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How many of you hit by eCPM are thinking of taking action?

And how long are you going to give it

     

surfgatinho

9:02 pm on Nov 3, 2007 (gmt 0)

10+ Year Member



Just wondering how many people who have been affected by the recent drop in eCPM are considering taking action, (i.e. removing G ads) and how long you are going to leave it before doing so.

For me there is no question that I will dump Adsense if revenues do not pick up. Every cent earned from G ads on my sites is testimony to their quality - I therfore take it as a real insult to be offered half what they are worth.

Personally I will leave it until the middle of next week after which I will comment out my ads and start looking for alternative revenue.

Anyway, I'd be intersted to hear if other people are sonsidering taking similar action.

security56

9:10 pm on Nov 3, 2007 (gmt 0)

10+ Year Member



I already did, I am lucky I also have Yahoo, So far I giving yahoo 90% of my site ads spots from 20%. Yahoo is doing great compare to how adsense was doing.

jhood

9:12 pm on Nov 3, 2007 (gmt 0)

10+ Year Member



I have increased the percentage of inventory on our site allocated to other networks, including ADSDAQ, which has been performing quite nicely of late.

HuskyPup

9:14 pm on Nov 3, 2007 (gmt 0)



My niche widget trade directory is going to be my first target since I have a new product line available from January 2008 which should derive me an extra USD 5,000.00 per week in profits.

My banners, my site, bye bye Google, that's simply my first step and I have several others planned after meetings and analysis all day today.

2008 is definitely going to be a different year for us and and our advertising real estate.

Scurramunga

11:16 pm on Nov 3, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



I am am looking at other options including shopzilla beta and affiliates specific to my niche.

andrewshim

11:54 pm on Nov 3, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Already have. Some sites have stopped running Adsense. Started doing this months ago because it's suicide to depend on Google so much. The eCPM sinkhole only confirms I am on the right track. Live by Google, die by Google.

farmboy

12:09 am on Nov 4, 2007 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



As I posted previously in another thread, I started giving up some AdSense slots to YPN several days ago.

YPN's targeting doesn't seem to be as "smart" as Google's. It usually takes longer to get the targeting correct and sometimes I give up and remove YPN after I run out of patience.

However, once the targeting is right, the results are very impressive. This is on a very small scale with YPN, but I'm earning with one click at YPN what takes about 8 clicks with AdSense. I don't see how that could continue, but it's nice for now.

It would be nice to see some discussion over at the WW YPN forum. Maybe it would motivate the YPN rep to participate.

FarmBoy

farmboy

12:20 am on Nov 4, 2007 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Speaking of the YPN forum - [webmasterworld.com...]

FarmBoy

Content_ed

12:25 am on Nov 4, 2007 (gmt 0)

5+ Year Member



Applied to YPN earlier this week, haven't heard back yet:-)

Simply reducing page views in Adsense for the time being. Since November earnings are still on 2007 tax year, the loss is at a discount.

loudspeaker

12:25 am on Nov 4, 2007 (gmt 0)

5+ Year Member



I have increased the percentage of inventory on our site allocated to other networks, including ADSDAQ, which has been performing quite nicely of late.

jhood - could you elaborate, please? What percentage (approximately) of your bid is getting sold via Adsdaq? And what do you do with the rest - route it to AdSense?

ann

1:31 am on Nov 4, 2007 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



right now I am adding Kontera to a few pages. Note to self...check Yahoo to see if kontera is allowed with it. I am doing this slowly to see what is the best fit for my pages. Still 99% Google but that will be changing on a gradual basis.

Went from a very high income 2 years ago to one-half the numbers a year ago, now I am down to one-third and going down. Something has to give!

Ann

OnlyToday

1:40 am on Nov 4, 2007 (gmt 0)

5+ Year Member



Being banned from AdSense is a lot less scary than it was a few weeks ago. I'll be collecting a list of the AdSense advertisers that appear on my site. I have a screenshot bot (HTML2JPG) that will allow me to be very methodical about it.

