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Google Analytics AdSense Integration

     
7:06 pm on Oct 22, 2008 (gmt 0)

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System: The following message was cut out of thread at: http://www.webmasterworld.com/google_adwords/3771326.htm [webmasterworld.com] by engine - 8:43 pm on Oct. 22, 2008 (utc +1)


Offical google Adsense blog post:

which is why we're excited to announce the integration of one of our personal favorite reporting tools, Google Analytics, with AdSense. We're gradually rolling out this functionality to publishers, and you'll see an invitation link at the top of your 'Overview' and 'Advanced Reports' pages when it's been enabled for your account.

[adsense.blogspot.com...]

[edited by: engine at 7:40 pm (utc) on Oct. 22, 2008]
[edit reason] fixed formatting and link [/edit]

1:28 am on Dec 18, 2008 (gmt 0)

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Can I do that with Analytics?

From what I see it isn't meant to do that. It would be redundant. Why would you need two tools that give you the same information?

Adsense integration in Analytics, for example, tells you which pages on your site give you more money - considering what I said in the above message. With that information, you can concentrate some of your efforts on developing new content to match the most profitable subjects.
Another example, I receive traffic from two countries. Which one is giving me more money? Now I know which and I can, once more, concentrate more on country specific issues... ;)

6:34 am on Dec 18, 2008 (gmt 0)

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I tell you, I am absolutely shocked at what I see in the analytics - some clicks are at 10 times my average CPC and some are 10%. There are 1 cent clicks in there!
I had naively assumed that the average CPC was +/-20% on the general click.
Of course, they are only telling us what pages are clicked on, and that isn't useful to me, in my case. Darn!
2:22 pm on Dec 18, 2008 (gmt 0)

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Why would you need two tools that give you the same information?

I don't want two tools to give me the same information. I don't want to waste time viewing the same information twice - or when considering my own site statistics, three times. That's why I asked. What did I gain?

Adsense integration in Analytics, for example, tells you which pages on your site give you more money - considering what I said in the above message. With that information, you can concentrate some of your efforts on developing new content to match the most profitable subjects.

That was already available to you with channels. Actually the information was more precise. Not only could you determine which pages were more profitable, you can determine which ad location on the page, which color scheme, which ad size, etc.

Another example, I receive traffic from two countries. Which one is giving me more money? Now I know which and I can, once more, concentrate more on country specific issues... ;)

I've known that information long before Analytics just by viewing my site stats.

Again, I'm trying to determine if there is something in Analytics I can't get elsewhere.

I hope this doesn't mean they aren't going to give us more channels because channels allow a publisher to drill down and get more detailed information.

FarmBoy

3:11 pm on Dec 18, 2008 (gmt 0)

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That was already available to you with channels. Actually the information was more precise. Not only could you determine which pages were more profitable, you can determine which ad location on the page, which color scheme, which ad size, etc.

Tell me how can I do that with channels in a forum? One channel per topic (page)?

I've known that information long before Analytics just by viewing my site stats.

Well, how are you doing that, if I may ask?

3:35 pm on Dec 18, 2008 (gmt 0)

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With a full 30 day's worth of AdSense data in Analytics, I decided it was time to take their reporting for a spin. I started Saturday morning and here on Thursday my head hasn't stopped spinning.

I've got AdSense on over 50,000 pages, and I've always worked hard at testing which ads performed best, but I've never been able to track down the the individual page level. Ultimately I exported the data so I could crunch it on my database server.

Here are some things that I am now able to determine which were impossible before because of the size of my site:
* I have pages with CPM over $1,000.
* I have pages that average over $20.00 revenue per click.
* Two thirds of my pages didn't earn any AdSense revenue over the past 30 days.
* 10% of my total income comes from the top 4 pages (again, out of over 50,000).
* The members on this site who require the most maintenance bring in the least revenue.
* None of my employees are working on projects that come close to covering their salaries.

Needless to say, this will greatly affect my business model going forward.

4:02 pm on Dec 18, 2008 (gmt 0)

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They told you they'd fix it or what? I understand client condfidentiality but did they give you an inkling of an inkling? Or an inklng...

