Forum Moderators: martinibuster
Since June 8th my EPC has dropped 14.39%, my eCPM by 12.21% and comparing Monday 4th v Monday 11th my earnings were down 24.63% with the same number of clicks.
This is a bit too co-incidental for my way of thinking.
No my trade is not on holiday this is a 12 month of the year business generally with few fluctuations.
Yes there seem to be plenty of quality advertisers however I am now seeing a lot of "directory type" sites in AdLinks and they were never there before and checking through the SERPs advertising they are cropping up in the first few pages.
Certainly something significant is happening so far as my sites are concerned and if I have a few more days of this then I shall remove my AdLinks to see if that stops the rot.
Is anyone else seeing similar.
It's almost entirely a cost per click issue. Google needs to be billing advertisers more and more each month as their network becomes a more important advertising location.
This cycle will keep repeating as AS is biding network and not like TF where your income remains on same level or go up as traffic increases.
[webmasterworld.com...]
or are referring to a longer-term reduction?
I have twice as many fleas in the flea cage than I had going into this shouting match. I knew it was much ado about nothing with all it's sound and fury!
I wish they would get off it and help out the publishers. I thought it was just going to be a bumpy ride but this isn't even a ride. The new fleas (same ad companies) just meant a lot more work.
Ann
Besides the fleas that Ann mentions - Google has done nothing about the MFA sites who aren't using Adwords.
I've been searching for content theives by search for snippets from my pages.
Nearly every search brings up 3-5 MFA sites with 2-3 ad blocks at the top with fake search results containing snippets. I'd bet there are 10 MFA sites for every real content site out there.
I'd love to DMCA these guys but I guess the 'fair use' theory prevents me from being able to do it.
I knew it was much ado about nothing with all it's sound and fury!
Sadly, this has become a familiar story where Adsense is concerned.
[edited by: Scurramunga at 1:46 pm (utc) on June 15, 2007]
Still pinching myself!
(general appeal website, free graphics downloads)
[edited by: Khensu at 4:58 pm (utc) on June 15, 2007]
All eCPM jumped to double digits and the top page to triple.
This is bizarre!
Ok, so only a few people have posted but we have either huge falls, equilibrium or huge gains and all from experienced well-seasoned AdSensers.
The last time I received a smack like this was May 5th 2005 and, to be honest, I still really have never understood what that was about other than I was increasing my AdSense earnings rapidly.
I feel at some point that Google is going to have to become more transparent since, no matter how good the program is and its pros and cons, after occurrences/wild swings such as this week, it matters not whether one has won or lost since both sides are saying "Errr, what did I or didn't I do for this loss/bonus?", tell us why such things have happened before we lose faith in your product.
Selling ads direct is not easy however if this were to happen a few more times I'll bet that some will be looking at that option.
For what its worth My EPC is up, my ctr is up and very solidly over 1st of month to now and still rising across 15 sites. Its been very steady and actually rising overall for 4 years in october.
Never normally varies more than 10 percent up ur down. 15 days of this month are avaraging 35 to 40 percent up as far as income goes.
All real sites built to share info about 7 years ago and no bought traffic. Never updated either. Traffic has been largely unchanged in the last 6 years either. My filter was emptied about the 5th and is almost full again already. All the old players are still there but using adwords/other. Maybe the ones that are seeing drops are not keeping the filter up to date?
Today, however, all of sudden everything looks like it's on the rebound. I've almost earned the total for my entire day yesterday already. For one topic, my ecpm is back to normal and in another it's through the roof. I'm hoping this is truly a recovery and not just a blip in a continuing free fall.
At the moment we are looking at our stats, shaking our heads and asking 'what have we done to deserve this?'
You may have noticed I have not mentioned whether I'm talking of earnings going up or down. That's because it doesn't matter. Eventually it's going to smooth out again - or not. As publishers we can optimize, track down our hotspots, do the best we can. But in the end we have to accept - its not us who's driving this thing.
Yep, just about the same place we are! We gave them the benefit of the doubt since February and still no detectable improvement even after this supposed MFA extermination. We are now down over 60% from ANY month last year, so tomorrow it will be adios to G. We were accepted into two other PPC programs immediately, so we will be converting over the pages that are not producing (most of them) on G starting tomorrow. It's a pain in the butt, and in general G had been really good to us over the last couple years, but it just is not working out any more.
