Forum Moderators: martinibuster
ASA seems to be implying that no glitch exists. But, given that multiple people are are reporting a similar, and substantial, CPM decrease, SOMETHING is going on. How is your CPM this week as compared to last month? If down, does it vary across channels, or it is evenly down?
Today is rocking along!
I hope to be able to post the same thing soon, but right now... today is not rocking along. My loss is in hundreds daily for several weeks now.
Things are still down for me. We're not talking a dollar a day, we're talking X,000 per month DOWN.
Ditto!
CTR took a huge nose dive today. Is anyone sure that all clicks are being properly accounted for? I'm certainly not and I'm losing my trust that the stats are correct
I hope you're wrong. This prompted me to look at a comparison I had previously made between October and the last "reasonable" month which was July.
These are all October versus July:
Page Impressions: 105.11%
CTR: 65% [that's the killer]
eCPM: 63.3% [almost exclusively a result of CTR]
EPC: 98% [nothing to slash wrists over and modest impact on eCPM]
In fact for a great number of months the only seriously adverse downturn for me has been CTR. Of course eCPM drops as a consequence.
Does anyone know if Google Analytic data is made available to advertisers? Stuff like site wide bounce rates etc.
I'm going to investigate some curious co-incidences which will take me considerable time.
IanCP, I sure hope that I am wrong and that it's only a delay and that they're simply stuck. Got my fingers crossed
What I omitted to mention was that while overall CTR was 65% of July, one smaller site [previously regarded as the poor relative] in the aggregate figures maintained its CTR number making the rest of sites [October] really about 45 - 50% of July. That's where it really hurts.
Now I added Analytics to that smaller site on 19th October. Since then there has been a steady erosion of CTR continuing through to today [4th October must be an abberation].
1 Oct - 4.76%
2 Oct - 3.98%
3 Oct - 4.62%
4 Oct - 2.26%
5 Oct - 3.86%
6 Oct - 4.95%
7 Oct - 5.21%
25 Oct - 3.70%
26 Oct - 3.65%
27 Oct - 3.49%
28 Oct - 4.10%
29 Oct - 2.83%
30 Oct - 3.34%
31 Oct - 2.82%
November follows along with the last three days of October.
[ADDED]
1 Nov - 2.87%
2 Nov - 2.50%
3 Nov - 2.68%
4 Nov - 2.93%
5 Nov - 3.70%
[edited by: IanCP at 6:22 am (utc) on Nov. 6, 2007]
Now I added Analytics to that smaller site on 19th October.
People started having problems on October 20th, I can only see a coincidence with you adding Analytics at about the same time.
I just noticed a search channel - 4 clicks and not a cent, and I certainly did not click on these (or any other) of my AdSense adverts.
Maybe Google is getting "too clever" in click fraud and making mistakes
Clicks and no payment
Out of interest, is this affecting people with lots of sites, or one or two large sites
Single large site, 60% ecpm drop, $X,000/mo loss, traffic/costs are growing...
I'm getting automated emails and suggestion to follow optimization but they are not ready to accept problem
Could you even imagine it being any other way?
Out of interest, is this affecting people with lots of sites, or one or two large sites? We have one large site which runs adsense to the tune of several thousand $ per month, and haven't noticed any down-turn at all...
One large site, also several thousand monthly loss.
Could you even imagine it being any other way?
Lets see
1. all the sites drop at once
2. rep says we arent smartpriced
3. impossible that thousands of clicks a day across several large sites all dropped by the same epc payout percentage via natural bid flux
4. no change in traffic or sources
5. no change in ad positioning or placement
6. rep says we have quality sites with great metrics for advertisers
hmm, geeze if this isnt a money grab then you tell me what it is cause we are certainly mushrooms it would seem.
one or two large sites?
One medium site, always over $2K/month until our recent troubles. eCPM down around 20% despite massive pruning of lower eCPM channels, CTR unchanged.
On the bright side, Monday was our highest traffic day from Google search this fall, and widget sales have been doing great since we dropped Adsense from a whole body of pages that are only peripherally related to our core business. Too short an experiment to tell, but it may be that some "I got to buy something" surfers are exploring our site further rather than leaving through ads.
Sure they not my sites you're talking about? :-)
To experiment with for 24 hours I've removed my leaderboard from 90% of my pages from core sites all of which still have an AdLinks therefore it will be interesting to see what happens.
Then for the next 24 hours I'm going to replace the AdLinks and put the leaderboard back.
Hey ho...no more to lose!
Perhaps they are targeting individuals who are earning xx,000.00 per month and taking them all down a notch?
