New scrolling ads format

[iwannano1]

Google is experimenting with new interesting ajax based ad format. I noticed it enabled on few sites. If you click on scroll bar it will scroll and add new ad format using ajax call.

See sample here [img20.imageshack.us]

This is enabled on all ad format, 350x250, 200x200, 160, 120, 480 etc. Looks quite good.

[HarryM]

Let's hope they find a new killer idea!

Yes, but let's hope they do publishers the courtesy of telling them before it's implemented.

[europeforvisitors]

Yes, but let's hope they do publishers the courtesy of telling them before it's implemented.

Well, it is their ad space. If you want complete control, turning space over to an ad network or a rep firm isn't the best solution.

[roleli]

I think it is a good idea and it won't hurt.

The people that ignore the ads will continue to but maybe a few will be intrigued and clicked the arrows. That means more impressions and possibly an untapped market for clics

The people that already click the ads will more likely click those arrows and browse and click. That means more impressions and more clicks.

ad targets my sites well, and I am careful to post ads only on pages where they might serve the reader.

As Breto posted already mentioned, this feature on pages with really relevant content serving the needs of the readers, will do very well especially where persons are actively looking for information to take action. Even if the leave your site they will be back because you pointed them in the direction they wanted to go.

As for warning of changes. That is true but I can bet it is covered in the fine print of their terms and conditions.

[iwannano1]

Where ever I see those format my CTR goes up so the earning. I think this format will common soon.

[incrediBILL]

I finally saw this on my site but it's not terribly obvious, I could've easily missed it.

I did check it out and it scrolls 5 sets of ads on a large leaderboard.