understandable that you'd be opposed to anything that helps Google generate revenue

(self censored)

That doesn't make it wrong for Google to do what businesses are supposed to do: to earn profits, thereby making it possible to improve products, pay employees, and reward stockholders.

Right. Nothing evil here. But they should be a bit more honest then and just say so. Why not say, "we implemented Adsense-for-all-parked-domains because we feel we can earn a lot of money from this. We are aware of the fact that this may harm the user experience of visitors, but we don't care. We came to the conclusion that the positive effects of this (for our balance sheet) will far outweigh any negative impact"? Why? Simple. Telling the truth would rip off the veil that Google has expertly set up ("Do no evil" etc etc) and that it's trying to maintain as long as possible. Google is a PR stunt.

The general public will eventually see the emperor without clothes. It's just a matter of time.

9:19 pm on Dec 14, 2008 (gmt 0)

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The general public will eventually see the emperor without clothes. It's just a matter of time

Always happens when the bean counters gain the ascendacy and profit becomes the dominant motive.

Many businesses succeed by being good and thereby earning a profit.

Some do a little better by becoming more efficient.

Some ultimately face doom because greed ultimately kills the goose with the golden egg and the lemon is squeezed dry.

9:49 pm on Dec 14, 2008 (gmt 0)

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lex: sorry, no. This is the first time I've set up my unused domains on a parking site.
11:01 pm on Dec 14, 2008 (gmt 0)



Google is a PR stunt.

If that's your opinion of Google, the rather narrow issue of who gets to use AdSense ads on parked domains isn't likely to change that opinion. What's more, it suggests that your thoughts about the parked-domain issue have more to do with your feelings about Google than with the issue at hand.

BTW, I think the people who are likely to be most upset by the new parked-domain policy aren't rank-and-file AdSense publishers or users. They're the high-volume middlemen who no longer have a monopoly on monetizing parked domains.

1:30 am on Dec 15, 2008 (gmt 0)

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If that's your opinion of Google, the rather narrow issue of who gets to use AdSense ads on parked domains isn't likely to change that opinion. What's more, it suggests that your thoughts about the parked-domain issue have more to do with your feelings about Google than with the issue at hand.

BTW, I think the people who are likely to be most upset by the new parked-domain policy aren't rank-and-file AdSense publishers or users.


I think one reason for the strong reaction on what is certainly a miniscule policy change, is that it tells "us" that google is going to continue along the same path and that quality ads and quality in general are only incidental, despite all the talk.

But it's not just the talk, but the fact that many of us (us for the first time) are seeing heavy ctr drops, and thus huge drops in income. I feel that's happening because of google polices that have no long term value, and that they seem to want to continue.

"We" want to see a sign from google that they will address the ad spam, misleading ads, low quality ads, bulk keyword ads, while at the same time having reasonably higher standards on the adsense side, so that the perceptions of google ads a irrelevant or useless can start to be reversed, and we can hope to see CTR's increase.

That's why the negative reactions are so strong, and yes, they have little to do with the specific issue of parking, and opening it up.

We want changes in quality, and they announce something that says "hey, we're going to allow no content parked sites to monetize (thus subsidizing hording)".

When things were good it was easier to overlook the lack of quality control. Now it seems to be affecting MY bottom line, and while before the quality issue bugged me, NOW it bugs me ten times more because of lost revenue.

I could be wrong about interpreting the cause of ctr, and how quality issues are impacting many adsenser, but to me it makes sense. Besides I want to be part of a socially responsible system, and google isn't right now.

1:41 am on Dec 15, 2008 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



"We" want to see a sign from google that they will address the ad spam, misleading ads, low quality ads, bulk keyword ads, while at the same time having reasonably higher standards on the adsense side, so that the perceptions of google ads a irrelevant or useless can start to be reversed, and we can hope to see CTR's increase.

That's why the negative reactions are so strong, and yes, they have little to do with the specific issue of parking, and opening it up.

Just a friendly reminder that this is not a general gripe thread. Let's please keep to the topic under discussion and stick with that. Threads discussing other members are off topic.

