Forum Moderators: martinibuster
As others are reporting, I too have seen a significant drop in eCPM/earnings (~30%)Since Friday, Oct 19th.
Sorry if I misled you, I meant 30% for the month, not for the last couple days. Yesterday was actually our best day of October, despite the reporting oddities. Came in just a dollar or two below last year's average for October. But I've been busy de-constructing our custom channels all week, trying to make sure that pages that wouldn't need EXACTLY the same ads don't end up in the same custom channel, in case channels are being used in the ad targetting algo.
- For us, custom channels are not reporting correctly. For some sites, I purchase traffic through adwords. I know I am paying for traffic, however, it being reported as no impressions.
- URL channels are ok.
- Our ECPM went down by a third starting on Oct. 21st.
I have emailed Google Adsense.
It's as if ad units aren't being recognised as part of a channel. Perhaps it's all linked to this new 'easy editing feature' being introduced?
Perhaps it's all linked to this new 'easy editing feature' being introduced?
Google denies it. The new feature hasn't been introduced, its rep said a day or two ago. (See other thread for quote.)
We still don't know if Google itself is collecting all the correct data at the 'Plex, but just misreporting it in our control panels, do we?
That's the $64,000 Question. (Who cares if the channels are off as long as the total income doesn't fall?)
It'd be nice of Google to actually make a statement on this subject, wouldn't it, instead of leaving us hanging, wondering if we're losing money every day due to a mistake for which we bear no responsibility?
I hope they fix it faster than Canon fixes its Mark III autofocus problem...
p/g
Add to that the California disaster (see IncrediBill's thread), the World Series, and other noisy distractions, and you have a whole other set of possibilities.
The usual Google-is-robbing-us conspiracy theories have all been posted before, and as before, are baseless. It's no fun having an income decline, but most of us have been through that before. Sometimes things come back.
Add to that the California disaster (see IncrediBill's thread), the World Series, and other noisy distractions, and you have a whole other set of possibilities.The usual Google-is-robbing-us conspiracy theories have all been posted before, and as before, are baseless.
In general, I think the theories of California fires, World Series games, etc. having a significant impact on AdSense earnings is equally baseless.
The majority of people in California, not to mention the rest of the country and the rest of the world, are continuing on with their lives basically as normal.
FarmBoy
I don't know, my channels are showing a total that is about 1/10 of what the aggregates stat shows.
But maybe the fix just has to roll out across all the publishers over time.
My point is more that the total possibilities that might effect imps and ecpm are 'way beyond this reporting snafu.
Now I'm just wishing for a click dump. Today's been pitiful.
Their distributed computing system probably adds some additional challenges when they need to propagate software changes.
When I manually add up the channels, the eCPM is 50% higher than reported in the aggregate number, and there is a large number of "mystery" impressions attributed to the root domain (20% additional)... but I have no ads without a channel definition.
FarmBoy
A couple of times yesterday, if I requested the stats for the entire month of October-to-date, the stats including channels seemed to be current and reporting correctly except for a few channels I have created this week - they were not to be found.
Does anyone think it would be wise to not create new channels while this mess is being corrected in order to avoid the possibility of having to go back and create them again after things settle down?
FarmBoy
I'm wondering if we might lose some channel data in the process. My aggregate numbers look fine, but channel numbers are way off for today and still for a few days ago. So while the channel list appears complete, a lot of the channel data is missing. Hopefully they'll get the missing data plugged in the proper channels.
