Revenue Share for Adsense Partners is Actually Increasing!

compiled data from publicly filed reports

[elsewhen]

the percentage of revenues that google is sharing with adsense partners has actually increased, and is currently at its highest point ever!

[3]
qtr.....adsense rev..adsense payouts..revenue share
q107..1,350,000,000....1,130,000,000.....83.7%
q406..1,200,000,000......976,000,000.....81.3%
q306..1,040,000,000......825,000,000.....79.3%
q206....997,000,000......785,000,000.....78.7%
q106....928,000,000......723,000,000.....77.9%
q405....799,000,000......629,000,000.....78.7%
q305....675,000,000......530,000,000.....78.5%
q205....630,000,000......494,000,000.....78.4%
q105....584,000,000......462,000,000.....79.1%
q404....490,000,000......378,000,000.....77.1%
q304....384,000,000......303,000,000.....78.9%
q204....346,000,000......277,000,000.....80.1%
q104....334,000,000......271,000,000.....81.1%
q303....175,000,000......144,000,000.....82.3%
[/3]

of course, any individual publisher may be getting more or less (google doesnt disclose this), but in aggregate, google is keeping a smaller percentage for themselves.

[jahfingers]

If you're making $50 million (or more) per quarter you may see a slight increase/decrease in earnings in correlation with the small changes of revenue share.

If you're nowhere near those earnings, don't even bother worrying about it.

[justageek]

Wouldn't it make more sense to simply acknowledge what we do know: namely, that the overall percentage of AdSense revenue paid out to AdSense partners is the same as (or better than) it was in previous quarters?

The problem though is that the numbers are for TAC which is completely different from 'rev share increasing' or 'same as' or 'rev share decreasing'.

TAC as a whole means absolutely nothing to prove revenue share is increasing. Fire someone in the AdSense division and TAC goes down. Don't buy a few machines and TAC goes down. Shut down one gourmet kitchen for the division and TAC goes way down. None of which means the rev share increased.

The numbers as a whole are worthless.

JAG

[europeforvisitors]

TAC as a whole means absolutely nothing to prove revenue share is increasing. Fire someone in the AdSense division and TAC goes down. Don't buy a few machines and TAC goes down. Shut down one gourmet kitchen for the division and TAC goes way down.

Not according to Google, which defines TAC as "the portion of revenues shared with Google’s partners" [$1.05 billion to AdSense partners specifically in 1Q 2007, plus a relatively modest $73 million to "certain distribution partners and others who direct traffic to our website"].

[aleksl]

of course, any individual publisher may be getting more or LESS

Stop this nonsense. Not one more "lies and statistics" thread! The keyword here is LESS, unLESS you are a big premium publisher. Which 95% of webmasters here ARE NOT.

G$$gle can stuff this misleading statistics up theirs.

Even long time friend of G$$gle's ;) europeforvisitors admitted in one of the many many "my adsense earnings are down" threads that he's replacing AdSense with other, better paying means.

[night707]

Even long time friend of G$$gle's ;) admitted in one of the many many "my adsense earnings are down" threads that he's replacing AdSense with other, better paying means.

Adsense revenues are obviously going big time to several MFA link collections that ride on top of many keywords.

[europeforvisitors]

Even long time friend of G$$gle's ;) europeforvisitors admitted in one of the many many "my adsense earnings are down" threads that he's replacing AdSense with other, better paying means.

I did? I am? That's news to me.

[crates]

I consistently fail to see how Google makes any money at all.

Not that I'm complaining. I hope they keep up the good work.