They didn't promise me a fix, they said they wanted to look at things to see if they could figure out what the problems might be. They seemed just as confused as I was (the Google Analytics support person)

Since I make extensive use of channels, I already had a pretty good idea which pages brought in the most - except that I'm close to being out of channels, so now I won't worry so much about expansion.

The most interesting information I've gleaned out of it so far is the revenue by source of traffic - not so much from the search engines, but from the various people who link to me. It's now pretty easy to see who sends me valuable traffic and who doesn't.

5:21 pm on Dec 18, 2008 (gmt 0)

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I sent an email and asked to be included in the beta for AdSense/Analytics. They replied with "only a select few publishers" were included on their beta and which doesn't include me. However, the following day I had a link in my AdSense account inviting me to setup the connection to analytics.

I'm still testing it out, but this is a little bit of what I see:
The revenue in analytics doesn't match up exactly to Adsense reports and take several days to update to numbers that come close to actual revenue. The great part is that we now see who is sending the most profitable traffic and which pages are making the most money. Keywords’ making us the most money is awesome. As a result, I can now invest big time in AdWords with the ability to measure success with clicks on AdSense ads that came from AdWord campaigns. So if I spend $5k in AdWords, analytics will tell me how much money I made on that traffic. I think "G" knew this would cause publishers like me to start spending real money with Adwords.

5:57 pm on Dec 18, 2008 (gmt 0)

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As a result, I can now invest big time in AdWords with the ability to measure success with clicks on AdSense ads that came from AdWord campaigns.

Be careful: Google disables AdSense accounts engaged in Arbitrage since June 1st, 2007 [webmasterworld.com]

8:00 pm on Dec 18, 2008 (gmt 0)

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OMG! Thanks for the heads up. How do I know if my site would be considered an MFA? Adsense is most of our revenue, but we have other advertisers too.
8:20 pm on Dec 18, 2008 (gmt 0)

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I use AdWords to drive traffic to my site with AdSense on it with no problems at all.

The problems usually come if the ads outstrip the content. So I have a formula that works for me.

Take an objective look at your site. If ads + navigation + header&footers + anything else that's repeated on every page or otherwise dupe content is GREATER than your original and unique content - don't use AdWords to drive traffic to it.

If the amount of original and unique content is greater than all those other things combined, you should be ok using AdWords.

9:24 pm on Dec 18, 2008 (gmt 0)

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netmeg, you're right - but doesn't the idea of comparing AdSense revenue and AdWords costs for profitality reasons sound like the typical arbitrage scenario?
3:02 am on Dec 19, 2008 (gmt 0)

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Just got approved today. Waiting for Adsense data to accumulate. So does it or does it not tell you on the page overlay mode (like it does for hardcoded links), which ads get clicked in what percentages? i.e. an exit click list. I assumed when they said it COMBINED adsense, that that would mean they would include the equivalent of javascripts on the clicked ads links so that we could track which ads got clicked too. At least that is what I was hoping for :). That way we could filter the ads which pay below a min PPC. Guess I expected too much :).
Also where can we report bugs? I already discovered one. If you click on the "Site Overlay" link on the report page for a .htm NOT on your primary domain, it tries to find the page by name on your primary domain and naturally says it cannot find it. Is this a bug or am I just doing something wrong with setting up the code scripts? It apparently tracks all the rest of the data properly for these pages. My domains are highly interlinked, and I want to be able to combine all the clickthru data from each into one big collection so that exiting to another page of my own group of domains is not counted as exiting the site.
3:50 am on Dec 19, 2008 (gmt 0)

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Hi guys,

I applied for Google Analytics integration a few weeks ago and got a link to GA for the last ten days or so. However, it still doesn't show any data on Google Analytics page. I remember when I first clicked on the integration link, it said that I don't have to change anything on my site. Does anyone know what happen?

Cheers.

