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AdSense for Domains Now Open to All Publishers

We've announced that we are extending AdSense for domains to all publishers

     
5:21 pm on Dec 11, 2008 (gmt 0)

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We just posted this announcement on the Inside AdSense blog.

ASA

6:25 am on Dec 12, 2008 (gmt 0)

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Has this feature been enabled yet? I'm in North America and it's not on my menu.
6:40 am on Dec 12, 2008 (gmt 0)

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I'm trying to crunch the numbers on that comment and I can't make them work.

That's because there are no stinking numbers. It is about the morality of monetizing error and making the internet more difficult for your kids and honest scholars to navigate.

It's about Google using its massive power to make the internet less useful for anything but scamming the public.

Does Google want to organize the world's knowledge? No, not if we examine this. This is an effort to steal from the future. Crunch those numbers.

7:05 am on Dec 12, 2008 (gmt 0)

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Beggers
Has this feature been enabled yet? I'm in North America and it's not on my menu.

Yes, it's active, i'm now officially a domainer but I only own a paltry dozen un-used domains because I think the project ideas behind those will keep me busy for a year or two. I'm not tempted to rush out and grab more honestly.

Layout - there is a search bar in the middle of the page near the top. Search results show regular adsense ads. Do I get credit for clicks on those too or is it all results page cpm for earnings?

8:07 am on Dec 12, 2008 (gmt 0)

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Cyberspace Prostitution
8:19 am on Dec 12, 2008 (gmt 0)

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Hmmmmm, I wonder how the smartpricing algo views the validity and value of these domains for advertisers'sakes.
12:12 pm on Dec 12, 2008 (gmt 0)

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What does it pay?

You don't get paid per click with this.Do you get paid for landing page impressions or results page impressions only? I couldn't find any documentation on how Google pays people using adsense for domains, it must be there somewhere...

1:53 pm on Dec 12, 2008 (gmt 0)

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It is an interesting offering by Google. At first glance I thought "why bother?". But after giving it some thought, I realized there are literally millions of domains out there that did not meet their traffic requirement for parked domains, and were instead using others ad companies. So why not try to take some of that business back.

A parked page is not spam. You are simply showing ads relevant to the theme of your domain/internet property.

If you own a piece of land along a highway that gets a few hundred folks driving by a day, you can put up a billboard and run ads and make a little money.

Why can't the same be true for folks who own a little slice of internet property that gets a few hundred visits a day?

Makes sense to me. Good job Google. A little late to the game, but better late than never.

Update: Just wanted to clarify that I don't think they should show up in SERPs, as they do not have any content beyond ads. Just as you would not expect a property with billboards showing restaurant ads to be listed in the Yellowpages under restaurants, only to find out when you get there it is just a billboard of a restaurant... =)

2:47 pm on Dec 12, 2008 (gmt 0)

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Sorry if this sounds too irrelevant or out of context, but instead of allowing this, G should make an effort to avoid those low quality ads appearing nowadays like the abortive pills on my travel site.

More control of the ads, optimize efficiency & context = more income
Low quality ads, out of context, questionable ads & ads everywhere = less income.

3:14 pm on Dec 12, 2008 (gmt 0)



Sorry if this sounds too irrelevant or out of context, but instead of allowing this, G should make an effort to avoid those low quality ads appearing nowadays like the abortive pills on my travel site.

Apples and oranges.

3:21 pm on Dec 12, 2008 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



...almost exclusively decide to pack it in and just drop links in forums to their parked domains instead....

I may be wrong about this and I'll have to read the policies again, but I think I remember something in the Domain program policies that prevents a parked domain from being advertised. I don't know if dropping it in the sig file on a forum would constitute "advertising."

But there will be some people completely ignorant of the policies and some who disregared them. As I mentioned previously, this will create a need for Google to allocate resources to fighting the policy violaters. And it seems as if the policy violation police at Google are already overwhelmed.

Someone above mentioned this not generating more money for Google.

Hmmm. Let's see. More resources required but not more revenue to pay for those resources. Interesting approach.

Sorry if this sounds too irrelevant or out of context, but instead of allowing this, G should make an effort to avoid those low quality ads appearing nowadays like the abortive pills on my travel site.

Yep, this is along the lines of what I just wrote about use of resources.

FarmBoy

3:39 pm on Dec 12, 2008 (gmt 0)

WebmasterWorld Senior Member jimbeetle is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Well, since the domains have to be parked with Google, I'd *assume* it can take whatever steps needed for them not to be returned in the SERPs, no matter what promotion is done by the owner.
3:48 pm on Dec 12, 2008 (gmt 0)

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The market conditions they face (and all of us, for that matter) are unprecedented and if they do expect many of their big advertisers to go belly-up in January then perhaps rolling around in this mud is a necessary survival move.

