Forum Moderators: martinibuster
Since June 8th my EPC has dropped 14.39%, my eCPM by 12.21% and comparing Monday 4th v Monday 11th my earnings were down 24.63% with the same number of clicks.
This is a bit too co-incidental for my way of thinking.
No my trade is not on holiday this is a 12 month of the year business generally with few fluctuations.
Yes there seem to be plenty of quality advertisers however I am now seeing a lot of "directory type" sites in AdLinks and they were never there before and checking through the SERPs advertising they are cropping up in the first few pages.
Certainly something significant is happening so far as my sites are concerned and if I have a few more days of this then I shall remove my AdLinks to see if that stops the rot.
Is anyone else seeing similar.
[edited by: Scurramunga at 11:00 pm (utc) on June 12, 2007]
EPC is improving after a slight decline when google had to reshuffle the ads on my site.
CTR is down about 10 pct I think because the regular adwords folks don't write copy that is as good as the arb folks. Although I also moved a few ads out of the hotspot so as to be a better adsense citizen.
Obviously we've already contacted AdSense to ascertain if there are any issues at their end meanwhile we are creating a direct ad campaign to our global subscriber base.
And after the first seven days of June the new regime looked so promising...oh dear!
So how did the actual EPC (not eCPM) for 12th June fare in comparison?
8-11 June : -26.05%
1-11 June : -32.69%
1-7 June : -34.60%
All May : - 28.17%
All 2007 : -28.68%
I don't know about anyone else but that seems a pretty dramatic reduction.
Interestingly I am also seeing duplicate ads on my sites which I never recall having done so before.
This is what we asked for so just ride it out!
Ann
And it's just beginning!
You're reckoning it's a June 1st/8th fallout too?
This would be extremely strange for my industry since we've had very, very little MFA/ARB stuff.
I'm hoping the AdSense team come back to me asap with an explanation of some kind, doubtful but one never knows!
The best money is in that direction
getting a feeling you are neither Husky nor a Pup!
Something's gone awry for me, heaven's knows what, and I hope the issue is resolved pretty quick since if it were to spread to other publishers this thread will become very long!
You really don't think you can predate a Google event with the small amount of Intel we get from them.
Me? I'm ready for a happening and we should all just gear up (or down) and wait the storm out.
Ann
Summer is always slow anyway. I've been lax about keeping the MFA/directory sites out of the filter because I got sick of it and am concentrating on our main business.
However, there is the possibility that our two month experiment with the PPA Beta has bitten us on the behind. While miserable PPA sell-through doesn't impact the EPC displayed for the account, it's possible that it does impact the quality score for the site in some way.
I finally removed all our PPA ads last week so we'll see if there's any difference. Yesterday was our best day of June so far, just about the June 2006 average.
Friday was great
Saturday was below average
Sunday the best day of the year so far
Monday just under Sunday
Yesterday was a disaster.
Today's already done better than the last three put together, but my stats have been stuck for over an hour.
But that's the nature of the roller coaster we hopped on. Me, I throw my arms up and scream. It's all you can do.
For many topics, summer is traditionally slow. You can see that here at Webmaster World, where the forums seem to be less active than they were even a few weeks ago.
I think it's just bumpy. This is my peak season, and:
I too think it's just bumpy. This is my OFF season, and:
Friday was greatFriday was horrible!
Saturday was below averageSaturday was above average.
Sunday the best day of the year so farSunday the worst day of the year so far!
Monday just under SundayMonday was about average.
Yesterday was a disaster.Yesterday was great.
Today's already done better than the last three put together,
Seeing the same here as well!
Chapman
[edited by: Chapman at 2:46 pm (utc) on June 13, 2007]
Ann
One of us must be in Bizarro World, Chapman, but I'm not sure which...
"Bizarro World"... I use that phrase quite a bit. In any event, I'm sure it's me... usually is!
Chapman
[edited by: HBird at 6:14 pm (utc) on June 14, 2007]
Which dial did they twist this time?
We've been getting the duplicate ads for almost a year, and we told G then, (especially since it used to be somewhere in the TOS that you sould not display identical ads on the same page, and THEY were causing it) but to no avail. It seemed to start when we started using google-ad-region. I'm guessing you're using it too. We just started removing the extra ad blocks since they were obviously redundant and seldom got any additional clicks.
I had one interesting observation the last couple days. Our earnings have been down since Feb right around the time we started noticing something new. Seemed that ads on all pages account-wide or at least site-wide were leaning towards two particular sub-topics. These two topics were those, which in our channel level reports had the overall highest CPM compared to other pages, but are in a relatively narrow topic which does not necessarily appeal to most of the rest of our site. However while the ads did very well CPM-wise, by virtue of either high CTR or high PPC, ON the pages where they were APPROPRIATE, they did NOT do so well on the rest of the site. Since they were not applicable to the other pages, they tended not to get clicked. More of them were of the lower PPC variety, so even when they were clicked, they tended to lower the overal CPM of the pages they were now on inappropriately.
For example, say the site was about all different power tools (our actual case couldn't be further from that topic), with a single page on various jackhammer bits, and another single page on electric screwdrivers. Ads for electric screwdrivers get a nice 35% CTR on their page and jackhammer bits get a lower CTR but since they have a much higher PPC still get a very nice CPM for on their page. The electric screwdriver page, in this example, is our most popular entry point and a #1 for it's keyword phrase on G, but has a relatively low PPC of only .10. But, becasue of the high CTR we wind up with a hefty $35.00 CPM there. The jackhammer bits page is relatively low traffic, but has a decent CTR and a very nice $1.50 PPC, so it winds up with probably a CPM of $85.00. Yet when those same ads start bombarding the radial saw pages, the electric drill pages and even the precision lathe pages, they get relatively no interest and the CPM on those pages has dropped below $2.00 due to the much lower average CTR. Our overall CPM, PPC and Overall earnings dropped to about 1/2.
Then just the other day I decided to try removing the ads just from those two offending pages, totally. It only took about 12 hours and suddenly all the ads went back to the way they used to be a year ago in happier times and our CPM and PPC skyrocketed almost back to the previous levels! I've replaced the ads now (they were rather lucrative in themselves) to see what happens.
I'm begining to think there has been a new flawed algorithm added with good intentions, but bad results, that is doing this and is causing a lot of advertisers earnings to fall. Perhaps it works very well for some types of sites (perhaps ones where the entire site is very focused and ads are interchangable across all topics), but not for slightly more diverse sites like ours, where visitors viewing one part of the site are not interested in ads from another part!
google-ad-region
I'm not familiar with this?
This, however, does not explain the PI metrics appearing normal the rest of the week!
Could there have been so many advertisers not keeping their accounts up-to-date all at the same time?
clicks, traffic remains the same. but the revenues are going down about %50-60
im thinking to use some other ad network, are many people thinking to do the same?
