Forum Moderators: martinibuster
For me there is no question that I will dump Adsense if revenues do not pick up. Every cent earned from G ads on my sites is testimony to their quality - I therfore take it as a real insult to be offered half what they are worth.
Personally I will leave it until the middle of next week after which I will comment out my ads and start looking for alternative revenue.
Anyway, I'd be intersted to hear if other people are sonsidering taking similar action.
My banners, my site, bye bye Google, that's simply my first step and I have several others planned after meetings and analysis all day today.
2008 is definitely going to be a different year for us and and our advertising real estate.
YPN's targeting doesn't seem to be as "smart" as Google's. It usually takes longer to get the targeting correct and sometimes I give up and remove YPN after I run out of patience.
However, once the targeting is right, the results are very impressive. This is on a very small scale with YPN, but I'm earning with one click at YPN what takes about 8 clicks with AdSense. I don't see how that could continue, but it's nice for now.
It would be nice to see some discussion over at the WW YPN forum. Maybe it would motivate the YPN rep to participate.
FarmBoy
I have increased the percentage of inventory on our site allocated to other networks, including ADSDAQ, which has been performing quite nicely of late.
jhood - could you elaborate, please? What percentage (approximately) of your bid is getting sold via Adsdaq? And what do you do with the rest - route it to AdSense?
Went from a very high income 2 years ago to one-half the numbers a year ago, now I am down to one-third and going down. Something has to give!
Ann
[adsense.blogspot.com...]
[edited by: encyclo at 2:27 am (utc) on Nov. 28, 2007]
[edit reason] fixed link [/edit]
I am adding Kontera
Be care if you place AdSense and Kontera on the same page. Kontera ads can pop up and block the view of the AdSense ads, which I believe is a violation of the AdSense terms.
Check to be sure.
That said, I tried Kontera a while back and it paid a lot less than AdSense when they were both on the same page.
I no longer have them both on the same pages because of the overlap issue I mentioned above.
I don't think you can put Kontera and YPN on the same pages.
Kontera did pay better than YPN for me.
I've also put affiliate ads in the place of some Google ads. It takes a little longer to figure out whether that will give a revenue increase, but I suspect it might.
Thanks for the feedback but I tried all the links and none of the popups covered any Google ads. Since Google allows them to be there I hardly think it worries them a whole lot. :)
I have been running TF for some years now and it almost makes as much as adsense. Would make more if I hadn't fell (for no discernable reason) in the serps which did away with a chunck of my traffic.
Ann
Active adservers:
Google
YPN
Tribal Fusion
Commission Junction
Kontera
eCPM compared to last year same time period is about -80%
Basically they continue lowering the pay until can't even pay the costs.
Hey, considering how Google is entering every segment with their products, no wonder they want to kill their competition.
I sure hope the bad karma catches up with Google.
Since AdSense revenue is a third of what they make, a mainstream news item about how they padded the third quarter could cast some doubt on their ability to meet the Q4 numbers legitimately. With the market as skittish as it is now bad news could cause a lot of investors to dump GOOG, I think I'll sell on Monday... Maybe I'll short GOOG.
Organizing a day of protest where everyone removes their ads for an entire day might work but the risk is that not enough would participate to get their attention and this would reveal our weakness if it is insufficient or poorly done.
Are there any alternatives out there that provide global ads?
I'm interested in this, too, since nearly half my visitors come from outside the US.
For now, I think I'm going to reduce the number of Adsense ads per page and replace those spots with text that promotes my own products. At this point, it wouldn't take that many extra sales to make up the difference.
Maybe I should have done this a long time ago. I like the idea of selling my own products more than I do selling space on my pages ... it just feels more real.
<conspiracy>There was a lot of talk recently of Google penalising directories selling links. Does this mean if they are reducing the publishers cut and we don't like, then by putting up alternative advertising we may fall foul of Google and at their discretion they may penalise our sites for 'dubious practices'? </conspiracy>
<paranoia>If this eCPM isn't a glitch I hate to think where it is going - we are possibly the lucky ones having more forewarning and time to prepare!</paranoia>
I've realised now that AdSense is really a dying source of revenue for my site. The year on year figures just show things going downwards and with the ever increasing deluge of crap publishers and scammers that Google allows into the system this is going to continue to fall.
The Google bubble will burst.
One interesting question will be how ranking in the Google SERPs will be affected if we remove Adsense. I know that everyone tells us that Adsense has no effect on this, but if Google is hit hard by publishers pulling out of Adsense, their policy might change...
One interesting question will be how ranking in the Google SERPs will be affected if we remove Adsense.
Hmm.
I have been running TF for some years now and it almost makes as much as adsense. Would make more if I hadn't fell (for no discernable reason) in the serps which did away with a chunck of my traffic.Ann
Does make you wonder. The one thing that has only gone up for us the last 12 years running is traffic, though at a much slower pace than web growth. Would hate to see that turn around.
If ADSDAQ can't hit the rate you specify, it defaults to whatever tags you supply. In some cases, we have it defaulting to AdSense but in others it goes to Advertising.com or other banner networks.
We also have fixed-eCPM deals with a few other networks, so we at least know how much revenue we'll get if we hit our daily traffic goals.
Every site is different but this process has gotten us through similar AdSense dips in the past. It also makes the site look "fresher" if the ads aren't all obviously from the same place.