Coming to Domain Advertising services such as SEDO - EPC is down from 0.104 to 0.053 this month :-)
Also, some Advertisers will be tempted to try Panama, but I am not very satisifed with their targeting and I believe Google will remain in control, atleast for few more quarters.
Don't ask me why or how. Could be any number of reasons or a combination thereof.
No guarantee this will continue through the week let alone forever. EPC was once this high for a while, then dropped. But the rise this time was not gradual; it just went up like a rocket.
Many of the same advertisers as before, but many are gone, too, presumably cut by Google in Purge 1.0.
p/g
I suspect as has been mentioned several times on this board by myself and several others this year that those who have converting traffic and those who do not will be clearly defined over this year.
We are without a doubt being targetted by advertisers who can more easily see that our properties and inventory convert and the trend is showing no signs of stopping. We actually are approaching december 2003 epc levels but now we have 20 times the traffic:)
I have no idea but definitely went up in 2 two steps this month to eCPMs harking back to 2-3 years ago. Sadly, I have no idea why or how long it will last or how to keep it at that level, but it stands out.
I'd love to DMCA these guys but I guess the 'fair use' theory prevents me from being able to do it.
Don't sell yourself short. There's a lot of misinformation out there about "fair use" by people who have never read what the copyright office has to say about it but want the term to be in their favor when they go around stealing content.
FarmBoy
Something interesting I've noted and that I can add to the long list of AS anomalies I'll never have enough information to understand... Historically speaking, I've always had a strong eCPM on weekends, much stronger than I see during the week. Ditto for holidays. I've charted an average 20% increase in eCPM on those days as opposed to weekdays. The reduction in traffic I see during weekends, advertisers turning their campaigns on and off, etc.. all of this contributes to eCPM movement, yet I'm convinced something else has been at work here too. Some of the weekend spikes I used to see were that significant. In the past, my weekend earnings have remained consistent with my weekday earnings, in spite of much less traffic. This month I've seen a reversal of that long-time trend and now weekend eCPM is falling to less than weekday eCPM. I'm sure it means squat but since I had nothing better to contribute to this thread I thought I'd throw it out there.
With all the ups and downs this month has seen (the most volatile yet), I'm still on pace to match my recent monthly average earnings. The road I'm taking to get there is quite a bit different than the road I took last month, but the bottom line is going to be, looks like it's going to be, the same.
I've been really patient, reserving judgement on Google with their attempt at a purge of Arb/MFA. I'm hoping the ship is entering the port here. I figure my earnings ought to be double what they've averaged over the past 2 years if the bad element is eliminated from AS/AW. We'll see.
8-21 June compared to:
1-7 June: -15.18%
All 2007: - 7.63%
Interestingly my CTR is also down 6.36% compared to all year metrics.
What is more disturbing is that compared to the same period 2006:
eCPM -32.3%
CTR -24.29%
Visitor numbers up, page impressions up.
How long before I start paying Google?
Has the AdSense novelty factor for Joe Surfer worn off after 4 years?
Our B&M businesses are doing fine, in fact, extremely well and we are seeing a record number of enquiries and large contract order placements.
I'm going to throw in this question:
My widgets do not lend themselves to courier/parcel delivery services simply because of their bulk and weight, I guess there are many products like this, is it possible that Joe Surfer is now beginning to realise that the Internet cannot economically and efficiently supply such widgets unless bought in commercial bulk quantities and possibly, for my widgets, many only research the products and now not bother clicking since they know, or have been told, it's not practical?
Therefore when they see a Google Ad for a possible supplier 500-1,000 miles away they just don't bother?
It's only an educated guess but maybe plausible?
Either Google has some serious reporting issues going on, or they're keeping most of the money for themselves.
I usually get between .06 and .14 per click, today, it's less than .02.
When, when, when are they going to come clean and fix this nonsense? The up-down cycle is like living with an abusive spouse. It ain't pretty.
-CPC way up for some, way down for others
-Very bad targetting (for the first time in
3 years for me)
-Very slow website and site diagnostics not working
-The recent arbitrage measures
What's next?
Chapman-