It truly is an extreme reversal of the original mission of the company and they have been spending liberally on projects that have gone nowhere instead of keeping their eye on what pays.

News about the coming year is worse than anyone had imagined.

3:54 pm on Dec 12, 2008 (gmt 0)



Yep, this is along the lines of what I just wrote about use of resources.

1) In most cases, we're probably talking about different people with different skill sets. Complaining about parked-domain ads and poor ad targeting in the same breath is like saying "I wish my local newspaper would improve its Washington coverage instead of selling wraparound ad pages and declining ads for NC-17 movies."

2) Why should we assume that Google is taking this step without being aware of the potential consequences (and without a plan for dealing with those consequences)?

3) Poor ad targeting is the result of many factors, none of which is likely to have anything to do with whether ads can appear on parked domains. If explorador is getting pill ads on a travel site, the reason probably has to with supply and demand (e.g., the need to run generic placement-targeted ads because higher-bidding/higher-performing CPC ads for whale-watching tours in Elbonia or wellness spas in Widgetville aren't available). Unless the people at Google are extraordinarily stupid, they certainly aren't trying to serve pill ads on a travel site when better-paying contextual ads are available.

SIDE NOTE: I'm not enthusiastic about the the use of AdSense or any other ads on parked domains (give me a plain old 404 page any day), but the idea that they're unethical because they "monetize error" or that they should be restricted to large corporations doesn't make a lot of sense to me. If Google is going to offer such ads (which some advertisers are willing to pay for, apparently), then they might as well be available to small fry and not just to the big sharks.

4:06 pm on Dec 12, 2008 (gmt 0)

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I own a premium generic domain name that I paid $109,500 for 3 years ago. My development plan won't unfold for probably another 2 years. The domain currently receives 1,200+ type-in visitors a day, and is highly profitable parked. I don't quite understand how the concept of "ownership" in my case is apparently a grey area for some of the posters in this thread. Perhaps those same people could answer a few of my questions below.

(A) Why am I not allowed to do whatever I want with my own domain and traffic, so long as I am not breaking any laws?

(B) Again so long as I am within the "law", why would someone else be concerned with who visits my domain, why they visit, and what content is hosted there?

(C) Are domain names actually a part of some utopian socialist content development plan that I am unaware of?

(D) If someone calls my cell phone number, are there are also conduct guidelines prohibiting any sort of aggressive commercial conversation, again perhaps I'm unaware of these restrictions?

[edited by: BlueLeaf at 4:09 pm (utc) on Dec. 12, 2008]

4:12 pm on Dec 12, 2008 (gmt 0)



If someone calls my cell phone number, are there are also conduct guidelines prohibiting any sort of commercial conversation, again perhaps I'm unaware of these restrictions?

I don't know, but I haven't heard of too many conversations like this:

"Hello? Bob?"

"This is Susie."

"Sorry, I must have dialed the wrong number."

"No problem. Say, are you wondering how to lose those extra pounds after the holidays? I've got a new product called Fat-Away that will melt belly fat like lard in a frying pan..."

4:14 pm on Dec 12, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Honestly, the holier-than-thou-ness of this item is the dizzy limit.

I expected an outcry from the advertisers; didn't expect so many people going off in the AdSense forum.

Parked domains are not inherently evil.

Owning undeveloped domains / domain investment is not inherently evil.

Displaying advertising on domains is not inherently evil.

Parked domains DO in fact CONVERT. Not for everyone, but they do convert.

Advertisers CAN in fact easily opt out of having their ads display on Parked domains - it could be a little more obvious where to do it, but it can be done with a single click (per campaign)

Parked domains aren't what cheapens the AdSense network.

geezo frickin pete.

4:17 pm on Dec 12, 2008 (gmt 0)

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...but the idea that they're unethical because they "monetize error" or that they should be restricted to large corporations doesn't make a lot of sense to me.

A plain old 404 is an honest error message, a page full of ads that tries to mimic a website is a sleazy guy in a doorway whispering "hey dude, wanna buy a watch?"

The only thing that distinguishes Google from Microsoft is the public's trust. But unlike Microsoft Google's installed base is rather ephemeral. Monetizing error pages is a huge step in the direction of losing public trust, Google's most valuable asset.

