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justageek, do you think it's possible that the bit you've mentioned is still there because they didnt get to update the T&C document just yet?
Nope. Why on earth would anyone allow competition to something they have a near monopoly on? The only reason would be if they lost market share with their hardline stance of either 'us' or 'them'.
If you look over at Google Search News topics, you'll notice that they are also attempting to clean up the SERPS (of splogs and such).
I think when Google launched AdSense, they had no idea that sploggy webmasters would bombard their search results with scraped no-sense-making junk filled with umpteen levels of AdSense ads formatted in such a way as to just beg a surfer to click on ads just to get out of the page (essentially monetizing junk traffic).
I guess that this resulted in fairly crappy conversion for their content network, which I've heard many AdWords advertisers opt out of; and (much more importantly) crappy heavily manipulated results in natural SERPs filled with with AdSense ads wrapped in sploggy junk.
So this is all part of a big Google SERPs houscleaning, because were it not for the quality of Google's natural SERPs, the Googleplex might be the size of a one-car garage.
I think Google wants to disincentivize anyone peddling junk from messing with their SERPs. But I don't think this is an accross the board quality thing (at least not until Google gets rid of the domain parking ad program).
No Google ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.
and if 99% of the posters in this adsense fora were really honest ..they are MFA's ..a large part of the membership of WebmasterWorld is running sites or thinking of running sites that would not exist if they had not been made to run adsense ..very very few were made before adsense existed ..very few would exist a month from now if adsense and other contextual programs shut tomorrow ..
and before we get into the "valuable ressource anyway" replies ..read the above quote again ..G isnt taking it's own rules seriously ( and never did ..thats just a sop to the advertisers who may whine about PPC scams and ROI and parking etc ..) ..and neither do most posters in the adsense threads ..
So a little less hypocrisy ..huh ..a tad less the pot calling the kettle blacker than thou ..
Now everyone back to how to spam google ..( nothin wrong with that ..thats business ) lets just be honest about it ..that applies to google too ..and to all those people who make a living out of spending other folks money via client budgets on adwords ..and who wouldnt want their clients to know what was an MFA ..nor have any idea about PPC fraud ..etc :)
OK maybe only 95% ..but real publishers with another sorce of income that didnt build their sites exclusively for adsense are few and far between in the last 3 years based on posting in WebmasterWorld ..especially the "when are the checks" .."DC watch" and "how can I get way with..etc " threads ..
Be honest EFV ..dont you ever want to just laugh at the drivel that gets posted as justifications and questions from those only interested in the buckets of money ..and in G pretending that MFA ( in all varieties ) was not their intended average publisher demographic all along ..
but the MFA's dont even admit it to themselves now when they post about their problems , ideas etc ..
and g are only interested in the volume and their bottom line ..and if that comes via MFA ..thats cool with them ..inspite of what they say ..hence "parked" and "blended" and all the esay to find contraventions ..I come across dozens of sites running adsense and warez ..or adsense and crack sites or torrents ..and any programmer knows that if the algo didnt find them on the last index run .( and the same applies to all other things that supposedly gets one booted ) .it's because it was dialed to be blind depending on the ROI for google ..and people like Matt ( probably beleiving what they are doing ) are kept there for window dressing in case of flack from advertisers going over the limits of "hushable" ..
and even the advetsisers knwo that the game is rigged ..there will be occasional purges to save face and for PR ..and that if the competeition is buying online ads ..you gotta do it too even if you know that it's maybe 10% scam ..and if you are buying with customers money ..as long as they dont understand you can get rich and blame the system anyway ..
so ..why do we pretend otherwise ..because some are honest? ..most arent ..and the game isnt ..neither anymore is the dealer ..and now most are at the table only for the buckets of money ..
one part that is absolutely the least of their concerns .. and if 99% of the posters in this adsense fora were really honest ..they are MFA's ..a large part of the membership of WebmasterWorld is running sites or thinking of running sites that would not exist if they had not been made to run adsense ..very very few were made before adsense existed ..very few would exist a month from now if adsense and other contextual programs shut tomorrow..
It should be easy enough for Google to put the age of the sites into their algo to see if they existed pre-Adsense. This could simply weed out so many MFAs. The Trust-Rank principle Google uses for SERPs should apply to Adsense ads. In other words, if your site went online in 2000, for example, you qualify for better ads. If it was new in 2007, not so good ads, or starting smartpriced.
I don't know how so many Google Adsense applicants are approved when they are MFAs. Can the Google staff really not discern what is an MFA? Is it really so difficult? Or is it that the applicants submit one decent site, then add all the MFA junk to their account, because as we know, you only need to submit one site when you apply, and never need to submit any other sites once you get your account.
Google's Adsense screening system is fundamentally flawed. Do the screeners even bother to check the age of a domain or site before sending out the email acceptance notice?
However, I don't know how significant most new sites are to Adsense. If they are starting out and have to wait years to get good SERPs, because they joined the party late, how much Adsense money are they going to make? I don't know if I'll start many more new sites and put Adsense on them. It would take years before they made decent money. Hoping to make big Adsense sites now seems a bit like thinking you can register new domains now and sell them tomorrow. We went through all that nonsense about seven years ago. :)
We're not allowed to have AdSense units designed in such a way that it mimics anything else on our site. I don't see this in the Adsense Program Policies page. There aren't new rules against blending, are there?
"Blending" isn't the same as mimicking. Google often promotes blending to help ads fit seamlessly on a web page. But mimicking is using another contextual advertisers ad when it looks like Adsense ads.
The latest policy revision seems to follow naturally the recent clarification which said you could not use images which appear to be navigation links. Some Adsensers have designed ad units to mimick the navigation links, where the ad link colors, text colors, font size, layout, placement, size, etc., is a mirror image of the navigation link colors, text colors, font size, layout, placement, size, etc.
Be honest EFV ..dont you ever want to just laugh at the drivel that gets posted as justifications and questions from those only interested in the buckets of money ..
I don't laugh. I just get fed up. :-)
and in G pretending that MFA ( in all varieties ) was not their intended average publisher demographic all along ..
I don't think that's the case, because made-for-AdSense sites (and I don't use that term to mean only those engaged in click arbitrage) ultimately force prices downward by turning AdSense into a commodity--especially with the current one-size-fits-all, advertiser-take-potluck, lowest-common-denominator system.
I happen to believe that some kind of publisher shakeout is inevitable, just as there was a shakeout in affiliate marketing when Google Search purged boilerplate affiliate sites a few years ago. There may still be room for bottom feeders when the dust has settled, but if there is, the pickings at the bottom are likely to be slimmer than they've been in the past.