It's June 1st: Any Noticeable Changes in AdSense Earnings?

[MikeNoLastName]

Does this mean the MAJORITY of WebmasterWorld posters were killed off by the Adsense June 1 crack-down. So Sad. Ce La Vie!

[inactivist]

Caution as in shutting down the shady operators slowly while continuing to frustrate the publishers who play by the rules and would likely be long-term business partners?

Why couldn't caution be the other way around?

Caution as in being a publicly traded company and not doing anything that might create a 'surprise' when the next financial results are reported... :D

I agree that this is not ideal for publishers, but the reality of the situation is that the AdWords side pays the bills, so they are going to get the majority of the 'love', if you know what I mean. Seems like every time I go over to the AdWords forum here on WebmasterWorld, I see an active presence from AdWordsAdvisor asking for a list of features users would like to see.

I've wondered why I don't see a similar active presence here on the AdSense forum asking us for our wish lists. Oh, wait, I answered my own question already!

[europeforvisitors]

Caution as in being a publicly traded company and not doing anything that might create a 'surprise' when the next financial results are reported... :D

Or maybe caution as in not being too quick to implement an automated account-whacker that might kill the good guys along with the bad.

Webmaster World members often bitch that Google makes changes without adequate testing beforehand. People, you can't have it both ways. :-)

[zett]

On my sites, I am seeing a dramatic reduction of site targeted ads. Back in February and March, I saw a significant share (well, up to 2% of all ads) coming from site targetting, and I was happy with the eCPM coming from these ads. But the share of CPM ads went down in April and May to below 0.5%, and now, in June, it's hardly measurable any longer (below 0.05%).

The final reduction can be pin-pointed to 30/05 where apparently some advertisers stopped their CPM campaigns. Which leads me to the conclusion that it must have been mostly MFAs using CPM campaigns (which many of us always suspected).

[inactivist]

On my sites, I am seeing a dramatic reduction of site targeted ads.

Same result here - seeing far fewer CPM / site targeted ads... interesting point. I'll keep watching it.

[jenkers]

hmmm - its very early days but my CTR is down somewhat. Which I guess could be expected if the MFA sites were writing compelling ads.
The (possibly) worrying part is that my eCPM has fallen by a (much) greater % than the CTR. Could it be that on some sites the MFA's were propping up eCPM rather than running it down?

[Hobbs]

Up and down reports is not telling us much, I am not experiencing anything abnormal so far

The bottom line (total earnings) is what matters, but to gauge an effect for the cleanup I think the main indicator to monitor is your earnings per click EPC over a longer period than just few days.

I also think Google will be doing a SmartPricing reset when they think they have cleared enough MFA to give their system a chance to build upon fresh unbiased data, and to decide if it is in the network's interest to continue what they are doing right now, so a routine maintenance is in the cards.

[DamonHD]

CPM has consistently (for at least a couple of months!) been about 1% of my AS revenue and with an eCPM comparable to or even a little higher than CPC.

I have seen no significant change in this pattern around 1st June, though we really need more time to find out. (For example, some small-time arbs may not have been reading their emails and may not have noticed that the AS a/c is canned yet, so are still spending on AW.)

Rgds

Damon

[edited by: DamonHD at 10:31 am (utc) on June 3, 2007]

[cskay]

My CTR is up 50% while my eCPM has doubled. To begin with my site is already high CTR high eCPM site. Unfortunately it is a small site with just 10000 monthly page impressions.

[Eazygoin]

eCPM and CTR are all relative. Daily reflections on ups and downs are meaningless, but need to be taken from a longer term viewpoint.

Also, a change in figures is also relative. if your earnings were $1 a day and you get a 10% increase, it means little, whereas if it were $1000 a day and you get a 10% increase, it means something. Likewise a simlar drop in revenue reflects the same inbalance, depending on overall revenue take.

[jeffgroovy]

On one of my main sites, since about the 23rd of May the CTR dropped about 30% below what I would consider the site's annual average, during that time ecpm dipped slightly but not nearly equivalent to the drop in CTR until yesterday (June 2nd) when ecpm rose noticeably while CTR has remained the lower post May 23rd numbers. I took the leap and cleared my filter and I'm seeing zero MFA's! However don't mistake that for being all quality sites in the ads, a few non adsense monitized versions of MFA's but considerably better then say 3 weeks ago for sure.

