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qtr.....adsense rev..adsense payouts..revenue share
of course, any individual publisher may be getting more or less (google doesnt disclose this), but in aggregate, google is keeping a smaller percentage for themselves.
One reason I never participate in the "Google is taking more share of the revenue" threads, is because I don't believe it happens that way.
I'm more inclined to believe that too many factors determine why one publisher's EPC goes up and another publisher's EPC goes down.
The overall payout to publishers (as "traffic acquisition cost") is quite meaningless for individual publishers as we do not know how this cumulated data has been calculated. To be honest, we really do not know anything about this. E.g., are there publishers getting a >100% revenue share? Youtube? How many sites are getting a 100% revenue share? How many publishers share the pie? And so on and so on. The number of possible combinations is endless, and the cumulated numbers allow no conclusion at all. It's just a small table fireworks to impress the market.
A good comparision may be the figures for annual income "per capita": e.g.
Namibia = USD 3,022
U.S.A. = USD 42,000
Luxemburg = USD 80,288
Does that mean EVERYONE in Namibia is earning USD 3,022 per year? Nope. You still see large BMWs driving around in Namibia, and you see the poorest of the poor dreamuing of a donkey cart. You still see beautiful villas in Namibia. Stuff you certainly can not afford from USD 3,022 per year.
Or the U.S.A. - does everyone earn USD 42,000 per year? Nope. You still have homeless people. You still have people who might dream of earning USD 21,000 annually.
You see. A cumulated average does say very little about the real distribution. Without knowing more facts, we should refrain from pulling this figure up trying to prove this or that. It's meaningless.
we should refrain from pulling this figure up trying to prove this or that. It's meaningless.
its surprising to see some statistics cause so much emotion. statistics are statistics, take them for what they are. they might be meaningless to you, or for what you want to draw from them, but they are interesting nonetheless.
i pulled the data from the quarterly reports that google is required to file by the SEC:
Aggregate figures and statistics of these kinds are quite useless and can easily lead to wrong conclusions.
It isn't the fault of statistics if some people are stupid and draw wrong conclusions.
And it's a LOT more accurate to say, for example:
"Google's overall AdSense payout last quarter was 77% [or whatever]"
...as opposed to the contstant refrains of:
"My earnings have declined by XX%, so Google has obviously cut the payout to publishers to satisfy its stockholders and every mom-and-pop publisher is getting screwed."
And, of course, if your ecpm is going down it doesn't mean that Google is paying a smaller percentage so much as the probably the amount that the advertiser is paying.
I think it is awesome that publishers are now generating 1 billion in revenue per quarter... if the numbers are accurate... ;-)
The numbers come from Google's official 1Q 2007 earnings report to investors and the SEC, which are available in the "Financial Releases" section of Google's Investor Relations site:
I concur with Mr. Zanzig, aggregate numbers only tell a partial story. Why can't google just tell how much revenue it actually shares w/ individuals?
Because, among other things, that would help competitors steal AdSense publishers by offering bigger percentages--at least until the publishers discovered that a bigger percentage doesn't necessarily translate into bigger revenues.
Also, nearly four years of AdSense history have shown that most publishers are more interested in bottom-line earnings than in percentage splits. (Ultimately, the numbers that count for a publisher are eCPM and total revenues.)
From the links above:
Google’s partner sites generated revenues, through AdSense programs, of $1.35 billion
TAC - Traffic Acquisition Costs, the portion of revenues shared with Google’s partners, increased to $1.13 billion in the first quarter of 2007.
The majority of TAC expense is related to amounts ultimately paid to our AdSense partners, which totaled $1.05 billion in the first quarter of 2007.
So, I agree with 1.35 billion. I disagree with your choice of the 1.13 billion number and so the final percentage would be wrong.
I would use:
1.05/1.35 = 77.8%
It still might be the highest ever, since I suspect your calculations in previous quarters are too high as well.
" Figures can lie,
and liars can figure"
Or perhaps: "Lies, damn lies, and statistics"
The key thing here is premium publishers like Ask who are probably negotiating their share harder than ever. There are a variety of contextual partners they can choose, or build their own.
They may be taking a larger share of a larger cake while we suck on the crumbs.