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AdSense Disabling Arbitrage Accounts by June 1st

     
3:37 am on May 18, 2007 (gmt 0)

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They told me my account will be disabled at 1st June, and also added that I'll receive payment for all outstanding earnings in accordance with the standard AdSense payment schedule.

For this day (17 May), does it mean that they will pay for April 1-30 earnings, or for May (1-18) also?

5:03 pm on May 19, 2007 (gmt 0)

5+ Year Member



This is really surprising that they are banning ina friendly manner. I think this is because of YPN running in a friendly way.
5:11 pm on May 19, 2007 (gmt 0)

WebmasterWorld Senior Member lammert is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Anyone think this will add more money to regular publishers?

When Google started to implement their AdWords quality score in the middle of last year, I saw a decline in my bottom line due to the number of MFAs disappearing from my ad blocks. Average click price fell due to less advertisers competing to be placed in my adblocks.

When the MFAs totally disappear from the playing field on June 1st, this may give another decline in my bottom line. But as already mentioned less publishers to show the ads of the remaining advertisers may increase the earnings per click.

Time will learn.

5:12 pm on May 19, 2007 (gmt 0)

10+ Year Member



I also get my money that is still on my (disabled) account. I have very good contact with Google.

The money on my account is xx,#*$! dollar. That's all the money I have earned but has nog been paid yet.

5:15 pm on May 19, 2007 (gmt 0)

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I think this is the biggest positive move for all of us publishers (hope I'm still one) since day 1 of adsense.

Once the purge is over (and Google lets advertisers know it has been done) I predict that we will see a tremendous influx of new advertisers on the cleaned up content network.

I'm predicting that by this time next year many of us will see a doubling of income (then I'll be back to 1/4 of the good ol' days).

Yahoo and MSN continue to fumble their advertising balls - while Google kicks them there.

I've been searching the news feeds but haven't seen word of this yet.

5:27 pm on May 19, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Yet, I honestly think the sudden total ban forever is unjust.

It may or may not be just; more likely it's simply a matter of pragmatism. Since they've decided that your operation does not fit their business model, in order to let you back in, they would necessarily have to spend more time and effort on you (and the rest of those who got the notice) to make sure that your sites are what they want in the program. Some percentage of those people (not necessarily you personally) would probably be attempting to game the system - that requires monitoring and reaction as well.

The whole thing comes down to efficiency and ROI. It would probably make more sense, require fewer personnel, and add more to the bottom line to keep a gazillion low maintenance publishers than it would a few thousand high maintenance publishers. If resources were unlimited, you might get your second chance. But resources are never unlimited.

5:41 pm on May 19, 2007 (gmt 0)

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Yet, I honestly think the sudden total ban forever is unjust.

Don't think of it as a ban. They're just ending their business relationship with you.
It's not personal.

[edited by: callivert at 5:43 pm (utc) on May 19, 2007]

5:42 pm on May 19, 2007 (gmt 0)

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Can anyone confirm that the trigger is not as simple as comparing the traffic you purchased via AdWords clicks to your AdSense ad clicks?

Put another way, can we find a significant # of folks who get nearly all their traffic from AdWords and nearly all their revenue from AdSense, but aren't being banned?

Or, slightly more precisely (but probably nearly the same group): people for whom almost all AdSense ad clicks have the same IP address as a very recent AdWords ad click, but aren't being banned.

I wonder if Google thought long and hard about simply banning this group from AdWords, not AdSense (sending the message: drive other SE visitors into an AdSense pit if you want, but not people clicking on AdWords ads).

5:43 pm on May 19, 2007 (gmt 0)

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So do you people realize what this mean? It means that Google has only taken action against MFA sites now. ONLY NOW! How many years it's been? For how many years have they known that MFA sites ruin the "user experience" that they falsely claim to care so much about?

G stands for Greed.

5:56 pm on May 19, 2007 (gmt 0)

10+ Year Member



Just think how much the web will shrink after all, or most all the MFA sites are gone. I for one am quite happy that all the garbage will be tossed and will no longer stink up the place.

This is a cause for celebration, and I feel no sympathy. Google provided the funds for them to exist, it is time G cleaned up it's business model to stop supporting them.

