12.000.000 page views. How much can I earn from adsense?

Adsense and earnings.

[ufucuk]

Lets say I have a website with English content and I'm looking for more money.

How much can I earn from adsense with 12.000.000 page views and cool content about technology?

I know you can't say some exact price but you can guess something at least if you have some experience (I don't have) with adsense. I'll put adsense to my website after answers.

Thanks.

[kaz]

$14,400

But it depends on how a variety of factors including how you blend your ads, the content keywords and the advertiser bidding pool related to that. Good luck and let us know.

[CentennialEmpire]

12 million per day, per month, per year?

[kaz]

Why would the length of time matter?

[ufucuk]

12.000.000 per month.
Cool! This is an average price right? Which factors can affect this income?

[kaz]

how many times your ads are clicked on, how well those clicks provide conversion to the advertiser, and the price the advertisers bid in the pay per click system Adwords for the related keywords

[bateman_ap]

No-one will give you an idea, only way to tell would be to add it, however be aware of a few things. Technology tends not to be as big an earner, your average reader prob is slightly less prone to click ads (which is where you earn your money) also 12m page views is quite a bit, is it a forum? They also will earn much less than other pages.

[kaz]

The above wild guess was based on 1% CTR and an average ppc price of .12

[idolw]

42
Explanation: here [google.com]

[ufucuk]

it is not a forum. something similar with sitepoint.
articles, lessons etc.

[kaz]

Where Should I Place Ads On My Site
[google.com...]
[google.com...]

If it is similar to a forum, you might want to review this also -

[google.com...]
[google.com...]

The key is to test an ad placement, then use channels to compare alternative layouts to see which performs best. As you test things directly then you will learn the way of the force and improve your the earnings from your ads over time. Simply, the more prominent (think front and center, above the fold) and the more blended the ads are with your overall site (i.e. do they stand out like ads) then they will be more likely to click on them. As said, tech can be difficult. A blindness similar to what happened with banner ads. Additionally, will your audience perceive your site differently because adsense is being associated with it. That is a possibility with 'tech' audiences. and thus ctr can vary between types of audiences. Also consider varying your ad placement from page to page - it doesn't always have to be the same or with an ad. Don't run ads if they are not being clicked on. Leads to ad blindness within your site over time.

[jomaxx]

You have 12 million pageviews a month and you're just getting around to asking newbie questions about AdSense now? Pardon my skepticism.

[ufucuk]

because I sell ads directly to companies. I have never used adsense.

[kaz]

It may leave you with more or not, one thing that I think is a factor is that google may have a larger pool of advertisers push demand/$ up. I would test on a limited section of your site and see how it performs. If you extend those numbers out - you may be able to get a clearer idea. If you expand that to your entire site though you should consider how it impacts things using adsense.

I might consider contacting google directly and ask if they want to assist ... maybe ... not sure but maybe a consideration.

[menial]

Don't burn bridges as they will be needed sooner than you might expect.

[kaz]

What's your ctr for the advertisers you do have?

[ufucuk]

3.8 %

[kaz]

... and you make less than 14k I assume...

I would take an ad block area and test adsense. see what the ctr rate is and that will also give you a small sample what you might make per click. Start out testing small, and then expand as you get a grasp of it.

[CentennialEmpire]

$14,000 for 12 million exposures? That's a great deal of earnings. In my experience as pageviews increase into the millions per month the CTR and eCPM substantially decrease with Adsense. It could have something to do with only a limited number of well targeted adverts being shown on any one day in order to avoid blowing an entire ad budget in one sweep. Once the quota is met, cheaper ads start to roll in (in our case by 12 to 1PM we've depleted our allotment for high paying ads).

Ufucuk, remember that Adsense takes 30-40% of the advertisement revenue leaving you between 60-70%. You'd be wise to use up any excess inventory with Adsense but don't discard/replace your current advertisers.

[edited by: CentennialEmpire at 12:32 am (utc) on Jan. 13, 2008]

[greatstart]

If I had 12,000,000 page views, I'd put up AdSense right away and see how well it performs. What do you have to lose?

BTW, I'd suggest changing your name to something else. I'm surprised the moderators haven't deleted your name of "ufucuk"

[JoeS]

Wow, if I had 12 million pageviews per month, I could make $100,000 or more.

[incrediBILL]

I knew a site with 11M pageviews a month that did $80K but it covered lots of topics so it was open to a wide variety of ads and rates.

YMMV

[ufucuk]

I'm making over 32.000$ per month. But I have searched more and text-link-ads is better i guess.
I'll try adsense and let you know the results.

Thanks.

[ufucuk]

and ufucuk is not a bad name. derived from my name "ufuk". I like Americans :)

[mrSEman]

IdolW,

42
Explanation: here

lmao! You beat me to it!

[Januuski]

Dont waste your time with adSense. AdSense will never give you same or higher CPM than direct sales. There are some publishers that are doing OK with AdSense but in general AdSense is only good for small or premium publishers. Just look around, you wont see a lot of AdSense on good websites except for premium publishers.

[kaz]

Anyone who says testing is a waste of time is often blinded by the assumptions they are making. Test. Test. Test - there is no better answer to find out for yourself. Google has not achieved the level of earnings they have with the tone of the comments here being the case.

[europeforvisitors]

Just look around, you wont see a lot of AdSense on good websites except for premium publishers.

Really? I see AdSense ads on big and small sites, good and bad sites, and everything in between.

As for direct sales being better than AdSense, that's probably good advice for e-commerce vendors, but it's irrelevant advice for publishers of information sites.

[BillyS]

Anywhere from $1.35 to $300,000. That's my guess. Bet I'm right.

[europeforvisitors]

Yeah, but if Google takes a bigger cut of the payout to keep its shareholders and NASDAQ happy, that $1.35 could become 85 cents. :-)