4:18 am on Dec 15, 2008 (gmt 0)

redhat



The following message was cut out to new thread by martinibuster. New thread at: google_adsense/3807668.htm [webmasterworld.com]
11:56 pm on Dec. 14, 2008 (utc -8)
6:36 am on Dec 15, 2008 (gmt 0)

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If that's your opinion of Google, the rather narrow issue of who gets to use AdSense ads on parked domains isn't likely to change that opinion. What's more, it suggests that your thoughts about the parked-domain issue have more to do with your feelings about Google than with the issue at hand.

As you can imagine, I am also against Google using ads on large-volume parked domains. Last time I looked, the "parked domains" were part of the Google property in Adwords, and it was switched on by default. (This may have changed in the meantime.) As a user I don't like it, as I don't like any domain parking programs, be it from Google or any other parked domain provider.

And yes, I went on the record why I criticize Google.

As a sidenote, I would be very interested to learn what motivates you to defend Google day after day. You must be the darling of Google's PR department.

Anyway, as martinibuster requested (correctly), let's focus on the topic. Effects for Adsense program.

I don't think the change will go unnoticed by Adsense publishers.

1) The fact that even the dumbest "publisher" now can run Adsnese, without any content at all will attract those who are unable to develop any content on their own.
2) Consequence: Significant increase of "parked domains" with Adsense.
3) Consequence: Significant increase of ad real-estate.
4) Due to the economy we're experienicing a reduced demand from advertisers already.
5) Increasing inventory meeting decreasing demand is equivalent to dropping prices. Expect EPC, eCPM, total revenue to drop FOR ALL ADSENSE PUBLISHERS.
6) It may well be that visitors who come from parked pages do not convert as good as visitors from quality content sites do (I'm not saying it is that way, just it may be). If this is the case, advertisers will see decreasing ROI.
7) Consequence: advertisers will drop out and demand for ad real-estate drops even further. Go to step 5).

And while I am at it, will the Adsense-for-all-parked-pages sites be accounted under the regular "parked pages", or will they be attributed to the content network?

3:11 pm on Dec 15, 2008 (gmt 0)



Well, we should know soon enough if your gloom-and-doom scenario is correct. Why not start a thread on "Parked domains: the follow-up" in a month or so?

For what it's worth, I doubt if Google would have implemented the policy change if it thought ads on parked domains would put downward pressure on bids or revenue. And let's remember that Google has far more data available for its "what if" scenarios than we do.

4:28 pm on Dec 15, 2008 (gmt 0)

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Well, we should know soon enough if your gloom-and-doom scenario is correct. Why not start a thread on "Parked domains: the follow-up" in a month or so?

I tend to disagree with Zett and others who revel when google stumbles, and while I'm against offering ads on parked domains, I agree with signor_john. I can't see this will be a significant actual real world problem in terms of publishers.

There are much bigger influences and challenges pushing publisher revenue down, that will continue to do so. So, a followup won't do much good, since no doubt we will find (in terms of comments here) that revenue continues to fall.

But the why? Not opening up the parking lot, so to speak.

4:43 pm on Dec 15, 2008 (gmt 0)

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I know that at least some of the bigger domain parking partners are on the Search Network rather than Content, and so my question is - does anyone know if publishers who take Google up on parked domains will be in the Content network or the Search network?
8:38 pm on Dec 15, 2008 (gmt 0)

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WOW. being an MFA'er just got easier...I don't even need to scrape up info off the web to put on my pages...my site(domain) can be completely meaningless and it doesn't matter.
9:12 pm on Dec 15, 2008 (gmt 0)



WOW. being an MFA'er just got easier...I don't even need to scrape up info off the web to put on my pages...my site(domain) can be completely meaningless and it doesn't matter.

Let us know how your new click-arbitrage scheme pans out. :-)

11:24 pm on Dec 15, 2008 (gmt 0)

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I may be thick but I've just never got this adsense on parked domains thing.