This can not do anything but benefit quality websites.
I feel this is the smartest thing G has done in years.

Back to Watching,
WW_Watcher

[edited by: martinibuster at 7:12 pm (utc) on May 19, 2007]
[edit reason] TOS #4 & 19. [/edit]

6:00 pm on May 19, 2007 (gmt 0)

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Not sure if it's related, but Thrs May 17 & Friday May 18th were exceptional in terms of performance.

Ditto, the only difference is, it is according to my calander date.

6:02 pm on May 19, 2007 (gmt 0)

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member



banning ina friendly manner

If Google thinks some of the clicks generated via MFA converted for their advertisers, but they do not want MFA any more, it is logical that they closed them down this way.

6:03 pm on May 19, 2007 (gmt 0)

5+ Year Member



There plenty of websites which explain how to create an arbitrage website, or in other words, how to beat the system. At the same time, some of those sites have Google sponsored ads plonked in the middle of them. Quite satirical really :-)
6:03 pm on May 19, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



So do you people realize what this mean? It means that Google has only taken action against MFA sites now. ONLY NOW!

They'e been doing manual adsense bans for a long time for various infractions. MFA has been too big and widespread to stop via manual reporting and eyeballs. This seems to be a huge, automated sweep. Hats off to the engineers at Google that worked on this project. I hope they gave it a cool, secret-agent-style code name.
6:33 pm on May 19, 2007 (gmt 0)

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run FOREST, run

p.s. FOREST is a navigational menu that consists of 150-200 links to word related by topic pages on left or right side of page with in a site and a couple of other UNIQUE QUALITY WIDGET sites.

:)

6:49 pm on May 19, 2007 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Glad to see Google doing this. I have felt for some time now that MFA sites have a negative effect on the value of Google ads. In the long run, Google stands to make much more money with the MFAs out of the picture because the public trust in the ads can only improve and advertisers may once again return to the content network as a good bet for their dollars. At least, that's what I'm hoping will happen! :-)
6:50 pm on May 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I say honest webmasters deserve a second chance.

Maybe Google thinks on average that the type of people doing MFA sites and arbitrage are the type of people always trying to game the system, so it's a judgment of character as undesirable business partners. It was written black on white in the TOS that pages shouldn't be made just for displaying ads (or barely, which in spirit is the same thing).

MFA aren't harmless. For one, think of the untold hours that real publishers have wasted trying to hunt down MFA to put in their competitive filters instead of creating real new content that could have increased their bottom line. They have been hurt by this.

Second, MFA sites seriously discredit the Google ad system and many will not click on those ads anymore. Another financial loss for real content providers.

It's like spam. One spammer may not be that bad (although personally, I disagree) but the spamming phenomenon has seriously hurt businesses and the email system in general. So if it was possible, I would ban all spammers from using email forever.

6:56 pm on May 19, 2007 (gmt 0)

5+ Year Member



Hi everyone,

If I am not buying any traffic from Adwords, then am I safe from this banning thingy?
FYI I have 0 clicks last month, and about 3 clicks this month. Will Goog overlook my account because of the low volume?
This all sounds so scary.

[edited by: PowerUp at 7:00 pm (utc) on May 19, 2007]

7:01 pm on May 19, 2007 (gmt 0)

5+ Year Member



PowerUp

Yes, you are safe from being banned for running 'arbitrage' sites.... and no, you are not safe if you are running sites that break Googles TOS for AdSense.

7:23 pm on May 19, 2007 (gmt 0)

5+ Year Member



Play_Bach - fingers crossed you're right.

I seriously doubt Google would be doing this if they didn't see profits going up long term. Restoring trust in Adsense ads can only be a good thing.

7:24 pm on May 19, 2007 (gmt 0)

10+ Year Member



"I'm predicting that by this time next year many of us will see a doubling of income"

Sailor, I don't see that at all.

I think the end result will be flat to slightly lower. Let's boil it down. MFAs are able to work arbitrage because -- for the most part (hate to generalize) -- they have thin content and highly (overly) optimized ad placements. So they can spend $0.03 a click on ads that are clicked on four times as much as the $0.10 ad (because they are better written, more effective, etc.) with a 40% CTR on the landing page.

