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We have staed previously that many of these type of sites are a direct copy of Googles business model and I see this as a move by google to reduce competition from te market. They created it by mistake and now are eliminating it.<not trolling....just thinking outside the box a bit>
Removal of content network?....no Google doesn't want to eliminate this, but shifting search term sites to their site results in direct profits. This has been the shift that Google has been showing in previous quarters with a higher percentage of revenue being allocated to direct search terms.
A rising tide lifts all boats, and Google obviously wants the content network to continue growing (as it has continued to do quarter after quarter after quarter).
I think the real reason for discouraging arbitrage is to keep AdSense ads from being devalued and ultimately ignored by users. This latest change is like the "Quality Score" change on the AdWords side: It's a necessary tactic to ensure the long-term viability of the network.
Large selection of blue widges. ¦
Buy blue vidgets online. ¦
Blue widgets in stock. ¦
And the landing page:
Blue ringtones here ¦
Widgets there ¦
I have nothing... ¦
Go search again blue ¦
Again... nothing.. ¦
Thats my 2c.
Yes, that's what I sense as well. While Google no doubt made money from the MFA crowd, the problem of co-existence with them and the non-MFA publishers was incompatible (with the non-MFA publishers getting the fuzzy end of the lolly pop!). Somebody had to go or the AdSense brand would lose credibility - glad to hear Google made the right choice.
Since I first saw it on the front page!
Actually it does look like they are trying to unload some the junk on new Advertising system by MS. If the new Brand is overloaded within, polluted with nonsense, itís kind of hard to grow by concentrating on Abuse with Lack of experience.
But at the same time: Run FOREST, Run
I'm also curious as to the number of people talking about increased profits at the moment - when this isn't/shouldn't really show any difference until the 1st of June.
A lot of MFA and arbitrage site owners are probably frantically cleaning up their acts in anticipation of begging Google for reconsideration.
Most are probably attempting a "house-cleaning" over the next few days/weeks.
It would be foolish on google's part to risk overreaching right away. It's much better to do this gradually, yet let the panic cause some self policing. It would not surprise me to see them sending out a batch of emails each month till they reach the balance point they desire.
What's interesting is this "arbitrage" practice has been going on with TV for decades - networks are always pushing their own shows on their own stations hoping to get you to watch even more ads with the new show.
That's something altogether different. The kind of click arbitrage that we're talking about here is the pure flipping of traffic.
To use a better analogy:
Pure click arbitrage = buying a house cheap and putting it on the market for more than you paid.
Acceptable click arbitrage (using the term "click arbitrage" in its loosest possible meaning) = buying a house cheap, adding value by renovating it, and putting it on the market for more than you paid.
It's the first kind of click arbitrage that annoys users, has a potentially negative effect on AdSense network clickthrough rates, and therefore isn't likely to sit well with Google.
As to MFA's there is a perverse glee, which many here seem to share, that those who created appalling sites and raked in the money, as opposed to those who created useful content full sites and starved, are finally getting what they deserve.
I have to applaud the poster who quit his MFA when he saw the end ahead for MFA's, that takes guts to turn down 'free' money.
The rest were not only MFAs using Yahoo & others for their content less pages but also schemers, down loaders, e-mail harvesters and just general flotsam of the Internet that I don't want on my site.
While this change will alleviate one type of problem it won't address the rest of the garbage that's out there.
My filter will probably stay full :-(
Quote: 'Comrades, first of all a little apology. The report on the organization of the parties, the methods and content of their work, was assigned to me only in the course of the last week; consequently there was a certain delay in dealing with it, and it was also not possible to finish revising the Theses in an entirely regular way. You must also pardon me if-since this assignment was given only last week-I could not carry it out comprehensively or thoroughly. The report I have to give is, by virtue of its subject, very extensive. I am to discuss not just the organizational tasks, but also the methods and content of work, and likewise the organizational structure of the Ö.. and its relationship to the different parties-'
so it is 1921, same thought, CAP........, Just a though, WHAT MADE you think your are any special?
The reason I have not posted since the start is that I do not know much more now than then. There have come up quite a few good suggestions here though, keep them coming.
As I mentioned I will contact AdSense Monday. Today Sunday I have mostly done deep Zen meditation, "come what may meditation".
I also likely will disclose more on my stuff here as this process proceeds.
One thing though, the email from AdSense (canned non specific and non personal, opens "Hello,") says "our specialists found
that your business model is not a good fit for the AdSense program".
So this "could" potentially be all about something else than the arbritage game. Yet, from what I see from the others here arbritage seems most likely reason.
From a different channel I know of one other webmaster who has gotten this email.
They were concerned with my means of driving traffic and that my business model did not comply to their landing page quality guidelines. Also that AdWords were used but the pages they targetted did not provide adequate information.
All sites multi-page, original content, no PLR, 1 adblock per page. Sites PR range from 0-3. Income $20k/mth. 99% Adwords traffic.
[edited by: jatar_k at 1:39 am (utc) on May 21, 2007]
[edit reason] no email quotes, please paraphrase [/edit]
Did any click arbitrageurs who've been getting their traffic from the content network (as opposed to Google Search ads) also get the "Your account is being disabled on June 1" e-mail? Or is it possible that this flap is about AdWords landing-page quality and not about MFAs at all?