I just don't see how Goog can ever justify it. They're always on about duplicate content, having quality text on your site etc etc but they allow adsense on sites with no content? Or am I missing something here.

12:36 am on Dec 16, 2008 (gmt 0)

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Or am I missing something here.

Just the joke AdSense is becoming.
2:41 am on Dec 16, 2008 (gmt 0)



Or am I missing something here.

Yes, you're missing the fact that parked domains aren't Web sites. Unlike boring blogs, unnecessary directory pages, frivolous forums, "me too" e-commerce pages, thin affiliate pages, or made-for-AdSense sites with keyword-packed filler text, parked domains don't clutter up search results (at least when the search engines are working correctly) and are seen only when people type in their URLs.

(Disclaimer: I'm not saying that parked domains are a boon to humanity, or that Google is performing a noble service for humankind by letting rank-and-file ASense publishers take part in an existing revenue stream. I'm merely saying that parked domains are far more benign--and far less guilty of Web pollution--than the vast majority of Web sites that run AdSense ads.)

10:46 am on Dec 16, 2008 (gmt 0)

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signor_john you are in great danger of becoming as much of a cynic as I am.

Escape, run away now, save yourself!

4:57 pm on Dec 16, 2008 (gmt 0)

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There are a lot of parked domains in the serps, I find them. It's a part of my job.
6:06 pm on Dec 16, 2008 (gmt 0)

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Thought I would pass this on, to help people gauge what's going on. I recently reactivated some of my adwords ads (do that every few months to see what's happening).

For one of my campaigns, I forgot to EXCLUDE parked domains.

Today I ran a report to see where my ads have been showing and where clicks are coming from. Here's the approximate results.

The HUGE majority of our impressions (let's say about 200,000 our of maybe 230,00) are on parked domains. CTR is bad and of course, no conversions for us.

It's hard for me to give anything other than approximations right now -- it's like watching the wheels on a gas pump spin.

Of the remaining impressions and clicks, I'd say the majority of THOSE are from pretty poor quality sites.

My point in including this here is not to complain as an advertiser, but to show the magnitude of ad inventory that is going to parked domains, even at this point.

And, to illustrate why users who might have clicked on ads are completely ignoring them.

And to point out another thing. Many of the parked domains have nonsense domain names like adklfjpoa.com . Now anyone want to explain how they can gather 35,000 ad impressions just for me in two days? Without cheating?

...and we wonder why there are problems?

I'm appalled as both advertiser and publisher. It's getting really embarrasing, and not worth the bother on both sides.

Sheesh.

6:26 pm on Dec 16, 2008 (gmt 0)

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The Internet is not just an important public resource like a park or a library. It is the most important public resource in history and human survival (I'm not kidding) may well depend on its working well.

Somebody (we won't mention names here) is endangering this resource for profit by cluttering it up with nonsense.

That's why I'm so angry and will fight tooth and nail for it.

Call me a kook, I don't care. I've come to expect that from this forum.

6:50 pm on Dec 16, 2008 (gmt 0)

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coachm:

My point in including this here is not to complain as an advertiser, but to show the magnitude of ad inventory that is going to parked domains, even at this point.

I'm trying to impress Google PR now. Maybe it helps with my revenues or eCPM... ;-)

You're probably missing the fact that parked domains aren't "Web sites". They don't clutter up search results (at least when the search engines are working correctly) and are seen only when people type in their URLs.

A little bit OT: Just today I learned that IE has a serious security flaw, apparently connected to Javascript. Some main stream media recommend to users of IE to disable Javascript. Ouch. Ouch. As if it wouldn't already hurt without this! Ouch. I can imagine zillions of concerned users turning off Javascript now.

7:37 pm on Dec 16, 2008 (gmt 0)



The HUGE majority of our impressions (let's say about 200,000 our of maybe 230,00) are on parked domains. CTR is bad and of course, no conversions for us.

Interesting. Maybe the problem could be solved by restricting parked-domain ads to people with thousands or millions of domains, as the big-time domainers and some other members of this forum would prefer? :-)

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