Why is it that an arb's $0.03 ad got featured above the dime ad? By wiping out the arbs, clickthrough rates will fall, $ per click will rise, yet overall CPM should be slightly lower (or else the arbs would have never been doing this to begin with).

We can applaud that the Internet will get less noisy and softer on the eyes as a consumer, but I can't see it getting any more lucrative to us as publishers? The numbers don't bear that out.

It's naive to think that advertisers are going to jump in with more high-paying ads as a show of confidence. For a sponsor, a lead is a lead. Whether they come from your content site or an MFA's wall of noise, the clicker steps into a new site the same way. If anything the MFA may help the advertiser with a "phew, what a relief -- a REAL website" moment to disarm.

I would be shocked if I'm wrong and this becomes a more lucrative event to us as publishers, though I'd certainly welcome it as I too have seen AdSense CPM drop every single year since 2003.

7:30 pm on May 19, 2007 (gmt 0)



clarification: is Arbitrage when one has a mfa site with Google ads and the traffic is from google ads as well? Essentially the content sucks, traffic is bought from google and hopefully more is made by people clicking on that site's G ads?
7:33 pm on May 19, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Paris: I disagree. If everything stays the same, except for the fact that public trust in clicking a google ad will result in a quality page instead of a waste of their time, then it can only mean an increase in revenue for advertisers and publishers, because people will be clicking more, and more of those clicks will end up in conversions.
7:36 pm on May 19, 2007 (gmt 0)

10+ Year Member



I have a question for people that got the email.

Are any of you running pure MFA sites and doing no arbi at all? In other words 100% organic, bookmark etc traffic with no PPC traffic coming to your site?

Trying to figure out if this is a pure arbi ban with organic MFA sites getting caught in the middle or if pure organic MFA sites are on the outs too.

7:41 pm on May 19, 2007 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



About time! Can I clean my filter yet of all this flotsam?

I get 2/3 of my traffic from Adwords and 1/3 from a dozen page one organic listings, so I think I am pretty safe (software download site).

7:42 pm on May 19, 2007 (gmt 0)



clarification: is Arbitrage when one has a mfa site with Google ads and the traffic is from google ads as well?{

Or from Yahoo ads, MSN ads, etc. Arbitrage is profiting from the spread between what you pay for an inbound click and what you earn for an outbound click (regardless of where the clicks are coming from or going).

7:45 pm on May 19, 2007 (gmt 0)

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Paris,
The middleman just got cut out between me and my advertiser, I should be (and in the past 2 days have been) seeing better performance, more advertisers flock in or not, visitors trust ads more or not, the proof is in the pudding, let's wait and see if this improvement is sustained.
7:46 pm on May 19, 2007 (gmt 0)

10+ Year Member



wonder why they wouldn't just ban the sites and not the whole account.
7:47 pm on May 19, 2007 (gmt 0)



Anyone think this will add more money to regular publishers?

Maybe, but not necessarily right away. In fact, publishers who have been getting a lot of MFA ads may see a decline in earnings because of falling ad demand in the short run.

If there are less networks pulling a hundred grand a month's worth of advertiser money through arbitrage, does that mean there will be more money for regular publishers?

Possibly.

Will this help improve advertiser confidence in the content network?

It should help somewhat, but I think site-targeted contextual ads will help even more.

7:47 pm on May 19, 2007 (gmt 0)

5+ Year Member



Can I clean my filter yet of all this flotsam?

I'd wait till June 1st. ;)

7:48 pm on May 19, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Still, I'm be leaving the ebay.* and various 'shopper' sites in my filter for the foreseeable future: "new and used dead popes" ads are *still* worse than the MFA nightmare I reckon...

Though I did hear (and not fully understand) something about eBay changing its affiliate model in a way that might discourage the dictionary-dumping from their end too. I hope so.

Oh, and staying in my filter will also be those fine upstanding individuals at WW and elsweher who announce in public that 'ethics is optional in business' while accepting G's pieces of AS silver!

Rgds

Damon

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