How many of you hit by eCPM are thinking of taking action?

And how long are you going to give it

[surfgatinho]

Just wondering how many people who have been affected by the recent drop in eCPM are considering taking action, (i.e. removing G ads) and how long you are going to leave it before doing so.

For me there is no question that I will dump Adsense if revenues do not pick up. Every cent earned from G ads on my sites is testimony to their quality - I therfore take it as a real insult to be offered half what they are worth.

Personally I will leave it until the middle of next week after which I will comment out my ads and start looking for alternative revenue.

Anyway, I'd be intersted to hear if other people are sonsidering taking similar action.

[Hobbs]

I find it confusing to say the least that Y! and MS are going tit-for-tat with Google on maps, index size, free analytics, etc. but don't want to touch what really matters, which is the full extent of Adsense, including offering contextual ads to publishers outside of US

So did I, then after thinking about it more, it is all in the contextual and relevance, if Y! & M$ were able to know what your pages are about as Google does, they would have been able to compete better in the Search market as well as offer a solid contextual PPC service, both companies are far behind in their contextual maturity, and you needn't look far to see the YPN targeting complaints, if they had it they would flaunt it.

Then the going international bit, they will as soon as they have enough advertisers interested, you see, advertisers are not interested in your ad network if the conversion ratio is dismal, and how can there be any good conversion when you fail to pin the tail every time your algo tries to figure what the pages are about, a chicken and egg case but it boils down to the search algo in the end.

What I still don't understand is what is Yahoo's & Microsoft's excuse, and how come their top management and investors are not rolling heads and getting things done?

[HuskyPup]

Then the going international bit, they will as soon as they have enough advertisers interested

Interestingly for my widget products Yahoo! targets extremely well in the UK and I know for a fact one of my major UK distributors has far greater success with Yahoo! than AdSense.

Is this because they only show 3 Premium results and 8 RHS results on each page with no "More Sponsored Links »" as with Google?

I don't know the answer however the conversion rate on Yahoo! is superior for my widgets.

The same promotional text is used for both networks.

[Hobbs]

There's a searchenginejournal article titled "Earnings Reports Comparison" for Q3 2006 worth reading.