Forum Moderators: martinibuster
Me, I'm all for it from both sides (AdWords and AdSense)
1) they could check the referer. if they dont already. Because that can tell them the visitor came from an adwords ad to a page with adsense ads... Obvious arbitrage. And pay less percentage out accordingly. This would make mfas non profitable. And I think they are starting to do just this and it seemed to happen around 6 weeks back. Different thing to smart or rather conversion pricing. More targeting user experience crappy thin sites and mfas
2) they can check out the quality of the page/site that HAS any adsense ads and pay less per click. This is not the QS this thread is about but another aditional factor. So if it sees a page with sod all page rank, few quality incoming links to it, etc then it pays less per click for the same ad on a heavy text popular well linked site... And the opposite (rise in epc)for well linked high page rank real original quality sites.
And I think they are already starting to do something like this as well as adding QS to the content network as already happened with search.
[edited by: Genuine1 at 9:12 pm (utc) on Nov. 7, 2006]
Genuine, do you wear a silly hat?
By the way, nothing is changing on the adwords side as of this moment (in reference to content bids).
(As in waving goodbye)
>>> By the way, nothing is changing on the adwords side as of this moment (in reference to content bids).
Well hopefully it will! You may not like it but the real publishers and the real advertisers would love it!
[edited by: Genuine1 at 9:30 pm (utc) on Nov. 7, 2006]
and what is your monthly lunch bill is chump change to some including me so please don't throw around large numbers as if that makes your pov/opinion anymore or less correct then someone elses here.
1) they could check the referer. if they dont already. Because that can tell them the visitor came from an adwords ad to a page with adsense ads... Obvious arbitrage. And pay less percentage out accordingly. This would make mfas non profitable. And I think they are starting to do just this and it seemed to happen around 6 weeks back. Different thing to smart or rather conversion pricing. More targeting user experience crappy thin sites and mfas
This assumes there is a referrer present and that it hasn't been altered for some reason.
I mentioned it only because it proves that I have enough traffic/clicks to see stable income, epc etc on a daily basis. Unlike many posters here.
And where I live 4k a month wouldnt pay for my beer and fuel. Its about 10 dollars a gallon here! And I drink like a fish at 5 dollars a pint... So hardly worth bragging about!
If I lived in a country like the one my GF comes from I could live like a king. Or even in the US I could live on 4k a month pretty easily since thats where we go on cheap shopping trips for the day.
So I wasnt trying to sound like a "big earner" like you did!
Anyway adsense is pocket money for me thats why I never bothered to add more sites/pages etc in the last 3 years. Its just for fun!
[edited by: Genuine1 at 10:10 pm (utc) on Nov. 7, 2006]
1) they could check the referer. if they dont already. Because that can tell them the visitor came from an adwords ad to a page with adsense ads... Obvious arbitrage. And pay less percentage out accordingly. This would make mfas non profitable. And I think they are starting to do just this and it seemed to happen around 6 weeks back. Different thing to smart or rather conversion pricing. More targeting user experience crappy thin sites and mfasThis assumes there is a referrer present and that it hasn't been altered for some reason.
If you speak about smart pricing you have to consider that someone very qualified may come from my website, but the landing page is made so unprofessionally and no one would go anyfurther.
Advertisers should do more to improve landing pages.
will be working on a work-around soon.
Can you please elaborate a bit more? How does that work?
And with 10 minutes of work I am already around this filter...
Because that can tell them the visitor came from an adwords ad to a page with adsense ads... Obvious arbitrage.
There are 100's of cases where this is simply not true. For example: A blog running adwords to build its user base may also be running adsense ads.
A blog running adwords to build its user base may also be running adsense ads.
Yeah sure, but still Google should apply a lower EPC for those visitors clicking on ads on that blog. In this case, the blogger has his traffic, he paid for it, but he can't make money on clicks directly initiated from that session. Sounds fair enough to me.
Trying to restrict EPC based on algorithm detection or the fact that you have advertising on your site pages isnt going to work. Publishers, Merchants, Publishers and advertisers have been using advertising to offset marketing costs for years. We only have the number of advertisers and publishers on the networks today because of this ability.
I dont think Google should be making decisions as to how much one publisher deserves over another based on the quality of content (not lack of) or layouts used.
hmm, doesn't google do this already with a) good or bad serp rankings and b) smartpricing?
although a quality score for publisher websites is not really the subject of this thread: assume, that google would alter their ad placement algo in the direction that the quality publishers who are ranking high for their keywords in the serps additionally receive a higher percentage of the quality ads. this would result in a double-boost for publishers who already profit from their excellent rankings anyhow.
in short:
- "good" publishers rank high in the serps, get high epc and receive quality ads
- "bad" publishers rank low, get smartpriced and receive crap ads
Bringing SEO rankings into the mix as part of the quality score means classing out alot of advertisers who base the marketing channel on completely different metrics.
I think into the future, having 2 out of 3 of these nailed will be necessary to having any real exposure on G.
and the value of having '3' will diminish over time...
The adwords change has been implemented.
Happened about 5pm eastern time for me.
Luckily only one of my 80 campaigns uses content.
this is exciting :)
Quite a few of my CONTENT campaigns are off. Increased bids 20% and some impressions are back. Surprisingly SEARCH is not hit. But SEARCH impressions seem to be down a bit.. Some confusion here.
Some good news.. The URL hit a while back on implementation of QS for SEARCH is back on.. The QS seems to have improved and I can now advertise my ecommerce site again on SEARCH... A litle expensive though. But not bad.
Change is in the air..
Let us see how it goes.
Maybe this will be the revival of great arbitrage sites :)
one of my sites is music related, a german site with normally about half german and half english language ads (because of all the english artists and titles google algo thinks this site is english).
well, i assumed that the american ads were performing very bad, since they were badly targeted with overseas sellers.
ad inventory was overall pretty moderate (around 20 advertisers on average) and so is epc because of the topic.
but guess what? right now i'm seeing only an inventory of the same 5 alternating ads left no matter what page i go on that site. strangely enough only american ads who apparently pay premium. all other ads are gone!
maybe some other advertisers who were thrown out wake up in the next days and - if they can afford - adjust their bids so they show in content again.
epc/cpm slightly up to compensate, thus far it is a wash for us.
Wierd seeing a couple thousand less clicks than usual at this time of the day though. Very nice seeing real ads for a change across our largest properties, this is a very big change and widespread indeed.