[zett]

Based on the first three days of June, I am seriously disappointed. I know it's still early in the month, and with three weak days at its beginning it will probably catch up, but unless a miracle happens, I'm still on track for a bad month.

- EPC is worst since September 2005 (!)
- CPM is slightly better than previous months, but down about 20% compared to last year
- CTR is close to record high (June 2006)
- Site targeted ads ("CPM ads") are close to zero

Let's see how it develops.

[dataguy]

CPM is down slightly, but eCPM is up about $4.00 to a level I haven't seen since the good ol' days of the Big Daddy rollout.

Only 4 days into it, June is looking like the best month since last Fall.

[matrix_neo]

I think the main indicator to monitor is your earnings per click EPC over a longer period than just few days.

Good point, that too if you have multiple sites then study only the high traffic site, since the traffic changes can affect the EPC as well, across multiple sites it is difficult to understand.

[RexInTheCity]

My earnings have been higher than ever before. I have a very small site and last month I earned around $20(really small site lol), so far this month I've earned over $15. I'm getting about 5x more clicks each day than normal, so whatever Google changed I'm very happy about it.

[Calculus]

I don't know so far about June (I gave up checking my stats everyday a long time ago).

But for May my income doubled. Same traffic but click value doubled therefore income doubled.

Obviously I'm very happy but why has this happened but I'm cautious and thinking that it might be just a short term thing.

Any ideas or anyone else seen a big increase in the value of their clicks from 1st May onwards?

[edited by: Calculus at 11:32 am (utc) on June 5, 2007]

[Genuine1]

No but from june the first its gone up markedly!

[DXL]

My earnings have increased by 25-30% since the end of May. Also, pages that produced 3 cent clicks are now producing 10 cent clicks, though I don't know if I can chalk that up to the MFA shakeup.

[guru5571]

Seeing a nice increase in EPC since start of June. Back to last years levels after being dismal from the start of 2007.

[ankithonda]

no ...its not ....but i marked that ....i m getting less per Click

[Mentat]

Yesterday and today eCPM is going down by 30% :(

[piatkow]

I haven't had a look at the ads being displayed on my site for the last week but the CTR since 1 June is double that for the first six momths of the year and almost back to 2006 levels. I just hope it keeps up.

[Matt Probert]

Plummeted.

Google reports only about 1:10 of non-bot page views as ad impressions, and earnings have plummeted down by 80%.

No, the site is not an MFA site!

Matt

[thegreatpretender]

Did somebody, today, from adwords people made a mistake of not putting the dot in its proper place or is it the effect of weeding out mfa? CPC on my site skyroketted to 600%! At first, I thought I was looking at a week's report but it's not, it's today's report!

[frakilk]

For the first 6 days of June and the first 6 days of May I have almost exactly the same amount of clicks. However for the clicks in June earnings are down 20%. It's depressing when I view a graph of my CPC for this year, the line keeps going down and down.

[jetteroheller]

CPC on my site skyroketted to 600%!

At me not 600%, but 40% are also very nice.

1..6 June, very similar EPC like in May, today until now 40% up.

[Content_ed]

Getting a new load of crap MFA's that would make your head spin. Makes me wonder if they are going about this by subject and they haven't gotten to any of ours yet:-)

[ann]

Probably they are. Almost filled the filter up with same old ads but the landing pages are slightly changed. An MFA by any other look is still an MFA....Income? Down. Same across the board-ctr, etc and same lowered earnings....BAH!

[farmboy]

Almost filled the filter up with same old ads but the landing pages are slightly changed. An MFA by any other look is still an MFA

I just picked off a couple of new .info MFA's.

By the way, over the past few days my CTR is the highest it's ever been but my EPC is the lowest it's ever been. If my EPC goes any lower I'll have to start paying Google every time someone clicks on an ad on my site.

FarmBoy

[Jon_King]

May 1 - 7th - .12 per click
June 1 - 7th - .135 per click

June last year - .28 per click

[europeforvisitors]

As of today, my June eCPM is almost exactly the same as last year's for June 1-7, with a slightly lower EPC but a slightly higher clickthrough rate. No good surprises, no bad surprises, just what Yogi Berra would have called "deja vu all over again."