Google could very easily become a verb in jest in a negative way, "I did a web search and got Googled!" Just let it happen to Leno or Letterman a few times. Public perception can drop off a cliff faster than the stock market did and will.

Parked domains DO in fact CONVERT.

So do sleazy guys in doorways.

edited for clarity

[edited by: OnlyToday at 4:28 pm (utc) on Dec. 12, 2008]

4:32 pm on Dec 12, 2008 (gmt 0)

5+ Year Member



A more relative conversation:

"Hello? Bob?"

"No this is Jim here at Shopping Express."

"Hi how are ya Jim, I've always wondered who would pick up the phone at 555-555-5555"

"It's a common occurrence, and not a problem. If you haven't shopped with us previously, do come on down to 100 Main Street."

"Ok will do, bye bye"

:)

[edited by: BlueLeaf at 4:32 pm (utc) on Dec. 12, 2008]

4:33 pm on Dec 12, 2008 (gmt 0)

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Google serving ads on parked domains has been going on for a couple of years. Big players did it directly with G, small players used domain parking companies to display G ads on their domains.

G now seems to be removing the middlemen between them and the small fries.

4:39 pm on Dec 12, 2008 (gmt 0)

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OnlyToday,

Nike, Amazon, Microsoft, Google, Dell, Apple, The New York Times, MTV, and millions of other businesses around the globe would strongly disagree with you.
[edited by: BlueLeaf at 4:40 pm (utc) on Dec. 12, 2008]

[edited by: martinibuster at 3:01 am (utc) on Dec. 14, 2008]
[edit reason] Keeping things on topic. [/edit]

4:42 pm on Dec 12, 2008 (gmt 0)

5+ Year Member



Google serving ads on parked domains has been going on for a couple of years.

Yes, it appalled me when I saw it the first time and going a little further down that road with this move is another step on the slippery slope to just another Lycos. The only thing that is maintaining the public's trust in Google is the lack of a trustworthy competitor. There are billions in them thar hills...
5:06 pm on Dec 12, 2008 (gmt 0)



We can argue about what you did or didn't argue, but you seem to be assuming that Google's resources are finite, and that the new feature is being launched without provision for "effectively administer[ing] the program." Neither of us is in a position to know whether that's true.

At any rate, time will tell.

5:07 pm on Dec 12, 2008 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



(B) Again so long as I am within the "law", why would someone else be concerned with who visits my domain, why they visit, and what content is hosted there?

BlueLeaf, I don't think people are concerned with who visits your domain. I think people are concerned that people visiting parked domains over time will have some overall negative effects on AdSense, the web in general, search habits, etc. Who knows if those concerns are valid, but I think there are some fair points being argued about possible negative effects.

FarmBoy

5:16 pm on Dec 12, 2008 (gmt 0)

5+ Year Member



This discussion reminds me of one I heard years ago lamenting that pop-up blockers were ruining business.

People who earn their living from advertising often forget that the general public doesn't like ads. They leave the room when they appear on TV and they click the back button when ads appear in their browser.

Google has managed to maintain some credibility as an advertiser, I hate to see that eroding.

5:36 pm on Dec 12, 2008 (gmt 0)



I'm well aware of what happened in Berlin, but I had no idea The Great Wall fell in China... :)

Did you know that you can see parked domains form space?

6:13 pm on Dec 12, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



But what do they pay?

If it's by results page impression and there are many ads how does that work? Does anyone know where to find details on how much is being paid for which actions ? I can't find a link within adsense.

6:17 pm on Dec 12, 2008 (gmt 0)



I feel it is time for someone at Google to learn English!

AdSense for Domains Now Open to All Publishers

Since when has North America been the ONLY place where AdSense publishers have existed? Never if I remember correctly except maybe for a short while when it was first launched?

ALL means ALL Google or have you now adopted the Yahoo! version of global publishing?

6:20 pm on Dec 12, 2008 (gmt 0)

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Did you know that you can see parked domains form space?

And NASA is not amused, that extraterrestrial bandwidth is very expensive.
7:16 pm on Dec 12, 2008 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I realize you have a strong opinion, but it's just that - and it's not an informed one.

However, if you feel that strongly that the entire network is being degraded, there's an easy option available to you.

7:58 pm on Dec 12, 2008 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



What am I missing here?

Is there a huge rush of advertizers into AdWords using the Content Network side of the system?

If not, it seems reasonable to me to think that opening up the AdSense for Domains program to more domain holders might well result in a dilution of the earnings possible on regular websites.

This 172 message thread spans 6 pages: 172
 

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