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My guess is that's it's a minimal number and it will have no discernible effect. It's all clouds in the air is my opinion, what do you think?
It may only be 100 accounts. We just don't know. Google never made an announcement about it, so it could be very low-level. Even though it could be so small most of us hardly notice, if at all, it may well be a test of sorts, i.e., to check the impact, before getting more aggressive. It's a publicly traded company, so you'd expect caution.
Beginning on 5/27 all my stats, except Impressions and Clicks, went completely south. EPC and eCPM are tanked. I generate leads for employment recruiters using AdWords. Almost all of my traffic comes from AW. The leads are my bread and butter, the AdSense revenue is a nice side revenue stream...not much but it helps. Isn't that the way it's supposed to be? Is that arbitrage or is it placing contextual advertising to a targeted audience?
So apparently, Google has decided that if you are using AdWords (and paying Google handsomely for the privilege) to drive traffic and that traffic decides to avail themselves of the information offered on an AdSense ad, Google will reach out and penalize you for it. Obviously the penalty or crackdown is tied into the relationship between traffic coming to a site from AdWords and total traffic to that site. Too much from AdWords in relationship to AdSense means a spanking.
Screw it! I'll find another program to place ads on my site. Google taketh and Goggle taketh more!
It is a little disappointing that we haven't seen more of an impact.
I did search around to find forums where the MFA and other types hang out. It seems that a lot of them did get whacked... (Just be creative with your search terms and you can find those boards).
Having watched (and charted) advertisers on my site for the past couple of years... I am suddenly seeing many organizations I've not previously encountered amounting to more than double of what I consider to be a typical inventory base.
As an aside... I'm also feeling that the AdSense accounting mechanism has a unusual feel to it today as if a completely new algorithm has been inserted in the role. Impression counts seem to be coming in much larger 'chunks' and quite a bit slower as well.
Give Google some time, they showed good intent already.
They did, but this purge has to work and work convincingly for any more similar or more aggressive purges to take place. It may take weeks for the dust to settle on MFA Purge 1.0, e.g., for advertisers to return to (and stay in) the Content Network, if indeed that was a goal of the intervention. (Some advertisers had already expressed an interest in doing this before June 1.)
However, if many MFAs remain, as folks have said in this thread, how could the advertisers be convinced to reconsider the Content Network?
We don't know why exactly they are doing it but for sure it is a step in the right direction, one that will hopefully show positive results and encourage momentum in the same direction.
As for the solution to publisher woes, here is what I wrote again in the second MFA thread which has been already suggested almost in every MFA thread so far.
a) Manually review only the most blocked domains and every site in their adwords account
b) Allow publishers to block by advertiser account.
make the blocking by default on domain basis, but allow a tick box next to each item in our filter where we can manually opt to block the whole advertiser account, easy.
Google's algorithm runs the ads that have the highest combination of CTR and Bid resulting in the greatest revenue per impression
The problem here has been in the CTR bit, MFA write more compelling copy than the rest, along with many other points that I honestly hope never to write about of discuss again this lifetime, one of the perks of MFA crack down hopefully.
Why would removing any advertisers even mfa's or abitragers increase adsense earnings? I thought that Googles algorithm runs the ads that have the highest combination of CTR and Bid resulting in the greatest revenue per impression. I don't understand why people think that this update would be expected to remove 1-3 cent bidders and replace them with higher bidders. Wouldn't the bidders who "move up" and start appearing actually have been lower bidders than the advertisers who were booted?
In the short run, you're probably right. In the long run, though, purging MFAs/arbitrageurs from the content network should--at least in theory--make AdSense more attractive to advertisers and therefore lead to higher bids.
Still, a rising tide won't necessarily lift all boats, since advertisers will soon have better referral statistics and control over ad placement than they've had in the past. For example, site-targeted contextual ads may attract more advertisers to the network, but they're also likely to encourage some existing advertisers to focus their ad budgets on sites that have a history of delivering quality traffic. I'd guess that the gap between the haves and the have-nots will widen in the future, and AdSense will begin to resemble the traditional advertising landscape (where quality of editorial content and audience, not just topic, has a strong influence on rates and revenues).
Could be just a fluke, could be schools ending, could be hot summer days, could be increased site targeting, could be just strange friday/saturday thingy...
... or just maybe Google's changes are starting to have an effect in my sector :-)