Welcome to WebmasterWorld Guest from 188.8.131.52
See sample here [img20.imageshack.us]
This is enabled on all ad format, 350x250, 200x200, 160, 120, 480 etc. Looks quite good.
Looks neat. I hope it works to publishers' benefit.
I would have liked a heads up too, and a choice. I still find it hard to stomach that Google makes changes to ads, which changes the appearance on websites, without so much as a warning.
Pretty harmless I guess, but I fail to see any popular demand for the ability to scroll through more ads.
But then I see an "unpopular" "demand" to see more ads in my link unit results, which are pretty decent (on one site), on a par with my ad unit results.
I agree. I don't think most surfers study ads enough to want to scroll them.
I don't care about "most surfers"; I care about the tiny minority of 1-2% of surfers who might increase to 2-3% of surfers who do study ads and, more to the point, click on them.
If my CTR goes from its typical average 1% to average 1.2% (i.e., a 20% gain) because of this new scrollable ads feature, hey, I won't complain. ;-)
If some ("most"?) publishers want to ignore "little" improvements in their CTRs (hence revenues) at the margins, who am I to argue? ;-)
Edited for major spelling bug.
[edited by: MikeNoLastName at 1:22 am (utc) on Dec. 13, 2007]
Who would want to actually scroll or click to see more ads?
The same people who click on link unit links?
People who might actually, believe it or not, be interested in the ads?
Generally speaking, Google (at long last, it was a struggle at first!) ad targets my sites well, and I am careful to post ads only on pages where they might serve the reader.
Not all publishers blanket their webpages with Adsense (and other) ads showing MFA arbitrageurs, bogus search engines, ringtone scammers, eBay, and others of their ilk.
On some sites, again believe it or not, Adsense ads can be an additional resource pointing to useful information.
If some publishers think that ads offend their site visitors so much, it's a wonder that those publishers subject their site visitors to the annoyance (or worse).
but i think revenue will decrease as it will show more ads in 1 banner
More low-bid advertisers might show (in the scroll-down or scroll-to-the-side displays), but CTR might go up, as the site visitor has more choices. So, it all depends on whether higher CTR offsets lower EPC (earnings per click).
If you didn't think this, if you think that more ad displays by necessity lead to lower overall revenue, then by all means, implement single-ad half banners and buttons on your pages to minimize display of the low bidders.
I don't know about you, though (and I don't recall their EPC, whether high or low), but I do know that half banners and buttons had atrociously bad CTR on my sites, and despite the supposition that only highest bid advertisers occupied those spaces, by posting those ad types I lost revenue.
I also know that link units (not disguised as navigation links, not unduly blended in so as to confuse the visitor) do fairly well on my sites, on a par with ad units. Yet link units potentially display 40-50 ads (depending on whether you show the 4 or 5 links variety, with each follow-on page showing 10 ads per page). Surely there must be many low bid advertisers among those 40-50. But there must be enough high bidders, too, because from link units, I make relatively good money.
Look at it this way: Google is testing scrollable ads to see if, not only will advertisers benefit, but also will Google, and by implication publishers, too. There is a rough correlation between Google's take and ours. If, as a whole, Google's algorithms determine an ad mix/format/presentation that yields the highest average CTR x average EPC, they benefit, and publishers do too. (Another rhetorical question: Does anybody think that Google got rich by purposely maximizing the impression counts of pennies-per-click, lowest-bid advertisers?)
As in all things, you have to find the "sweet spot," in the case of Adsense between too many ads and too few, just the right mix that maximizes ad revenues in your particular situation. Scrollable ads are potentially another tool for achieving that sweet spot.
It seems like this would be competing with Adlinks for ad inventory to display.
Maybe I'm misunderstanding how this will work.
[On a somewhat related side note, about 80% of the AdLinks units I've seen on my site today, have only been displaying the AdLinks search box. I've seldom seen that search box on my site before.]
Except that Google's motives and the publishers are not always the same. Google wants YOUR site visitors to click on THEIR (advertisers) ads and leave YOUR site even if it means they only make a penny (better than nothing to them). Whereas, as a publisher, and not an MFA, if that is all I'm going to make for a lost visitor, I'd rather they visited another page on my site (with better ads) or clicked on another (NON-GOOGLE) ad which is going to make me MORE than a penny.
The way they're going, I wouldn't se surprised if next they start displaying auto-refreshing ads which change every 3 seconds. Oh darn! Look out, now I've given them the idea. I remember a competitor back in the 90's who started doing that so they could bill advertisers for more ad impressions... obviously a last resort, as they were out of business 2 months later.
--leaving my site via a high-bid vs. low-bid ad click
as it is between
--leaving my site via an ad click vs. some other click (clicking on the back button or some other non-ad link).
On MY sites I profit from showing just the right mix of ad units and link units, with high-bid advertisers and low-bid. I have split-tested this to death, and I know what works FOR ME.
Automatic scroll would be maybe a better option.
Ticker tape ads? Can they alternate with Google's Stock Price? 8->
At least on the business sites...
P.S. I don't see great potential for this scroll idea, but at least the Google Adsense Team isn't static; it keeps trying to innovate. Let's hope they find a new killer idea!