Welcome to WebmasterWorld Guest from 22.214.171.124
As of today, my June eCPM is almost exactly the same as last year's for June 1-7, with a slightly lower EPC but a slightly higher clickthrough rate.
Overall site traffic: up 10%
Page views with Adsense: unchanged
Ads shown: down 5% (a direct result of the reduction of ad blocks per page)
EPC: down 25%
CTR: down 15%
Revenue: significantly down
No good surprises, no bad surprises, just what Yogi Berra would have called "deja vu all over again."
Yeah, no surprises, especially no good surprises.
If my EPC goes any lower I'll have to start paying Google every time someone clicks on an ad on my site.
Farmboy, don't do it! Paying Google for Adsense clicks would create a whole new kind of click arb. Google would probably punish you with a reverse ban, forcing you to put more and more sites on the web!
Just think, it could be followed by reverse quality scores, reverse page rank, Google sending you e-mails complaining about ad targetting and quality. Next thing you know, you'll be writing them to suspend their account!