10:34 pm on Dec 19, 2008 (gmt 0)

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I just clicked on that link yesterday afternoon and got the same message. I think it also warned it could take a few days for the Adsense info to cacth up. However, the info is already streaming in, on a splotchy basis and SOME pages have SOME info and others have none. I still don't see where Leadegroot claims to be seeing individual click values, earlier in this thread unless he is talking on a per-page basis (where there are only 1 clicks per page) which was already available using channels under std Adsense reporting.
I'm also noticing, for instance, that the overlay doesn't really tell you WHICH link is being clicked. For instance I have multiple identical links on one page to the same other page, and with the overlay showing, all 4 of them show the same percentage of clickthru (which adds up to over 100%), obviously it is only counting the TOTAL number of clickthroughs to the other page and posting it on every link to that page on the current page.

[edited by: MikeNoLastName at 10:41 pm (utc) on Dec. 19, 2008]

2:39 am on Dec 20, 2008 (gmt 0)

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I expressed doubts about jusy how valuable this feature would be, so it's only fair to own up.

Its great. No more doubts, not at all.

7:20 pm on Dec 21, 2008 (gmt 0)

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For me the real eye opener has been seeing which of my 3000+ pages actually makes any money. I seem to have a very long tail, 1/2 a dozen pages bringing in 40% and the rest from about 2000 others.

Its been great to see that some of the best pages are ones I never even thought were being hit, and ones where the content is lacking and outdated. I shouldn't be suprised as people visit those pages for a topic, don't find what they want, and click an advert :)

Also I went through and compared click numbers with ecpm, and modified the pages with lower ecpm and a lower ctr to better optimise those pages where people were actually clicking.

You can really see which pages are underperforming in a way I have never been able to do before.

Bottom line, you can better optimise your income from existing clicks on existing pages rather than always creating new content.

And that just came from looking at one of the tools analytics offers.

12:17 am on Dec 22, 2008 (gmt 0)

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A summary of links to related info from Google:

Inside AdSense: Make a date with data in Google Analytics [adsense.blogspot.com]
Demo: Linking AdSense and Analytics (video) [youtube.com]
Demo: AdSense reporting in Analytics (video) [youtube.com]
Analytics Help: AdSense reports in Analytics [google.com]
AdSense Help: AdSense reports in Analytics [google.com]

[edited by: Juan_G at 12:18 am (utc) on Dec. 22, 2008]

4:03 am on Dec 31, 2008 (gmt 0)

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I have not seen it in my account either.
4:08 pm on Jan 1, 2009 (gmt 0)

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I had the link appear in my AdSense account after completing the following request form:

[spreadsheets.google.com...]

The link appeared within 48 hours.

I'm based in the UK and only get about 40,000 page views a month on my primary analytics site so I certainly wouldn't consider myself a preferred publisher for beta testing new features.

Of course, the link appearing when it did could just be chance but it seems like a hell of a coincidence.

1:37 pm on Jan 3, 2009 (gmt 0)

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Can't remember if this question has been asked or answered so...

...

Does Google offer integration with Urchin as well?

I bet ASA would know...

11:24 am on Jan 4, 2009 (gmt 0)

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How does integrating Adsense with Analytics help us the publishers? Can anyone explain advantages?
10:56 am on Jan 8, 2009 (gmt 0)

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Zoltan,
From all appearances, not much at all. I've been using it for almost a month now and I see a number of "bugs". For instance if you have more than one link to the same external page from a page, both get the same click-thru percentage (which can easily add up to more than 100%), which is impossible, which tells me G doesn't really know WHICH link they clicked, just where they go to afterwards. More inportantly, they have NOT at all integrated clickthrough data to Adsense ads, which is why I had signed up, and as I had truly hoped. i.e. in all cases the clickthru percentage on the overlay for the ads is ALWAYS 0%, at least on mine, and I KNOW I have significant earnings on those pages, so.... SOMEONE must be clicking. But heck if I know even WHICH ad unit they are clicking based on the overlay percents. My channels are much more useful!
On most pages the earnings numbers are totally off-base and in some cases $0, when my other reports say significantly otherwise.
There ARE some very minimal benefits, like all the nice little blue mini-graphs that make it quickly visible what certain long-term trends are, and make the reports look important to the non-techie.
Also it is not very useful or accurate at all unless you incorporate their code on EVERY single page on your site (or sites if you have many interlinked).

edited spelling: it's late here.

[edited by: MikeNoLastName at 10:59 am (utc) on Jan. 8, 2009]

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