I'm not doing anything rash, just making my lists...

Scurramunga

1:49 am on Nov 4, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Why not submit your story to the Adsense Story Competition. Let them know how you feel.

[adsense.blogspot.com...]

[edited by: encyclo at 2:27 am (utc) on Nov. 28, 2007]
[edit reason] fixed link [/edit]

ken_b

2:33 am on Nov 4, 2007 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I am adding Kontera

Be care if you place AdSense and Kontera on the same page. Kontera ads can pop up and block the view of the AdSense ads, which I believe is a violation of the AdSense terms.

Check to be sure.

That said, I tried Kontera a while back and it paid a lot less than AdSense when they were both on the same page.

I no longer have them both on the same pages because of the overlap issue I mentioned above.

I don't think you can put Kontera and YPN on the same pages.

Kontera did pay better than YPN for me.

farmboy

4:00 am on Nov 4, 2007 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



Why not submit your story to the Adsense Story Competition. Let them know how you feel.

LOL. I doubt any non-positive stories will qualify.

And on that topic, don't the people who submit realize that if/when AdSense goes public with their story the vultures are going to pounce and copy?

FarmBoy

btas2

4:11 am on Nov 4, 2007 (gmt 0)

10+ Year Member



I've put Yahoo back on some pages. Fewer clicks but they pay better and the bottom line is I'm now making more from the Yahoo ads then the current AsSense ads. Yahoo targeting isn't great and I don't think they have as good a range of advertisers as Google does, but if my readers want to click on them (and it seems some do), then that's fine with me.

I've also put affiliate ads in the place of some Google ads. It takes a little longer to figure out whether that will give a revenue increase, but I suspect it might.

ann

4:30 am on Nov 4, 2007 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Ken_B,

Thanks for the feedback but I tried all the links and none of the popups covered any Google ads. Since Google allows them to be there I hardly think it worries them a whole lot. :)

I have been running TF for some years now and it almost makes as much as adsense. Would make more if I hadn't fell (for no discernable reason) in the serps which did away with a chunck of my traffic.

Ann

Active adservers:
Google
YPN
Tribal Fusion
Commission Junction
Kontera

surfgatinho

9:03 am on Nov 4, 2007 (gmt 0)

10+ Year Member



$26 yesterday cf $70 3 weeks ago. Not worth defacing my site with G ads for this kind of money.
Am starting replacing today!

proxx

10:53 am on Nov 4, 2007 (gmt 0)

10+ Year Member



Adsense is raping me as well.

eCPM compared to last year same time period is about -80%

Basically they continue lowering the pay until can't even pay the costs.

Hey, considering how Google is entering every segment with their products, no wonder they want to kill their competition.

I sure hope the bad karma catches up with Google.

HarryM

11:42 am on Nov 4, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I live in the UK, and my sites have a global audience. I would like to consider alternatives, especially as the low US Dollar means the real income has fallen considerably. However I don't know of anything I could change to. Are there any alternatives out there that provide global ads?

icedowl

11:56 am on Nov 4, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have made preparations to take action if need be by setting up color schemes in my YPN account that work with my main site. I can have them up and running within 20 minutes should I have to take that course of action. Honestly I'd rather not have to do that.

OnlyToday

12:16 pm on Nov 4, 2007 (gmt 0)

5+ Year Member



If there are sufficient defections Google will relent but this will take time. Certainly they have enough cash to hold out forever but their reality will be their fourth quarter earnings figure. If they miss estimates their stock will take a big hit and there's a lot of speculative money fluffing up that 700 share price. For the time being they still have all that money that they're ripping from us.

Since AdSense revenue is a third of what they make, a mainstream news item about how they padded the third quarter could cast some doubt on their ability to meet the Q4 numbers legitimately. With the market as skittish as it is now bad news could cause a lot of investors to dump GOOG, I think I'll sell on Monday... Maybe I'll short GOOG.

Organizing a day of protest where everyone removes their ads for an entire day might work but the risk is that not enough would participate to get their attention and this would reveal our weakness if it is insufficient or poorly done.

Forest Dweller

12:20 pm on Nov 4, 2007 (gmt 0)

5+ Year Member



Are there any alternatives out there that provide global ads?

I'm interested in this, too, since nearly half my visitors come from outside the US.

For now, I think I'm going to reduce the number of Adsense ads per page and replace those spots with text that promotes my own products. At this point, it wouldn't take that many extra sales to make up the difference.

Maybe I should have done this a long time ago. I like the idea of selling my own products more than I do selling space on my pages ... it just feels more real.

surfgatinho

12:29 pm on Nov 4, 2007 (gmt 0)

10+ Year Member



This whole thing has got me very worried. Google own the internet. They have a virtual monopoly in the sense that WallMart and Tescos in the UK do (but more so). I've seen what these retailers do to their suppliers - get them to the point where their business model relies on them and then take a big dump on them.

<conspiracy>There was a lot of talk recently of Google penalising directories selling links. Does this mean if they are reducing the publishers cut and we don't like, then by putting up alternative advertising we may fall foul of Google and at their discretion they may penalise our sites for 'dubious practices'? </conspiracy>

<paranoia>If this eCPM isn't a glitch I hate to think where it is going - we are possibly the lucky ones having more forewarning and time to prepare!</paranoia>

frakilk

1:54 pm on Nov 4, 2007 (gmt 0)

5+ Year Member



If I had access to YPN I would be right on it. Unfortunately us Europeans don't have that luxury yet.

I've realised now that AdSense is really a dying source of revenue for my site. The year on year figures just show things going downwards and with the ever increasing deluge of crap publishers and scammers that Google allows into the system this is going to continue to fall.

The Google bubble will burst.

JamesR3

2:16 pm on Nov 4, 2007 (gmt 0)

10+ Year Member



I'll start testing YPN by Monday. Revenue down over 35% at this point, despite healthy traffic. I'll post details in [webmasterworld.com...] to keep it all in one place.

zett

2:23 pm on Nov 4, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Absolutely second what fraklik says. I'd be running YPN by now if they only would get their act together. Or maybe Adcenter. But that is even more out-of-the-world for me.

One interesting question will be how ranking in the Google SERPs will be affected if we remove Adsense. I know that everyone tells us that Adsense has no effect on this, but if Google is hit hard by publishers pulling out of Adsense, their policy might change...

Content_ed

2:42 pm on Nov 4, 2007 (gmt 0)

5+ Year Member



One interesting question will be how ranking in the Google SERPs will be affected if we remove Adsense.

Hmm.

I have been running TF for some years now and it almost makes as much as adsense. Would make more if I hadn't fell (for no discernable reason) in the serps which did away with a chunck of my traffic.

Ann

Does make you wonder. The one thing that has only gone up for us the last 12 years running is traffic, though at a much slower pace than web growth. Would hate to see that turn around.

JamesR3

2:55 pm on Nov 4, 2007 (gmt 0)

10+ Year Member



A list of AdSense alternatives with comments would be great. Having been 100% Google-loyal to this point, I know nothing about the alternatives. I've heard the comment thatn YPN has better CPC, poorer CTR. Comments like that about other services, with info about which verticals they perform better for, and other misc. info, would be most helpful.

jhood

3:31 pm on Nov 4, 2007 (gmt 0)

10+ Year Member



Loudspeaker, it varies by day but ADSDAQ is serving more than half of some categories. The good thing about ADSDAQ is that you can specify a floor -- a minimum eCPM.

If ADSDAQ can't hit the rate you specify, it defaults to whatever tags you supply. In some cases, we have it defaulting to AdSense but in others it goes to Advertising.com or other banner networks.

We also have fixed-eCPM deals with a few other networks, so we at least know how much revenue we'll get if we hit our daily traffic goals.

Every site is different but this process has gotten us through similar AdSense dips in the past. It also makes the site look "fresher" if the ads aren't all obviously from the same place.

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